Trade Show Display Marketing Tips and Advice

12 Essential Things to Do in January to Beat Your 2017 Sales Quota

Posted on Tue, Jan 17, 2017

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Topics: trade show plan, Trade Show Marketing, trade show success, trade show selling

6 Signs Throughout the Sales Process Your Prospect Isn't Serious

Posted on Tue, Jan 10, 2017

On average, how many of your deals end in “no decision”? According to CSO Insight’s’ 2016 survey of 675 companies, 23.8% of forecast deals wind up in this category.  There are several potential reasons for this outcome.  First, an internal event beyond your control occurred at the prospect’s company: Your point of contact left her job, the company changed direction, there was an unexpected budget problem, and so on.  Second, you didn’t create enough urgency. The prospect has a legitimate challenge, but you didn’t reveal the immediate and significant costs of inaction.  Third, the prospect wasn’t a good fit. Your product didn’t answer all of their needs or add significant value to their life.  Fourth, the prospect never intended to buy in the first place. Some prospects talk to salespeople knowing they’re not ready or in the right position to sign off on a purchase.

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Topics: trade show plan, marketing at trade shows, trade show tips, Trade Show Planning, marketing at events

Are you heading to Las Vegas for the NSSF SHOT Show - here are some fun things to do in Vegas!

Posted on Tue, Jan 03, 2017

The Shooting, Hunting, Outdoor Trade Show (SHOT Show) and Conference is the largest and most comprehensive trade show for all professionals involved with the shooting sports, hunting and law enforcement industries. It's where business gets done: on the show floor, in and around our conference program, in impromptu connections and in planned meetings and special events.   We hope you have a great and extremely productive show but you can't just spend time in your booth- get out and enjoy the sites!!  Here are a few things we put together that you can experience in Las Vegas during the SHOT Show: 

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Topics: island rental booths, 20x20 rental exhibits, custom rental booths,, 2016 rental trade show displays, rental booth in las vegas, shot show rentals

100 Sales Questions to Truly Understand Your Prospects' Pain

Posted on Tue, Dec 27, 2016

At the heart of every sale is a thorough fact-find. You’ll want to unearth the needs, the wants, and the desires of your prospect so you can present your products and solutions in a way that will be of benefit to them. And the only way that you can do this is to ask quality questions so you can really find out what their current situation is, what their requirements are, and what they are looking to achieve.

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Topics: trade show tips, Trade Show Planning, trade show selling, tradeshow selling, tradeshow plan

Up your flooring game with this exciting alternative to grey carpet!

Posted on Tue, Dec 13, 2016

As exhibit builders we’re always looking for intriguing new elements to bring into a booth that will help our clients stand out from the crowd. Flooring is one of those things that is usually pretty stock standard but you could be missing out on an opportunity to attract attendees if you go the grey carpet route.

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Topics: booths

5 Questions That Will Make Your Final Close Happen Naturally

Posted on Tue, Dec 13, 2016

From their first conversation to the close, a strong salesperson consistently asks her prospect for small closes. Getting incremental commitments from the buyer trains them to say “yes” and indicates how invested they are in the relationship. These closes also accelerate the deal, since they help you hit significant milestones more quickly. I’ve found waiting until the last stages of the sales process to make a request can significantly damage your chances of winning the deal. There are two obstacles stopping reps from using the incremental closing technique.

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Topics: trade show plan, Trade Show Marketing, tradeshow success, tradeshow tips, trade show selling

Add the element of surprise in your trade show booth

Posted on Thu, Dec 08, 2016

One of my greatest marketing secrets,  I learned from my father. When I was 12 years old I worked for my father on Saturdays in his retail store. The challenge he faced was having a number of small and inexpensive items of various types left unsalable. There weren’t enough of any one product to have a dedicated sale and discarding all of these items would have affected his bottom line. What he did was randomly package five or six of these items into a small paper bag. Then he taped all the bags closed and placed them all in a bin. On the top of the bin he created a hand-made sign which read, “Surprise Bags - $ 1.00. He sold them all in one weekend.

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Topics: trade show plan, Trade Show Marketing, tradeshow tips, face to face strategy, trade show booth plan

The Power of a Themed Trade Show Exhibit

Posted on Thu, Dec 01, 2016

Should you incorporate a theme in your next trade show booth? If the theme can make the experience more memorable for your prospects and embody your brand, the answer is a resounding yes.   But first, let’s ask the most important question: Does a themed event help drive sales leads? According to Meetings and Conventions magazine, 71% of meeting planners typically incorporate a theme for major events and conferences, and 45% agree that a theme enhances a special event.  So where do you go to find ideas?

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Topics: booth rentals, themes for your trade show booth, trade show booth themes, trade show rental displays, creative rental booth, themes for your tradeshow booth

Here’s How to Become More Creative in the Next 10 Minutes

Posted on Tue, Nov 29, 2016

Modern culture often labels creativity as natural gift. Artists get showered with praise and proclamations of “you’re so talented,” but truthfully, talent has little to do with it.  Creativity is a skill to be learned, practiced, and developed, just like any other. Juggling takes practice, as does surfing, coding, and driving a car. Creativity is no different. The more you make creativity part of your daily life, the more it will grow.  So how do you make creativity part of your daily life? Here are 9 suggestions–and guess what? You can get started on them all in the next 10 minutes.

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Topics: creative trade show exhibit designs, creative messaging, creative trade show marketing, creative ideas for design

Are you heading to Las Vegas for CES 2017?

Posted on Tue, Nov 22, 2016

The International CES (Consumer Electronics Show®) is the world's gathering place for all who thrive on the business of consumer technologies.  It's where business gets done: on the show floor, in and around our conference program, in impromptu connections and in planned meetings and special events.   We hope you have a great and extremely productive show but you can't just spend time in your booth- get out and enjoy the sites!!  Here are a few things we put together that you can experience in Las Vegas during the CES Show: 

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Topics: island rental booths, 20x20 rental exhibits, rental exhibits in chicago, custom rental booths,, 2016 rental trade show displays, rental booth in las vegas, ces rental booth