Trade Show Display Marketing Tips and Advice

The Power of Trade Shows

Posted on Thu, Aug 25, 2016

For businesses, there’s a lot of benefits to exhibiting at trade shows. Trade shows offer businesses the chance to gain both visibility and credibility, and provides a powerful platform for meeting potential customers. Businesses that exhibit at trade shows are able to secure a lot more high quality leads, yet many businesses aren’t taking full advantage. With over 4 years of sustained industry growth, it’s no surprise that trade shows are a powerful way for companies to attract new business and expose their brands. There are now over 310 trade show and exhibition centers in the United States and that number has been increasing every year since 2004.  4 in 5 attendees at a trade show, are able to make a buying decision for their company and 46% of attendees are executive or upper management. In this trade show infographic, we highlight the impact of trade shows and how you can go about capturing your attendees’ attention.

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Master the Chatter: 8 Tips to Get Your Event Trending on Twitter

Posted on Tue, Aug 23, 2016

It's every event marketer's dream: Pulling up your phone during your event and quickly peeking at Twitter, only to discover that your event's hashtag is trending. After all of your hard work putting the event together, seeing people engaging in conversation online (lots of conversation online) is a huge validation.  But that seems like an incredible feat to accomplish when you've got so many other moving pieces in the event planning process. So how do you prepare for your event so you have a better chance of trending on Twitter?

To help you make the most of the chatter on Twitter, we put together the following tips. Check ‘em out to see how you can join the conversation and get your event trending.

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Topics: twitter, tweeting for trade shows, trade show tweeting, tradeshow tweets

Summer Reading to Enhance Your Exhibit Marketing Expertise

Posted on Wed, Aug 17, 2016

During the warm, sunny summer months, it seems everyone is talking about great reads. And while that often may include an epic work of fiction or the latest thriller, why not include a title or two that can make you a better exhibit marketer?  While some of these may be familiar to you because they’ve been bestsellers, the rest haven’t likely been on your “must-read” list. But they should be!

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Topics: trade show plan, trade show advice, trade show tips, tradeshow success, tradeshow tips, trade show books

Connecting with Millennials at Trade Shows

Posted on Mon, Aug 08, 2016

It should come as no surprise that marketing to Millennials is not the same as marketing to other generations of consumers, which has big implications for trade shows and other events. The good news is that Millennials want to develop relationships with the businesses that reflect their interests, they prefer face-to-face interaction, and they identify with and support their favorite brands. The bad news is that they are hard to reach through traditional marketing approaches and channels. That means that trade show marketers need to create experiences in their exhibits that will draw in Millennial buyers.

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Topics: trade show plan, Trade Show Marketing, face-to-face marketing, trade show tips, trade show messaging, tradeshow tips

Free Design Concepts for Exhibitors at the 2016 RSNA Show

Posted on Thu, Aug 04, 2016

Chicago – The Tradeshow Network Marketing Group announced that it will provide complimentary design renderings for trade show booths to qualified businesses and organizations participating in the upcoming RSNA show.  Each custom exhibit design is geared to the client’s specific needs, including their objectives for trade show marketing, brand image, budget, and booth space and location with the focus on 20x20 exhibits and larger.

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Topics: Trade show booth designs, custom booth designs, trade show display design, custom 10x20 displays, 10x20 trade show display, Custom Trade Show Exhibits, 20x20 rental exhibits, 20x20 custom trade show display, creative trade show exhibit designs

How to run a winning trade show booth

Posted on Tue, Aug 02, 2016

Running a trade show booth can be an expensive endeavor, but it’s one of the best ways your company can reach new customers and promote your brand face-to-face. Follow this playbook to ensure a great return on your trade show investment.

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Topics: booth design, custom displays, Trade Show Budget, booth investment, exhibit stand, booth traffic

Hey Good Lookin' – Top 5 Trade Show Design Best Practices

Posted on Thu, Jul 28, 2016

First dates, job interviews, meetings and trade shows — what do they all have common? The need to look your best. Your display at a trade show is your chance to make a great first impression with the attendees. An attention-getting booth design is essential for generating interest from the passers-by. In fact, recent studies reveal that visitors only peruse a display for 3 to 5 seconds before deciding to engage or move on. Whether it’s a table-top at a local networking mixer or the lollapalooza of shows for your industry, appearances matter. Here are 5 best tips for a well-designed display:

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Topics: trade show booth, trade show design, trade show tips, trade show display, trade show exhibit, trade show booth design

Promote Your Exhibit in 140 Characters or Less (Your Guide to Social Media)

Posted on Tue, Jul 26, 2016

Social media is nothing new. Many popular sites have been around for a decade or so by now. Yet few exhibitors are using these tools to their advantage.  One of the best aspects of social media tools is that they open up the lines of communication far beyond your own individual circle of influence. By using the various tools, you can reach not only your clients and prospects, but also industry thought leaders and members of the media. After all, one of the top reasons attendees come to shows is to discover new ideas or solutions – give them a reason why they should come see you! Here are a few tips to help get your social media strategy in place.

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Topics: trade show booth, trade show tips, booth, tradeshow tips

New 10x20 Custom trade show display designs

Posted on Thu, Jul 21, 2016

Modular exhibits are best suited for companies that participate in multiple shows where exhibit space requirements differ – such as moving from 10x20 booth at one show, to a 10x10 or 20x20 exhibit at the next. By using the same graphics and exhibit components in multiple configurations, you can save substantially on your trade show marketing budget. We would be pleased to talk over your options for modular displays, based on your show schedule.  Modular exhibits can also be lightweight and made from a variety of materials including fabric and panels.  You choose your design based on your reconfiguration needs!

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Topics: custom 10x20 displays, 10x20 trade show display, 10x20 trade show rental booths, 10x20 rental booths in chicago

5 ways to optimize your 2017 trade show budget

Posted on Thu, Jul 14, 2016

You are starting the marketing planning process for 2017. Your company is doing well but targets 5% growth in sales for the coming year, in light of a new product that will launch at the end of this year. So you sit down and map out all the trade show events where you will exhibit, sorting them by national and regional shows along with your target audience for each. You prepare this spreadsheet so that when your boss asks what you need to be effective in driving sales for your company in 2017, you can easily share your roadmap to success via trade shows. 

But what if he or she comes back with a challenge like, "That is an awesome plan, but we need to trim it down a bit." Now what do you do? Optimizing your trade show budget can be a tricky thing, especially with costs going up every year. Here are some ideas to help you maximize your efforts.

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Topics: trade show marketing costs, trade show costs, marketing at trade show events, costs associated with trade shows