Trade Show Display Marketing Tips and Advice

Try This Insanely Easy Rapport-Building Exercise to Boost Your Charisma

Posted on Wed, Aug 15, 2018

I play this game every single time I go through the line at the grocery store, and while you might think it sounds crazy, hear me out: Since I started doing this two months ago, my ability to quickly build a rapport with a total stranger has improved dramatically.  This might be a great thing to practice and use in your trade show exhibit at your next trade show event.

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Topics: drawing prospects into a booth, attracting an audience, marketing effectively at trade shows, effective trade show marketing, motivating at trade show events, chicago trade show events, selling at medical events

Spring (or Summer) Cleaning for Exhibitors

Posted on Fri, Aug 10, 2018

As the weather warms and flowers begin to bloom, there’s often an urge to do spring cleaning around the house: garage, closets, front yard, you name it.   But what about your exhibit marketing program … have you thought about giving it a thorough spring cleaning as well?

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Topics: exhibit planning, booth planning, trade show display design tips, trade show exhibit design tips, effective trade show marketing, designing an effective booth

How to Talk to Pretty Much Anyone About Pretty Much Anything

Posted on Tue, Aug 07, 2018

Edith Wharton once said, “Ah, good conversation -- there’s nothing like it, is there? The air of ideas is the only air worth breathing.”  Ms. Wharton had a way with words (written and otherwise), but she would likely be horrified to know that most of our daily conversations nowadays start with shorthand texts or three-line emails.

And yet, in spite of the proliferation of texting and emailing in modern conversations, you still have to know how to strike up a conversation to get a raise, build your network, ask someone out, or provide someone with feedback. It's as important now as it ever was to know how to break the ice, get to the point, make a connection, and frame a request.

But it's hard. That's why we put together this handy guide on talking to anyone about anything. We hope these tips help you navigate everything from cocktail parties to conference rooms with the greatest of ease.

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Topics: selling at trade shows, trade show selling, tradeshow selling, selling on the trade show floor, selling in your trade show botoh, motivating at trade show events

Why “Does That Make Sense?” Is the Worst Question You Can Ask in Sales

Posted on Thu, Aug 02, 2018

We’ve all heard it before. You’re deep in conversation or on a demo, being sold to, and the sales rep asks you, “Does that make sense?”   You quickly agree, “Absolutely!” But what you’re really thinking is, “I have no idea what you’re talking about. I can’t wait for this call to end, so yeah, sure, it makes sense.”

What’s worse than hearing this phrase is saying it. And I know you’ve used it too. Asking “Does that make sense?” comes from a place of innocence – maybe even a place of compassion. You want to affirm that your prospect understands what you’re saying, so you ask the question and mean it. Unfortunately, it actually just confuses the prospect, which is the opposite of what you were going for.

Here are three reasons why it’s such a horrid phrase, and three new ways to ensure your prospect is adequately informed.

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Topics: selling on the trade show floor, interactive marketing at trade shows, trade show selling tips, effective trade show marketing, trade show follow-up, selling at medical events

Trade Show Selling at the RSNA Show

Posted on Tue, Jul 31, 2018

How do you create a compelling, engaging—and even exciting —trade show exhibit about a sensitive medical issue, all within a few hundred square feet?  Trade shows offer medical marketers a valuable chance to showcase their companies’ products and educate key prospects. But they also require large investments, and competition for attention on the show floor is fierce. While many medical companies deploy visually impressive exhibits with a lot of graphics, too many leave a significant amount of creativity on the table and struggle to stand out to the key healthcare professionals at these shows.  Medical companies, of course, can’t give away the promotional items and gifts that companies in other industries use to drive booth visits.  So how do you engage these medical prospects?

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Topics: selling at trade shows, rental exhibit for rsna, rsna display rentals, medical trade show rental booths, selling at medical events

Happy Customers Are the Biggest Marketing Opportunity of 2018

Posted on Tue, Jul 24, 2018

Great marketers care deeply about copy, obsess over visuals, and pour their hearts into content. It’s this dedication to detail that drives leads, grows funnels, and inspires customers to buy.  But great marketers also know a hard truth about their work. That ultimately, no matter how much effort goes into building and refining your marketing strategy, something else will always have a bigger impact on buyers. There is one voice that speaks louder than any blog post, captures more attention than any ad, and inspires people like no expertly crafted video ever could:  The voice of your customers.

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Topics: trade show sales strategy, trade show sales, marketing, 2018 planning, marketing effectively at trade shows, chicago trade show events, trade show follow-up

6 Tactics for Turning Trade Show Interactions Into On-Site Sales Opportunities

Posted on Tue, Jul 17, 2018

When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it. Because it can be challenging to determine the ROI of your presence at live events, leaving the event with a closed sale or two under your belt can really help to immediately demonstrate the worth of your presence. On-site selling can be extremely difficult, so before you attend your next trade show or event, here are six steps you can take to increase your chances of successfully executing on-site sales.

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Topics: trade show selling tips, selling in your exhibit space, attracting an audience, designing an effective booth, trade show motivation, motivating at trade show events, trade show display search

6 Sales Promotion Ideas to Leverage or Leave

Posted on Fri, Jul 13, 2018

Sales promotions aren’t always necessary to close business. In fact, salespeople shouldn’t get in the habit of regularly using promotions when mastering essential negotiations skills.  For sales leaders, promotions either make the customer’s decision easier or motivate the salesperson to work a little harder. Both scenarios require a something extra from the seller.

So, are sales promotions necessary in 2018?  Oh baby, they sure are. When constructed correctly and deployed intelligently, they should enhance, not disrupt, the sales process. Here’s some advice on how to make your sales promotions kick ass instead of a pain in the ass.

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Topics: trade show selling tips, trade show booth selling, marketing effectively at trade shows, motivating at trade show events, chicago trade show events, trade show follow-up

You Care What Happens After the Show?

Posted on Wed, Jul 11, 2018

How focused are you on what happens to the leads you gathered once the trade show is over? Perhaps you answered that “It’s not my problem – I simply hand them off to the sales department (or someone else).”But you know what? Even if that’s the case, you want to take steps to ensure those leads are well taken care of post-show.

Because here are the hard facts: paying attention to what happens after that first encounter with a prospect or customer improves the lifetime relationship you have with them, which means increased revenue potential and repeat sales opportunities.

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Topics: trade show leads, generating leads at trade shows, trade show customers, tradeshow leads, marketing effectively at trade shows, chicago trade show events, trade show follow-up

35 Motivational Quotes to Start Your Day

Posted on Tue, Jul 03, 2018

You can do it!"  When's the last time someone said that to you? In the daily grind of sales, you might not always receive words of motivation from your managers, because they get pushed to the wayside as calls and meetings pile up.  So think of this list as your personal cheerleader. It's ready to help start your day right and make it one you're proud of.

 Today you'll succeed in connecting with that hard-to-reach prospect. Today you'll close that complex deal. Today you'll go from being a good manager to a great one. Today is the day. So grab your coffee and check out these quotes!

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Topics: 2018 trade show planning, trade show exhibit design tips, designing an effective booth, trade show display search

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