3 min read
Karin Roberts: Thu, Nov 05, 2026
Just having a discussion on your exhibit needs forces your exhibit partner to guess — and guessing shows up everywhere you do not want it to: in longer revision cycles, preventable cost increases, missed expectations, and a booth that looks...
Read More
4 min read
Karin Roberts: Tue, Nov 03, 2026
The trade show may be over, but that doesn't necessarily mean your exhibit has reached the end of its life. For companies that exhibit at multiple...
7 min read
Karin Roberts: Thu, Oct 29, 2026
The trade show industry in the USA is a dynamic and thriving market, offering countless opportunities for businesses to elevate their brand presence...
5 min read
Karin Roberts: Tue, Oct 27, 2026
Your first trade show rental should be a smart investment, not a source of regret. Yet many exhibitors walk away from their debut events frustrated...
-1.png?width=1448&height=1086&name=ChatGPT%20Image%20Aug%2022%2c%202026%2c%2001_06_59%20AM%20(1)-1.png)
6 min read
Karin Roberts: Thu, Oct 22, 2026
Every trade show on your 2026 calendar forces the same question: should you rent a modular exhibit or purchase a custom booth? For multi-show...
2 min read
Karin Roberts: Tue, Oct 20, 2026
If you sell to the music products industry, you already know The NAMM Show isn't just another convention — it's the room where the deals get made....
3 min read
Karin Roberts: Thu, Oct 15, 2026
Every so often a client sends an email that says exactly what we hope every exhibit will deliver. This one landed in our inbox recently, and we had...
4 min read
Karin Roberts: Tue, Oct 13, 2026
Your next island booth at McCormick Place or the Donald E. Stephens Convention Center deserves more than a cookie-cutter setup shipped from across...
4 min read
Karin Roberts: Thu, Oct 08, 2026
Building a business that lasts isn't about one big moment. It's about thousands of small moments—one customer, one challenge, one promise, and one...
.png?width=600&height=399&name=ChatGPT%20Image%20Aug%2022%2c%202026%2c%2001_13_13%20AM%20(1).png)
4 min read
Karin Roberts: Mon, Oct 05, 2026
Booth size feels like it should be one of the easier decisions in a trade show program. It isn't. Get it right, and everything downstream — layout,...
1 min read
Karin Roberts: Tue, Sep 29, 2026
Chicago, IL — The Tradeshow Network is excited to announce the launch of its newly redesigned website, built to help exhibitors discover rental...
8 min read
Karin Roberts: Thu, Sep 24, 2026
Most event marketing teams running five or more shows per year still manage their exhibit program like a series of isolated projects. A new booth for...
.png?width=1536&height=1024&name=ChatGPT%20Image%20Aug%2022%2c%202026%2c%2012_58_41%20AM%20(1).png)
9 min read
Karin Roberts: Tue, Sep 22, 2026
If you have ever opened a trade show invoice and found charges you never expected, you are not alone. Rental exhibit budgeting is one of the most...
2 min read
Karin Roberts: Thu, Sep 17, 2026
"Sometimes the greatest lessons in business don't come during periods of growth. They come during the moments when everything you've built is...
3 min read
Karin Roberts: Tue, Sep 15, 2026
Trade shows are a big investment. Between exhibit design, booth space, graphics, shipping, labor, travel, marketing, and the countless details that...
4 min read
Karin Roberts: Tue, Sep 08, 2026
If you're planning to exhibit at a trade show, the question on every marketer's mind is the same: how much is this actually going to cost? It's a...
6 min read
Karin Roberts: Thu, Sep 03, 2026
As autumn approaches, forward-thinking exhibitors are already turning their attention to next year's show calendar. It might feel premature to think...
3 min read
Karin Roberts: Tue, Sep 01, 2026
Trade shows are crowded, loud, and competitive. With dozens of booths fighting for the same foot traffic, standing out isn't optional — it's the...
3 min read
Karin Roberts: Thu, Aug 27, 2026
"Every successful business has a beginning. Ours didn't start in a large office, a warehouse, or a corporate headquarters. It started in a home...
2 min read
Karin Roberts: Tue, Aug 25, 2026
The Tradeshow Network Marketing Group announced that it will provide complimentary design renderings for trade show exhibits to qualified businesses...
6 min read
Karin Roberts: Thu, Aug 20, 2026
Here are some best marketing tips to help you progress through the new year and make the right decisions to grow your business. Marketing is about...
2 min read
Karin Roberts: Tue, Aug 18, 2026
Watch the video above to hear my story. Thirty-six years ago, I started The Tradeshow Network from a home office in Illinois with one simple goal—to...
4 min read
Karin Roberts: Thu, Aug 13, 2026
Every few years something comes along that the trade show industry decides is going to change everything. We've been through it with QR codes, with...
4 min read
Karin Roberts: Thu, Aug 06, 2026
Every two years, the packaging and processing industry descends on Chicago for one of the largest events on its calendar. PACK EXPO 2026 runs October...
5 min read
Karin Roberts: Tue, Aug 04, 2026
Every year, we sit down with exhibitors who have outgrown their 10×10 or 10×20 space and are ready for the next chapter: a 20×20 or larger island...
3 min read
Karin Roberts: Thu, Jul 30, 2026
Fall in Chicago belongs to McCormick Place. Between PACK EXPO International (Oct. 18–21), SC26 (Nov. 15–20), and RSNA (Nov. 29–Dec. 3), thousands of...
2 min read
Karin Roberts: Tue, Jul 28, 2026
SHOT Show is not a small stage. Nearly 2,800 companies fill the Venetian Expo and Caesars Forum every January, competing for the attention of tens of...
4 min read
Karin Roberts: Thu, Jul 23, 2026
Winning business on the show floor isn't about the biggest booth or the loudest pitch. It's about what happens in the ninety seconds after someone...
3 min read
Karin Roberts: Tue, Jul 21, 2026
Every exhibitor wants the same thing walking into a show season: a booth that turns heads, a team that connects with attendees, and results that...
4 min read
Karin Roberts: Thu, Jul 16, 2026
Attendees are more selective with their time. Marketing budgets are under greater scrutiny. Decision-makers expect measurable results rather than...
3 min read
Karin Roberts: Tue, Jul 14, 2026
For years, companies judged trade show booths by one simple question: "Does it look impressive?" While great design certainly matters, today's most...
3 min read
Karin Roberts: Thu, Jul 09, 2026
From immersive AV environments to smart equipment demos and unexpected hospitality experiences, the top exhibits at CONEXPO-CON/AGG 2026 had one...
.jpg?width=1592&height=895&name=20x50docpanel%20(2).jpg)
3 min read
Karin Roberts: Thu, Jul 02, 2026
If you're investing in a trade show, the last thing you want is for your booth to disappear into a sea of fabric backwalls and static graphics....
3 min read
Karin Roberts: Tue, Jun 30, 2026
Cost is always a key consideration when planning a trade show. That’s why we walk clients through their booth rental investment in detail from the...
3 min read
Karin Roberts: Thu, Jun 25, 2026
Orade show attendees are bombarded with thousands of sights, sounds, and sales pitches every day. The booths that generate the biggest crowds—and the...
5 min read
Karin Roberts: Thu, Jun 18, 2026
A stunning exhibit design may grab attention, but it takes a dedicated show services team to transform a concept into a flawless trade show...
2 min read
Karin Roberts: Tue, Jun 16, 2026
In today's crowded trade show environment, grabbing attendees' attention requires more than a great product and attractive graphics. Exhibitors need...
2 min read
Karin Roberts: Thu, Jun 11, 2026
If your trade show booth is sitting in storage without a system behind it, you’re losing money, time, and control—often without realizing it. Booth...
6 min read
Karin Roberts: Thu, Jun 04, 2026
The packaging industry runs on relationships, and trade shows are where those relationships are built. For companies looking to generate leads,...
7 min read
Karin Roberts: Tue, Jun 02, 2026
RSNA is one of the most competitive floors in healthcare marketing. Radiologists, imaging directors, IT leaders, and procurement teams converge over...
4 min read
Karin Roberts: Thu, May 28, 2026
Smart exhibitors know that in a crowded hall, your graphics often decide whether someone stops at your booth or keeps walking. The right combination...
3 min read
Karin Roberts: Tue, May 26, 2026
Trade show exhibits go through constant wear and tear. Between shipping, installation, dismantling, storage, and repeated handling, even a...
5 min read
Karin Roberts: Thu, May 21, 2026
For growing trade show programs, modular and hybrid rental exhibits often deliver the strongest mix of brand presence, budget control, and...
3 min read
Karin Roberts: Tue, May 19, 2026
Walk any major trade show floor — CES, PACK EXPO, NRA, HIMSS — and something becomes immediately obvious: the booths commanding the biggest crowds...
4 min read
Karin Roberts: Thu, May 14, 2026
When your event strategy moves beyond a standard inline 10x20 booth into a 20x20 island exhibit or peninsula layout, your exhibit needs to do more...
2 min read
Karin Roberts: Tue, May 12, 2026
When exhibiting in McCormick Place or Donald E. Stephens Convention Center, labor costs can escalate quickly if your planning isn’t airtight. At The...
3 min read
Karin Roberts: Thu, May 07, 2026
Exhibitors today are under more pressure than ever to do more with less. Marketing teams are expected to deliver standout experiences, justify ROI,...
3 min read
Karin Roberts: Thu, Apr 30, 2026
Moving into a 10x20 trade show space is a big step—and a big opportunity. With 200 square feet to work with, your brand finally has room to tell a...
3 min read
Karin Roberts: Tue, Apr 28, 2026
When most companies think about trade show success, they focus on booth design, graphics, and engagement strategies. But behind every high-performing...
3 min read
Karin Roberts: Thu, Apr 23, 2026
Trade show marketers are often expected to do it all on their own with little help —strategy, booth design, lead generation, messaging, and...
3 min read
Karin Roberts: Tue, Apr 21, 2026
When attendees walk a crowded trade show floor, they don’t stop for paragraphs of text — they stop for visual impact. Before a single conversation...
3 min read
Karin Roberts: Thu, Apr 16, 2026
I recently attended **EXHIBITORLIVE—often called the “trade show of trade shows”—and as I walked the floor, one thing became very clear: standing out...
2 min read
Karin Roberts: Tue, Apr 14, 2026
If you’re planning to exhibit at PACK EXPO International 2026, you’re stepping onto one of the largest and most influential trade show floors in...
2 min read
Karin Roberts: Tue, Apr 07, 2026
Trade shows are more than industry gatherings—they are powerful economic engines for the cities that host them. From hotels and restaurants to...
3 min read
Karin Roberts: Thu, Apr 02, 2026
Choosing the right event is one of the most important strategic decisions your marketing team will make all year. The trade shows you select...
1 min read
Karin Roberts: Tue, Mar 31, 2026
At The Trade Show Network, we know that nothing captures attention on a crowded trade show floor like a dynamic LED video wall. That’s why we offer a...
2 min read
Karin Roberts: Thu, Mar 26, 2026
Chicago, IL — The Tradeshow Network Marketing Group has announced that it will provide complimentary exhibit design renderings for qualified...
3 min read
Karin Roberts: Tue, Mar 24, 2026
At major trade shows, hundreds of booths compete for attention. Bright graphics, bold messaging, and creative layouts can help—but what truly makes a...
3 min read
Karin Roberts: Thu, Mar 19, 2026
March is one of the busiest months on the trade show calendar, and 2026 proved no exception. Across the United States, thousands of professionals...
3 min read
Karin Roberts: Tue, Mar 17, 2026
The “Ring the Bell” Magic Wall Concept That Draws Crowds - Trade show floors are full of booths competing for the same thing: attention. Attendees...
4 min read
Karin Roberts: Thu, Mar 12, 2026
The food services and hospitality industry is a fast-moving, highly competitive space where trends, guest expectations, and technologies are...
2 min read
Karin Roberts: Thu, Mar 05, 2026
The ASI Show (Promo & Marketing Trade Show) is one of the most influential events in the promotional products industry — uniting distributors,...
6 min read
Karin Roberts: Thu, Mar 05, 2026
Las Vegas is the world’s premier trade show destination, hosting more than 22,000 conventions each year and drawing 6.6 million convention attendees....
4 min read
Karin Roberts: Tue, Mar 03, 2026
Trade shows are built to be temporary — but too many exhibits are built like they’re permanent construction. Traditional, “built-from-scratch” booths...
7 min read
Karin Roberts: Thu, Feb 26, 2026
Logistics and supply chain leaders aren’t short on events—but the right trade shows can fast-track partnerships, tech adoption, and real pipeline. If...
3 min read
Karin Roberts: Tue, Feb 24, 2026
Chicago is one of the busiest trade show cities in the country. With major events taking place at McCormick Place and the Donald E. Stephens...
2 min read
Karin Roberts: Thu, Feb 19, 2026
There are few places where thousands of people gather with one purpose: discovering new ideas, brands, and products. Trade shows remain one of the...
4 min read
Karin Roberts: Tue, Feb 17, 2026
Trade shows can be powerful growth drivers, but they are also complex, expensive, and time-consuming. From exhibit design and logistics to labor...
3 min read
Karin Roberts: Thu, Feb 12, 2026
If you’re planning to exhibit at Automate 2026 — the largest automation, robotics, machine-vision & motion-control event in North America — there are...
2 min read
Karin Roberts: Thu, Feb 05, 2026
The National Restaurant Show delivers a robust suite of tailored sponsorship opportunities designed to amplify your brand presence and achieve your...
3 min read
Karin Roberts: Tue, Feb 03, 2026
For many exhibitors, trade shows remain one of the most powerful opportunities to connect with buyers, distributors, and decision-makers. But...
2 min read
Karin Roberts: Thu, Jan 29, 2026
The Sweets & Snacks Expo is back — and in a big way. From May 19–21, 2026, the candy and snack industry’s premier trade event takes over the Las...
2 min read
Karin Roberts: Tue, Jan 27, 2026
Trade shows offer manufacturers a powerful platform to connect with contractors, distributors, engineers, and key decision-makers. But with so many...
3 min read
Karin Roberts: Thu, Jan 22, 2026
Trade show season is far more than a blur of booths, badges and branded giveaways. It’s the stage where brands either command attention or blend into...
2 min read
Karin Roberts: Tue, Jan 20, 2026
When you’re preparing to exhibit at a trade show, there’s one critical step that’s often overlooked amid the design reviews, shipment logistics, and...
2 min read
Karin Roberts: Thu, Jan 15, 2026
The International Manufacturing Technology Show 2026 (IMTS) stands as the premier event for industrial and production technology worldwide. For...
4 min read
Karin Roberts: Tue, Jan 13, 2026
The National Restaurant Association Show is the foodservice industry’s largest annual event, bringing together thousands of exhibitors, hundreds of...
2 min read
Karin Roberts: Thu, Jan 08, 2026
In 2026, the global trade show industry is projected to reach $88.6 billion, growing at a 5.3% annual rate. In the U.S., the events industry is...
3 min read
Karin Roberts: Mon, Dec 29, 2025
It’s planning time for 2026, and trade show season is just around the corner. Your company is forecasting growth, launching new products, and setting...
4 min read
Karin Roberts: Mon, Dec 22, 2025
The Chicago Comic & Entertainment Expo (C2E2) is coming back to McCormick Place March 27–29, 2026, bringing tens of thousands of fans, artists,...
7 min read
Karin Roberts: Thu, Dec 18, 2025
Chicago stands out as a powerful hub for trade and business growth, thanks to its thriving marketplace and accessible climate. As the nation’s...
2 min read
Karin Roberts: Tue, Dec 16, 2025
In 2026, what will make attendees stop at your booth? It is not simply size, lighting, or flashy graphics. It is the creation of a purposeful,...
4 min read
Karin Roberts: Thu, Dec 11, 2025
Hanging signage is one of the most effective tools for standing out at a trade show. It captures attention from a distance, reinforces your branding,...
2 min read
Karin Roberts: Thu, Dec 04, 2025
Trade shows are built around networking — but too often, those connections stay on the surface. For exhibitors who invest time, money, and creativity...
3 min read
Karin Roberts: Tue, Dec 02, 2025
Even in the age of digital networking, trade shows remain one of the most effective ways to connect with your audience. Face-to-face interaction is...
2 min read
Karin Roberts: Thu, Nov 20, 2025
At The Trade Show Network, we know that your pop-up fabric display is more than just a backdrop—it’s a reflection of your brand. Treat it like your...
3 min read
Karin Roberts: Tue, Nov 18, 2025
Before committing to an exhibit space contract, take time to clarify several essential points that impact your success. Start by defining your...
2 min read
Karin Roberts: Thu, Nov 13, 2025
Every exhibitor knows the challenge — you’ve invested in your trade show booth, prepared your products, and trained your staff, yet the real question...
4 min read
Karin Roberts: Thu, Nov 13, 2025
Choosing the right event to achieve your goals is more than just picking a date and location—it’s a deliberate decision that can shape the future of...
2 min read
Karin Roberts: Tue, Nov 11, 2025
When it comes to trade shows, standing out on the show floor doesn’t have to mean a big capital expense. At The Trade Show Network Marketing Group,...
2 min read
Karin Roberts: Thu, Nov 06, 2025
The first question many companies ask about a trade show is, “What’s the attendance like?” It’s a fair question, but it’s often the wrong one. At The...
2 min read
Karin Roberts: Tue, Nov 04, 2025
In 2025, in-person trade shows and live events continue to lead the way as the most powerful channels for generating high-quality leads. There’s...
.jpg?width=2560&height=1705&name=SOUTHHALL2-1-scaled%20(1).jpg)
2 min read
Karin Roberts: Thu, Oct 30, 2025
Trade shows are more than just four days on the floor — they’re a high-stakes marketing opportunity, a lead-generation engine, and a brand statement...
2 min read
Karin Roberts: Tue, Oct 28, 2025
Every January, the Consumer Electronics Show (CES) transforms Las Vegas into the world’s largest stage for technology innovation. For companies...
4 min read
Karin Roberts: Thu, Oct 23, 2025
Trade shows offer a prime opportunity to strengthen your brand, expand your network, and prove what makes your business unique. However, the reality...
2 min read
Karin Roberts: Tue, Oct 21, 2025
The 2026 Midwinter Meeting is more than just a dental conference, it’s a full-throttle immersion into the future of dentistry. With over 500...
7 min read
Karin Roberts: Thu, Oct 16, 2025
Trade shows in Chicago, especially at premier venues like McCormick Place, represent a dynamic arena where brands not only showcase their latest...
6 min read
Karin Roberts: Tue, Oct 14, 2025
Trade shows present invaluable opportunities to make a measurable impact on your business goals—but true success hinges on your ability to stand out,...
3 min read
Karin Roberts: Thu, Oct 09, 2025
The Radiological Society of North America (RSNA) empowers radiology professionals with an extensive suite of educational resources, top-tier...
6 min read
Karin Roberts: Thu, Oct 02, 2025
Trade show floors are crowded with activity, and it takes more than a beautiful display to stand out. Whether you’re working with a 20x20 booth...
2 min read
Karin Roberts: Tue, Sep 30, 2025
Exhibitors are rethinking how they approach booth design. Instead of investing heavily in a custom structure and dealing with storage, shipping, and...
2 min read
Karin Roberts: Thu, Sep 25, 2025
Backlit Panels for 20’x20’ island booths are quickly emerging as a top recommendation for clients who want to deliver outstanding value and visual...
2 min read
Karin Roberts: Tue, Sep 23, 2025
CES isn’t just a trade show—it’s the launchpad for the technologies that will define tomorrow. To captivate the minds of futurists, technologists,...
2 min read
Karin Roberts: Thu, Sep 18, 2025
Are you preparing for the SHOT SHOW and looking to make your brand stand out? Renting a 10x20 or a 20x20 trade show booth from The Tradeshow Network...
3 min read
Karin Roberts: Tue, Sep 16, 2025
A 20x20 rental exhibit not only gives your business a commanding footprint on the show floor but also provides the versatility to create immersive...
4 min read
Karin Roberts: Thu, Sep 11, 2025
When it comes to trade show success, managing shipping and logistics costs can be just as important as crafting an unforgettable booth experience....
2 min read
Karin Roberts: Thu, Sep 04, 2025
A successful trade show doesn’t start on the show floor—it begins with thorough, intentional groundwork well before your exhibit ships. Strategic...
1 min read
Karin Roberts: Tue, Sep 02, 2025
In today’s fast-paced B2B event landscape, making a memorable impact shouldn’t require an extravagant budget. The secret? A smarter approach to lead...
4 min read
Karin Roberts: Thu, Aug 28, 2025
Exhibit rentals eliminate the long-term costs of ownership while giving exhibitors the freedom to adapt to changing booth sizes, locations, and...
1 min read
Karin Roberts: Tue, Aug 26, 2025
Discovering the ideal 20x20 booth rental for your upcoming trade show has never been easier. The Trade Show Network Marketing Group offers...
2 min read
Karin Roberts: Thu, Aug 21, 2025
For businesses that regularly engage in trade show marketing, controlling setup, dismantle, and labor costs is key to maximizing both ROI and booth...
3 min read
Karin Roberts: Thu, Aug 14, 2025
At TTNMG, we recognize that every exhibitor’s needs are unique—which is why we offer a full spectrum of trade show exhibits for purchase or rental....
2 min read
Karin Roberts: Tue, Aug 12, 2025
In today’s competitive trade show landscape, exhibiting organizations are under increasing pressure to maximize their marketing impact while staying...
3 min read
Karin Roberts: Thu, Aug 07, 2025
On-trend event décor this year is artistic, experiential, and ecologically responsible. Event organizers are transforming spaces with nature-inspired...
3 min read
Karin Roberts: Tue, Aug 05, 2025
When Visit Indy wanted to make a lasting impression on event planners attending industry gatherings, the organization came up with a Comfort Kit, a...
5 min read
Karin Roberts: Tue, Jul 29, 2025
The CES Show in Las Vegas is a premier platform that empowers your brand to reach new heights in visibility, engagement, and business growth. By...
5 min read
Karin Roberts: Tue, Jul 22, 2025
Tradeshows are known for keeping people distracted. All those attendees are walking around, the line of exhibits with their different shapes and...
2 min read
Karin Roberts: Tue, Jul 15, 2025
Silicone Edge Graphics (SEG) are a game-changing solution for businesses looking to create a sleek, modern, and impactful presence at trade shows. As...
2 min read
Karin Roberts: Tue, Jul 08, 2025
Hosting conferences and trade shows is more challenging than ever as attention spans shrink, dropping from 2.5 minutes to just 45 seconds in the last...
5 min read
Karin Roberts: Tue, Jul 01, 2025
Explore a comprehensive array of strategic design and engagement tactics that transform your booth into an unforgettable experience for your target...
5 min read
Karin Roberts: Tue, Jun 24, 2025
Here are comprehensive and practical insights meticulously crafted to empower you in overcoming a wide array of obstacles that may arise in your...
9 min read
Karin Roberts: Tue, Jun 17, 2025
Trade shows offer an unparalleled opportunity for companies looking to break into the North American market to showcase their brand and establish...
2 min read
Karin Roberts: Tue, Jun 10, 2025
The Radiological Society of North America (RSNA) provides an abundance of resources and opportunities for professionals in the radiology sector. From...
3 min read
Karin Roberts: Thu, Jun 05, 2025
Discover the latest and most significant data insights from the recent industry reports, which are essential for gaining a comprehensive...
3 min read
Karin Roberts: Tue, Jun 03, 2025
Let's face it—trade shows can be daunting. The pressure begins long before the event itself, with looming deadlines that demand meticulous planning...
3 min read
Karin Roberts: Thu, May 29, 2025
Reducing food waste in the events and hospitality industry may seem daunting, but it is achievable. By taking proactive steps, you can plan menus for...
2 min read
Karin Roberts: Tue, May 27, 2025
Explore the transformative potential of modular trade show booths in revolutionizing your marketing strategies and significantly enhancing your...
3 min read
Karin Roberts: Thu, May 22, 2025
We have introduced several additional navigational buttons to enhance your ability to effortlessly locate your upcoming trade show event. Previously,...
6 min read
Karin Roberts: Tue, May 20, 2025
The Event and Exhibition industry in North America is a diverse and dynamic sector, characterized by a wide array of organizations, each dedicated to...
4 min read
Karin Roberts: Thu, May 15, 2025
Influencer marketing is growing in popularity and use in the trade show and B2B event industry. As the power of influential voices is amplified...
4 min read
Karin Roberts: Tue, May 13, 2025
The International Association of Exhibitions and Events ( IAEE )—the largest association for the industry, representing more than 12,000...
2 min read
Karin Roberts: Thu, May 08, 2025
IFT FIRST means Food Improved by Research, Science, and Technology and it’s THE premier annual food system event. IFT FIRST is where breakthrough...
3 min read
Karin Roberts: Thu, May 01, 2025
Why does strategic planning seem to be last on the to-do list for trade shows? It’s a perplexing oversight, especially considering the significant...
4 min read
Karin Roberts: Tue, Apr 29, 2025
Optimizing your event website for search engines is a powerful way to attract new attendees, sponsors, and exhibitors while driving long-term revenue...
3 min read
Karin Roberts: Thu, Apr 24, 2025
April in the Windy City is set to be a bustling month, characterized by the convergence of seven major trade shows, the debut of exciting new...
4 min read
Karin Roberts: Tue, Apr 22, 2025
According to the Events Industry Council (EIC), event sustainability means taking action towards preserving our natural environment; promoting a...
.jpg?width=640&height=480&name=W-244785_Show-Ready_1742216197240114%20(002).jpg)
2 min read
Karin Roberts: Thu, Apr 17, 2025
Every company looks for ways to streamline budgets and enhance returns. In the pursuit of financial efficiency, trade shows, often perceived as a...
5 min read
Karin Roberts: Thu, Apr 10, 2025
Getting ghosted in any facet of life is pretty brutal, and sales is no exception. Nobody likes thoughtfully prospecting, conducting thorough...
4 min read
Karin Roberts: Tue, Apr 08, 2025
As you wander through the bustling aisles of any trade show floor today, you'll be struck by the pervasive presence of technology, which has become a...
4 min read
Karin Roberts: Thu, Apr 03, 2025
As you navigate the lively corridors of any trade show today, you'll notice the overwhelming presence of technology, which has become essential to...
2 min read
Karin Roberts: Tue, Apr 01, 2025
Staying on top of industry trends and developments is crucial for professionals looking to maintain a competitive edge, and reading books by seasoned...
3 min read
Karin Roberts: Thu, Mar 27, 2025
Navigating the complexities of trade show events requires a strategic blend of physical and digital elements. By carefully planning each stage—from...
2 min read
Karin Roberts: Tue, Mar 25, 2025
Trade shows are bustling events that gather a vast array of competitors, each vying for attention in a single, dynamic location. With so many brands...
10 min read
Karin Roberts: Thu, Mar 20, 2025
The trade show industry in the USA is a dynamic and thriving market, offering countless opportunities for businesses to elevate their brand presence...
3 min read
Karin Roberts: Tue, Mar 18, 2025
To design a custom trade show display that truly stands out, it's essential to move beyond basic design principles and delve into the intricacies of...
1 min read
Karin Roberts: Thu, Mar 13, 2025
The FABTECH Conference offers a dynamic platform for industry professionals to delve into the latest technologies, network, and learn from top-tier...
8 min read
Karin Roberts: Thu, Mar 06, 2025
If you hand around in marketing circles for a long time, you'll generally encounter two kinds of people. The first kind of person is like me. We're...
8 min read
Karin Roberts: Tue, Mar 04, 2025
Businesses employ promotional strategies to inform customers about their products or services, aiming to generate interest and prompt action -...
2 min read
Karin Roberts: Thu, Feb 27, 2025
The Chicago trade show landscape is more competitive than ever, with a multitude of exhibitors vying for attention and striving to outshine one...
9 min read
Karin Roberts: Tue, Feb 25, 2025
Ready to boost your brand’s marketing strategy in 2025? You’ve come to the right place! As we look ahead, promotional products and trends are...
2 min read
Karin Roberts: Thu, Feb 20, 2025
Evaluating the effectiveness of your trade show program by monitoring essential metrics enables you to consistently enhance your brand’s strategy and...
4 min read
Karin Roberts: Tue, Feb 18, 2025
In the face of people’s changing perceptions toward alcohol consumption, fueled by an increasing focus on health and wellness, the growing...
14 min read
Karin Roberts: Tue, Feb 11, 2025
Organizing a trade show doesn’t begin just a month or two in advance. In reality, it requires anywhere from six months to a full year of preparation...
2 min read
Karin Roberts: Thu, Feb 06, 2025
The landscape of corporate event hosting is perpetually evolving, mirroring the dynamic shifts in business and technology. As we adapt to these...
3 min read
Karin Roberts: Tue, Feb 04, 2025
The National Restaurant Show offers a wide array of targeted, customized opportunities specifically designed to empower sponsors in promoting their...
2 min read
Karin Roberts: Thu, Jan 30, 2025
Only one out of 50 sales deals happen following the first meeting with a prospect, and 80 percent of deals come on the fifth contact or later,...
3 min read
Karin Roberts: Tue, Jan 28, 2025
I get laughably bad sales prospecting emails every day. I mean really bad. But that’s swiftly changing, with AI making it increasingly easy for just...
1 min read
Karin Roberts: Thu, Jan 23, 2025
Every year, the NACS Show brings together convenience and fuel retailing industry professionals for four days of learning, buying and selling,...
2 min read
Karin Roberts: Thu, Jan 16, 2025
Trade shows serve as a platform for businesses to showcase their products and services to a targeted audience. They bring together manufacturers,...
2 min read
Karin Roberts: Tue, Jan 14, 2025
Chicago[a] is the most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the...
8 min read
Karin Roberts: Tue, Jan 07, 2025
Trade show exhibiting Whenever you get a lull in your trade show schedule, it’s a good time to evaluate whether your current display is up to the...
3 min read
Karin Roberts: Thu, Dec 19, 2024
As we step into 2025, banners, signs and trade show display designs are getting fresher and more innovative. Businesses are embracing new designs and...
4 min read
Karin Roberts: Tue, Dec 17, 2024
The Center for Exhibition Industry Research (CEIR) announced today that the U.S. business-to-business (B2B) exhibition industry is picking up after a...
5 min read
Karin Roberts: Thu, Dec 12, 2024
Trade shows are all about connecting with customers new and old, and an engaging display using lightweight, vertical assets in eye-catching colors...
1 min read
Karin Roberts: Thu, Dec 05, 2024
The National Electrical Contractors Association (NECA) is the voice of the $225 billion electrical construction industry which is made up of 70,000...
6 min read
Karin Roberts: Tue, Dec 03, 2024
Your success at a trade show largely hinges on the clarity and precision of your goals, which fundamentally define the purpose of your attendance at...
2 min read
Karin Roberts: Tue, Nov 26, 2024
In an effort to show the various categories of expenses that are the foundation in establishing the labor rate please find below the current costs...
6 min read
Karin Roberts: Thu, Nov 21, 2024
When you find yourself in your trade show booth, striving to draw attendees into your space, it's crucial to recognize and understand the diverse...
2 min read
Karin Roberts: Tue, Nov 19, 2024
The key to a successful trade show exhibit is drawing people in, creating a memorable brand experience, and ultimately making the sale. The...
2 min read
Karin Roberts: Mon, Nov 18, 2024
Over the past couple of years, folks have become accustomed to a virtual world that allows them to work, learn and play from the comfort of their own...
3 min read
Karin Roberts: Thu, Nov 14, 2024
Las Vegas trade shows can transform opportunities for both new and established businesses. Showcasing your products and services at these events can...
3 min read
Karin Roberts: Thu, Nov 07, 2024
What’s the number one cause of a negative impact on your brand at your exhibition booth? Clutter! Clutter happens at a trade show almost by accident....
5 min read
Karin Roberts: Tue, Nov 05, 2024
A trade show is essentially a massive contest for grabbing attention. Imagine the barrage of noise and distractions that an average attendee...
3 min read
Karin Roberts: Thu, Oct 31, 2024
You are in search of a new trade show display. After visiting several booth builders’ showrooms and seeing numerous intriguing ideas, you now face...
3 min read
Karin Roberts: Tue, Oct 29, 2024
One of the highest ranking reasons that attendees identify for visiting an exhibition or event is their ability to connect with high value people....
3 min read
Karin Roberts: Thu, Oct 24, 2024
Running an exhibition stand is a lot of work, and you could add to that work if you don’t plan how you’re going to manage your stand and train your...
2 min read
Karin Roberts: Tue, Oct 22, 2024
You have heard the horror stories of leads from trade shows that could have generated millions in potential business slipping through the cracks...
6 min read
Karin Roberts: Thu, Oct 17, 2024
The success of a trade show campaign hinges on a well-trained and prepared trade show booth staff and the way they interact with prospects and...
2 min read
Karin Roberts: Tue, Oct 15, 2024
Attending trade shows primarily aims to boost sales and secure new leads while on the show floor. Ultimately, you want a return on the investment of...
4 min read
Karin Roberts: Thu, Oct 10, 2024
At times, salespeople on the trade show floor get so caught up in discussing their product that they unintentionally dominate the limited time...
4 min read
Karin Roberts: Thu, Oct 03, 2024
Fall means trade show season, and it’s time to take them seriously. Trade shows fall in and out of fashion as a marketing and sales prospecting tool....
3 min read
Karin Roberts: Tue, Oct 01, 2024
The SHOT Show is the premier event for firearms enthusiasts and industry professionals, where the latest innovations and trends in shooting sports...
3 min read
Karin Roberts: Thu, Sep 26, 2024
Having your event accessible to people with disabilities is more important than most truly realize. One in four adults in the U.S. have some form of...
6 min read
Karin Roberts: Tue, Sep 24, 2024
Understanding the impact of event branding is crucial for the success of your business in the modern landscape. Create an immersive event that brings...
5 min read
Karin Roberts: Thu, Sep 19, 2024
I‘m garbage at gambling, and the two trips I’ve ever made to casinos are a testament to that. I remember losing $200 in Vegas when I was 21 — which,...
3 min read
Karin Roberts: Tue, Sep 17, 2024
Face-to-face interaction strengthens interpersonal connections among team members. This helps to establish and build trust. Especially if you're...
6 min read
Karin Roberts: Thu, Sep 12, 2024
Energy marketing may seem like it should be focused on numbers, statistics, and facts. However, the real game-changer lies in captivating...
6 min read
Karin Roberts: Thu, Sep 05, 2024
Showing up at a trade show without a strategy to capture leads is akin to fishing without a net – you spot a sea of opportunities, but lack the means...
4 min read
Karin Roberts: Thu, Aug 29, 2024
While face-to-face interactions hold immense value, the true brilliance of social media shines through when combined with live events, particularly...
4 min read
Karin Roberts: Tue, Aug 27, 2024
Whether you have a love-hate relationship with them, trade shows, industry events, and conferences play a crucial role in marketing and...
3 min read
Karin Roberts: Thu, Aug 22, 2024
Security and defense are dynamic and one of the most important sectors of modern times. This industry witnesses tremendous advancements on an almost...
3 min read
Karin Roberts: Thu, Aug 15, 2024
Discover the key to crafting a trade show booth that not only captures attention but also drives conversions with a strategic blend of design tips...
4 min read
Karin Roberts: Thu, Aug 08, 2024
One of the fastest-growing segments of the trade show industry in 2024: international attendance and exhibitors. In fact, international travel to the...
4 min read
Karin Roberts: Tue, Aug 06, 2024
Some companies get excellent return-on-investment (ROI) at marketing events, trade shows, and conferences – while others pack up their booths and...
4 min read
Karin Roberts: Tue, Jul 30, 2024
The Radiological Society of North America (RSNA) offers a wealth of resources and opportunities for professionals in the radiologic field. From...
2 min read
Karin Roberts: Thu, Jul 25, 2024
Welcome to the wild world of trade show planning, where the terrain is as tricky as a jungle and your booth space is your base camp. Imagine you’re...
9 min read
Karin Roberts: Tue, Jul 23, 2024
Tradeshows have stood the test of time as a crucial aspect of marketing, even in today's digital age. These events offer a unique opportunity to...
3 min read
Karin Roberts: Thu, Jul 18, 2024
Trade shows offer a prime platform for companies to showcase their latest innovations, connect with industry professionals, and elevate their brand...
6 min read
Karin Roberts: Tue, Jul 16, 2024
With any experiential or marketing event, whether it be a brand activation, tradeshow, or conference, there’s an enormous amount of effort that goes...
3 min read
Karin Roberts: Thu, Jul 11, 2024
In a world where retail eCommerce sales surpassed $2.3 billion this year, touting your products at trade shows might seem like an outdated tactic to...