Trade Show Display Marketing Tips and Advice

The State of Virtual Reality: Where We Are, and What's to Come in 2019

Posted on Thu, Jan 31, 2019

Have you ever thought of bringing Virtual Reality into your trade show booth?  Here are some basics to use that were reviewed throughout 2018, spending a considerable amount of time thinking and writing about virtual reality (VR) and attending VR developer conferences, experimenting with using different headsets, and conducting research on public sentiment toward the technology.

Now, with VRX -- an annual VR industry conference and expo -- in session this week, I've gotten a glimpse at where things stand with this still-somewhat-emerging technology, and where it could go in the year to come. As 2018 draws to a close, here is the state of VR.

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Topics: av rental for events, av rentals for trade show events, av rentals, trade show av, virtual reality for trade show events, virtual reality in your trade show booth

The Ultimate Guide to Sales Forecasting

Posted on Tue, Jan 29, 2019

Sales forecasting can play a major role in your company's success (and your own career development). According to research from the Aberdeen Group, companies with accurate sales forecasts are 10% more likely to grow their revenue year-over-year and 7.3% more likely to hit quota.  But despite the advantages, many sales leaders struggle to create sales forecasts that are anywhere near reality.  We've compiled an in-depth guide to creating a trustworthy sales forecast -- rather than a wish-cast.  Read on to learn:

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Topics: trade show booth selling, trade show selling, booth selling, selling on the trade show floor

CES 2019 features next-generation display technology

Posted on Thu, Jan 24, 2019

Recently in Las Vegas, technology companies from all around the world gathered to garner in a new era of consumer technology during the Consumer Electronics Show (CES). For those who may not be aware, CES is an annual technology trade show where companies across the world come and show off their latest and greatest.  This year, brands such as Samsung, LG, Intel, and Nvidia (among many, many others) took to the show floor to show off some of their newest gadgets. In the show, we got a glimpse into the future, with plenty of innovative and exciting new tech revealed. 
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Topics: rental displays for CES, ces rental booth, rental exhibits for CES, ces show, av rental for events, led tiles

6 Elevator Pitch Examples to Inspire Your Own

Posted on Tue, Jan 22, 2019

Let's get one thing straight: If you're connecting with a prospect for the very first time, you should never paste your elevator pitch into your email or say it as soon as they pick up the phone or walk into your trade show booth.  Because that doesn't work. You sound like a salesperson trying to sell them -- which makes the modern buyer run for the hills.

So when are elevator pitches effective? When you're talking to a stranger (at a networking event, in line, while riding public transit, or yes, on an elevator), and they ask, "What do you do?" or "Where do you work?" In situations like these, you need a short, snappy, easy-to-grasp explanation of your company and its products. The person you're speaking with might turn out to be a perfect fit -- or know someone who is.

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Topics: selling at pharmaceutical events, selling at medical events, trade show booth selling, tips on how to sell at trade shows, selling in your trade show booth, selling on the trade show floor

Highlights of Consumer Electronics Show in Las Vegas

Posted on Thu, Jan 17, 2019

CES 2019,   One of our favorite shows to participate in for the year.  The trade show booths are so unique based on some of the other events we do and there is so much technology being used - everything is pushed to the envelope!  The biggest difference in this show that we see is the use of  AV RENTALS - specifically some of our LED panels.  Here are some of the big announcement made at the trade show event last week from some major players:

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Topics: av rental for events, av rentals for trade show events, av rentals, trade show av, modular led tiles, led video walls, led tiles, ces show, rental displays for CES, rental exhibits for CES

How to Make the Best Follow-Up Sales Call in 2019

Posted on Tue, Jan 15, 2019

These days, many reps are more comfortable sending an automated email than picking up the phone. But, before moving forward, it's worth identifying whether the phone is even the best way to follow up with leads today.  That answer is "Yes." A recent study by sales pro Marc Wayshak shows the phone is still the best tool in selling, with 41.2% of respondents naming their phone as their most effective sales tool.  So after your trade show event - conduct your follow-up to your booth leads by using this advice!

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Topics: trade show selling tips, trade show booth selling, tradeshow success, selling at medical events, tips on how to sell at trade shows, tradeshow selling

8 Ways to Generate Sales Leads if You Don't Have Marketing Support

Posted on Thu, Jan 10, 2019

 Inbound marketing is a holistic, data-driven approach that leverages content on your website to attract buyers researching your products and services online. And then convert them to leads so you can close more deals.  It mirrors the way people buy in today's digital environment and works in both B2B and B2C situations. But what if you don't have a marketing department or your marketing team doesn't practice inbound? What if you have to generate your own sales leads?  We of course feel that marketing in your trade show booth is the most effective means to obtain leads - but here are some additional options to help you:

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Topics: trade show effectiveness,, tradeshow strategy, tradeshow selling, trade show booth selling


Posted on Thu, Jan 03, 2019

Attending a trade show on behalf of your business can be a great opportunity to grow your brand and gain
exposure, but with a venue buzzing with hundreds of other businesses, it can be difficult to stand out among the
crowd. It’s important to have an inviting and captivating trade booth that draws in attendees and sparks a
conversation.  Here are 4 things you can do to design your trade show booth to both attract attendees and sell your product or service:

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Topics: trade show themes, unique trade show booths, modular led tiles, marketing effectively at trade shows, tips on how to sell at trade shows, Trade show booth designs

37 Sales Apps Every Rep Needs on Their Phone in 2019

Posted on Thu, Dec 20, 2018

Salespeople are constantly on the go, whether they're meeting with clients, flying out to give a presentation, or running to a team training. With this in mind, mobile access to sales systems aren't just a nice to have -- they're a necessity.

But besides company software, salespeople can also download productivity, educational, travel, sales tools, and other just plain useful apps for work to optimize their time away from their desks.   Here are some of our favorites.

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Topics: selling in your exhibit space, tips on how to sell at trade shows, selling in your trade show booth, trade show selling tips, selling on the trade show floor, tradeshow selling

Six Trends That Will Revolutionize Trade Show Marketing in 2019

Posted on Tue, Dec 18, 2018

Trade shows have many excellent benefits for businesses, from raising brand awareness and building brand loyalty to attracting new leads and networking opportunities. All of these benefits are great for increasing revenue and scaling up your business.  As with many other aspects of the marketing sector, trade shows have changed rapidly in recent years and are only set to continue to evolve further in 2019.   Take a look at the top six trends set to revolutionize the trade show landscape in 2019 and change what you do in your trade show booth next year.

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Topics: trade show effectiveness,, chicago trade show events, motivating at trade show events, trade show motivation, trade show exhibit design tips, interactive marketing at trade shows

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