Trade Show Display Marketing Tips and Advice

The Power of a Themed Trade Show Exhibit

Posted on Thu, Dec 01, 2016

Should you incorporate a theme in your next trade show booth? If the theme can make the experience more memorable for your prospects and embody your brand, the answer is a resounding yes.   But first, let’s ask the most important question: Does a themed event help drive sales leads? According to Meetings and Conventions magazine, 71% of meeting planners typically incorporate a theme for major events and conferences, and 45% agree that a theme enhances a special event.  So where do you go to find ideas?

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Topics: booth rentals, themes for your trade show booth, trade show booth themes, trade show rental displays, creative rental booth, themes for your tradeshow booth

Here’s How to Become More Creative in the Next 10 Minutes

Posted on Tue, Nov 29, 2016

Modern culture often labels creativity as natural gift. Artists get showered with praise and proclamations of “you’re so talented,” but truthfully, talent has little to do with it.  Creativity is a skill to be learned, practiced, and developed, just like any other. Juggling takes practice, as does surfing, coding, and driving a car. Creativity is no different. The more you make creativity part of your daily life, the more it will grow.  So how do you make creativity part of your daily life? Here are 9 suggestions–and guess what? You can get started on them all in the next 10 minutes.

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Topics: creative trade show exhibit designs, creative messaging, creative trade show marketing, creative ideas for design

Are you heading to Las Vegas for CES 2017?

Posted on Tue, Nov 22, 2016

The International CES (Consumer Electronics Show®) is the world's gathering place for all who thrive on the business of consumer technologies.  It's where business gets done: on the show floor, in and around our conference program, in impromptu connections and in planned meetings and special events.   We hope you have a great and extremely productive show but you can't just spend time in your booth- get out and enjoy the sites!!  Here are a few things we put together that you can experience in Las Vegas during the CES Show: 

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Topics: island rental booths, 20x20 rental exhibits, rental exhibits in chicago, custom rental booths,, 2016 rental trade show displays, rental booth in las vegas, ces rental booth

5 Reasons Why Prospects Don’t Buy From You

Posted on Thu, Nov 17, 2016

Every salesperson knows the pain of “the ones that got away.” Think of the prospects you just couldn’t set meetings with or get to talk to at a trade show event in your booth, no matter how hard you tried. Consider those who never purchased your product or service -- even after you poured time and energy into making the sale. It’s easy to remember exactly who these prospects were. But do you know why they got away?

In sales, it can be difficult to recognize the mistakes you’re making. Asking would-be customers for their comments rarely results in honest, helpful feedback on your sales approach. Fortunately, most customers decide not to buy from a salesperson for the same few reasons. Chances are, you’ve lost sales -- and prospects -- due to one of them.  It’s time to learn the five most common reasons why customers don’t buy from you. Once you understand the mistakes you’re making, you can finally start to dominate your competition in sales. Take a look:

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Topics: trade show booth sale, trade show tips, Trade Show Planning, trade show selling, tradeshow selling

Are you heading to Chicago for the 2017 RSNA Show?

Posted on Tue, Nov 15, 2016

The Radiological Society of North America (RSNA®) is an international society of radiologists, medical physicists and other medical professionals with more than 54,000 members from 136 countries across the globe. RSNA hosts the world’s premier radiology forum, drawing approximately 55,000 attendees annually to McCormick Place in Chicago, and publishes two top peer-reviewed journals: Radiology, the highest-impact scientific journal in the field, and RadioGraphics, the only journal dedicated to continuing education in radiology.   We hope you have a great and extremely productive show but you can't just spend time in your booth- get out and enjoy the sites!!  Here  is a GREAT way to see our Chicago city  during the RSNA show and it is FREE!

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Topics: island rental booths, 20x20 rental exhibits, rental exhibits in chicago, custom rental booths,, 2016 rental trade show displays, rental booth in chicacgo, rental exhibit for rsna

Free Design Concepts for Exhibitors at the SHOT '17 Show

Posted on Thu, Nov 10, 2016

Chicago – The Tradeshow Network Marketing Group announced that it will provide complimentary design renderings for trade show booths to qualified businesses and organizations participating in the upcoming NSSF SHOT Show.  Each custom exhibit design is geared to the client’s specific needs, including their objectives for trade show marketing, brand image, budget, and booth space and location with the focus on10x20 exhibits and larger.

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Topics: Trade show booth designs, custom booth designs, trade show display design, custom 10x20 displays, 10x20 trade show display, Custom Trade Show Exhibits, 20x20 rental exhibits, 20x20 custom trade show display, creative trade show exhibit designs

New Website Provides Creative Exhibit Design Solutions

Posted on Wed, Nov 09, 2016

CHICAGO – October 15, 2016 – The Tradeshow Network Marketing Group has updated its website at www.thetradeshownetwork.com to improve and expanded its content with an easy to use interface so users can find creative designs and information quickly. In addition, we have provided a vast amount of impressive display solutions with upfront details. Users can get an idea of different types of booth designs available prior to being consulted. 

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Topics: booth design, exhibit house, exhibit stands, trade show booth design, chicago exhibit house, chicago exhibit displays

Game Plan Strategy For Trade Shows

Posted on Mon, Nov 07, 2016

Why does strategic planning seem to be last on the to-do list for trade shows?  Of course, planning for all the details involved in an exhibit is a given. But it is all too easy to fall into the trap of showing up at an event, hoping for the best.  Based on sheer number of attendees, you will probably get a few leads. However, going to a show without strategic objectives in mind is not the best use of your marketing dollars and sales staff. 

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Topics: trade show tips, Trade Show Strategy, face to face strategy, tradeshow strategy, marketing strategy

Chicago is the best of everything!

Posted on Thu, Nov 03, 2016

After 108 years of waiting, the Cubs won the 2016 World Series with a wild 8-7, 10-inning Game 7 victory over the Indians on Wednesday night at Progressive Field. The triumph completed their climb back from a 3-1 Series deficit to claim their first championship since 1908.  This leads me to to write this because I have to say that CHICAGO is a great place for all events!  We are proud of the fact that our exhibit business is in a town that is so full of life and energy.  So any time you have a trade show event in Chicago at any of the venues around our wonderful city - please contact one of the best trade show exhibitors in the business.  You will be happy you did!  Check out the Cubs WINNING video below!

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Focus on Exhibitors’ Costs

Posted on Thu, Nov 03, 2016

What is the price of exhibit space for your show? Pricing is both an art and a science, and in the process one has to take into consideration a variety of factors. First and foremost in developing a pricing strategy is to scope out the competition. Then one has to take into consideration all the factors that go into both the budget for the show and also the budgets of the respective exhibitors.   

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