Trade Show Display Marketing Tips and Advice

How to Sell at Trade Shows

Posted on Thu, Oct 20, 2016

According to the Center for Exhibit Industry Research, the majority of trade show attendees are decision makers or influencers that plan to make a purchase within the next 12 months. Don't waste an opportunity like that -- follow these guidelines to help make sure your staff is ready to sell effectively.

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The Simple Test That Reveals Whether Prospects Will Actually Buy

Posted on Tue, Oct 18, 2016

Recently, I asked my colleague Dan Sally, a HubSpot and sales veteran, what he thinks is the most important skill a sales rep should develop. His response was profound.  "It’s the ability to determine, out of all the people you speak with, who is actually going to buy something from you," he said.  Our idea of what defines a great salesperson has evolved throughout the years. First it was the relationship-builders, then the consultants, then the Challengers. 

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The 15 Types of People You’ll Meet at a Conference

Posted on Thu, Oct 13, 2016

This blog is hilarious if nothing else.  It shows you the different types of people that you can meet in your trade show booth during a event.  It is SO TRUE!  So when you are working your next booth - make sure to qualify your prospect and determine if they are the right candidate for your product or solution.  Remember these images and and quickly try to determine if you should be focused and spending your quality time talking to this prospect - or just thank them for stoping by and moving on to the next person.  Remember - your job is to collect qualified candidates from the trade show to help grow your companies bottom line!  
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Topics: trade show plan, trade show tips, trade show prospecting, trade show selling

6 Tips for Trade Show Press Releases

Posted on Tue, Oct 11, 2016

If your brand has a presence at industry events, you have a story to tell.  Trade shows are meccas of newsworthy announcements because they provide the perfect launching pad to reveal new products, offer thought leadership from industry experts, and validate industry trends with awards. Media and consumers alike pay close attention to event news, and if your company is participating in a show, your brand should be part of the conversation around it.

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Topics: trade show press releases, trade show tips, Trade Show News

Top 10 Inside Tips on Trade Show Selling

Posted on Thu, Sep 29, 2016

A few years ago, a veteran sales consultant, who has walked hundreds of trade shows over the years, shared this top 10 list of do’s and don’ts for sales representatives on the trade show floor.  

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Topics: trade show tips, trade show selling, tradeshow selling, selling on the trade show floor

Trade Show Closing Tips

Posted on Tue, Sep 27, 2016

Companies spend exorbitant amounts of time and money introducing and exhibiting their products at trade shows. In fact, it is a major source of promotion within almost every industry. Yet the one area where trade shows specialists insist on a return for mega dollar input - trade show sales - is relegated to a corner of the booth and often neglected entirely. Your final and most objective goal from a trade show should be to close new business either at the show itself or as a result of contacts made on the trade show floor.
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Topics: trade show booth, custom displays, custom booths, 20x20 custom trade show display, customer island exhibits

How to Book a Meeting in Three Simple Steps

Posted on Thu, Sep 22, 2016

In order to sell someone, you first have to get them to take a meeting with you. And as salespeople know, this is far easier said than done.  Reps make countless calls each day, hoping and praying that one of their prospects will pick up the phone. Finally, someone does -- and what do they say? "I'm too busy for this.", "Can you just send some information?", "Is this a sales call?" *Click.* You probably didn't even get the chance to pull out your attention-grabbing statistic or perfectly phrased value proposition before the call ended. Back to square one.

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Topics: trade show plan, Trade Show Marketing, trade show tips

What Would Shakespeare Say to Exhibitors?

Posted on Tue, Sep 20, 2016

Even though he lived 400 years ago, it turns out the Bard of Avon has quite a bit of good advice for exhibit marketers. Earlier this summer, I had the opportunity to see an original copy of Shakespeare’s First Folio, on loan to my local library as part of a nationwide tour, and it got me started thinking … Now even though I was an English major, I haven’t read all of his plays so I don’t know them word-for-word. But one part of the exhibit that really stood out to me was a display of many lines from his work that are now part of our everyday language. It turns out that he penned some universal truths that still apply today … even when it comes to exhibiting.

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Topics: trade show plan, Trade Show Marketing, trade show tips, trade show messaging

Free Design Concepts for Exhibitors at the CES '17 Show

Posted on Thu, Sep 15, 2016

Chicago – The Tradeshow Network Marketing Group announced that it will provide complimentary design renderings for trade show booths to qualified businesses and organizations participating in the upcoming CES show.  Each custom exhibit design is geared to the client’s specific needs, including their objectives for trade show marketing, brand image, budget, and booth space and location with the focus on 20x20 exhibits and larger.

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Topics: Trade show booth designs, custom booth designs, trade show display design, custom 10x20 displays, 10x20 trade show display, Custom Trade Show Exhibits, 20x20 rental exhibits, 20x20 custom trade show display, creative trade show exhibit designs

Rental furniture for trade show events

Posted on Tue, Sep 13, 2016

Make today's trade shows, events, and meetings more productive by creating interactive environments with Functional Rental Furnishings. Effective meetings and conferences facilitate learning, engagement, and networking. No matter the occasion, our rental furniture delivers style and service to help you create a "wow" experience that will impress your clients.

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Topics: custom booth designs, CHICAGO RENTAL BOOTHS, rental furniture, chicago rental furniture, furniture for rent