Trade Show Display Marketing Tips and Advice

11 Secrets of Successful Trade Show Attendees

Posted on Tue, Apr 24, 2018

No matter whether you’re an exhibitor or a show organizer, there are often times when you may also be walking the show floor as an attendee.   Do you know how to make the most of that role?

Here are a few strategic tips for before, during, and after the show that will make you more productive as an attendee.

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Topics: creative trade show exhibit designs, creative messaging, creative rental booth, renting a booth in 2018, marketing effectively at trade shows, trade show display search, convention centers

15 Dumb Sales Questions Smart Reps Ask

Posted on Thu, Apr 19, 2018

Let’s be real: Most salespeople are annoying. They view their prospects as numbers in their sales funnel, not as people. They believe earning your business is a chess match and a signed contract means they “won the game.”  However, the average prospect doesn't know how to purchase anything that falls outside their area of expertise. Think about it. Do you really know how to buy a TV? Do you know what precise technical questions to ask? You’d probably like some help, right?

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Topics: trade show selling tips, tips on how to sell at trade shows, trade show booth selling, 2018 trade show planning, marketing effectively at trade shows, trade show display search

Free Design Concepts for Exhibitors at the IMTS show

Posted on Wed, Apr 18, 2018

Chicago – The Tradeshow Network Marketing Group announced that it will provide complimentary design renderings for trade show exhibits to qualified businesses and organizations looking to upgrade their 20 x 20+  trade show display.   Each custom exhibit design is geared to the client’s specific needs, including their objectives for trade show marketing, brand image, budget, and booth space and location.

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Topics: trade show display design, 10x20 trade show display, Custom Trade Show Exhibits, 20x20 rental exhibits, 20x20 custom trade show display, creative trade show exhibit designs

5 Clever Ways to Convince Someone (Without Being Dishonest)

Posted on Tue, Apr 17, 2018

Some people call George C. Parker the most convincing American who ever lived. Once or twice a week for several years, Parker convinced people he owned the Brooklyn Bridge. After they believed him, he’d sell it to them. His buyers would usually discover the swindle when police arrested them for putting on toll barriers on “their” bridge.

While Parker definitely isn't a good role model when it comes to honesty, there's no doubt he knew how to bring others around to his point of view. Once you know exactly how to convince someone (the right way), you'll be a better salesperson, entrepreneur, and/or professional.

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Topics: selling in your exhibit space, trade show booth selling, 2018 trade show plans, trade show display design tips, motivating at trade show events

Where are the top trade show events held?

Posted on Thu, Apr 12, 2018

The top trade show events across the US are numerous.  We participating in most of them with our custom exhibit rentals for various clients - but not all the them.    But looking both the public and private sectors based on square footage, show attendance, exhibitor participation and overall feedback,  this is the list of our analysis.   Here are links to some of the top trade show venues for your reference: Read More

Topics: trade show rental displays, planning for your trade show event, marketing effectively at trade shows, trade show display design tips, exhibit design search, convention centers, trade show venues

3 Powerful Sales Questions to Uncover Customer Needs

Posted on Tue, Apr 10, 2018

In 2012, Brent Adamson, Matthew Dixon, and Nicholas Toman penned an article for Harvard Business Review that explores the notion that most companies know their needs and are capable of determining solutions for themselves, thereby shaking up traditional sales strategies and methods.   Their assertion was based on a Corporate Executive Board study that investigated nearly 1,500 B2B customers and found that they had completed “on average, nearly 60% of a typical purchasing decision -- researching solutions, ranking options, setting requirements, bench-marking prices, and so on -- before even having a conversation with a supplier.”

This was devastating news for traditional solution sales reps but supported what high-performing, savvy sales professionals already were doing differently: engaging customers “well before customers fully understand their own needs.”  While the sales landscape has changed because of content marketing and the fact that the majority of enterprise customers research products and services prior to making contact with sales professionals, the value of a sales pro’s knowledge has not changed.

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Topics: trade show selling, trade show selling tips, marketing effectively at trade shows, motivating at trade show events, trade show display search

Questions to ask when stretching your trade show budget

Posted on Thu, Apr 05, 2018

Should we BUY our trade show display?  How much can we afford to spend on it?  Should we rent a booth to save money? How will we know if we are successful at a trade show?  These questions are debated in the meeting rooms of every company that utilizes trade show exhibiting as part of their overall marketing strategy.  And quite often it’s the capital expenditure allowance allocated for the purchase of an exhibit that determines what kind of “branch office environment” a company is able to deploy for their important industry trade shows. 

But in tough economic times, many companies are finding that capital expenditure money has been axed by senior management, who are cutting costs and hoarding cash as a defensive play against an uncertain economy.  The irony here is that in a down economy, it is even MORE important for companies to “get out there” and be face to face with their customers and prospects.  To extend their brands in the best way possible.  But what kind of exhibit can you really afford to build?

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Topics: trade show exhibit budget, marketing strategy, planning for your trade show event, trade show exhibit design tips, exhibit design search

Exhibit Design Search | All New EDS Changes!

Posted on Tue, Apr 03, 2018

Our Exhibit Design Search has been modified to make it easier for you to find that PERFECT trade show display for your next show!  Select from over 1400 designs, ranging from banner stands to 50’ x 50’ Islands. You're sure to find the right display for your budget and marketing goals.  In EDS, discover over 80 articles about trade show marketing, 5000+ exhibit photos, videos, exhibit specials, and Frequently Asked Questions.  Here are the changes that were made:

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Topics: 2018 rental exhibits, trade show exhibit design tips, designing an effective booth, exhibit design search, trade show display search

30 Responses to the Dreaded Sales Objection "It Costs Too Much"

Posted on Thu, Mar 29, 2018

Price objections are common in sales -- primarily because most prospects have learned pushing back on cost will get them a discount.  That makes it difficult to respond to a pricing objection if you don’t want to immediately lower your price. While discounting has its place in the sales process, being too discount-happy will destroy your margins and lower your product’s perceived value.

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Topics: selling at trade shows, tradeshow tips, selling on the trade show floor, selling in your trade show botoh, selling in your trade show booth, tips on how to sell at trade shows, effective trade show marketing

15 Surprising Stats on Networking and Face-to-Face Communication

Posted on Tue, Mar 27, 2018

This might be the new way to work, but it has its disadvantages. Talking in person is extremely powerful. To learn why you should network and meet face-to-face whenever possible, check out these 15 statistics.

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Topics: face-to-face marketing, face to face strategy, marketing effectively at trade shows, effective trade show marketing, motivating at trade show events

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