Trade Show Display Marketing Tips and Advice

Can We Keep Guns Out of Meetings?

Posted on Thu, Aug 08, 2019

Scene: The Los Angeles Convention Center in downtown L.A., where a conference on international law is underway. Judges from all over the world are among the attendees. A woman approaches the registration desk to buy a pass for the day's program. No alarm bells go off: Her demeanor is professional; she is well-dressed and carrying a briefcase. On-site registrations are not unusual for this event.  But soon her behavior becomes suspect: She is asking a lot of questions and seems overly interested in the identities of the other attendees, especially those in the judiciary. The registration staff calls security, and the would-be delegate starts to get unnerved.    Then it unravels: Security finds a loaded gun in her briefcase. Her intent was to kill one of the judges inside, according to a meetings industry consultant who was present. Police arrive and the would-be assailant is quickly arrested.

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Topics: trade show plan, Trade Show Planning, 2019 trade show planning, trade show effectiveness, trade show safety

Questions to ask when planning on renting a video wall for your trade show event

Posted on Tue, Aug 06, 2019

There are questions that often come to your mind when you plan on renting a video wall. These questions must be answered before you take the plunge.

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Topics: trade show av, av rentals, led tiles, led video walls, av rental for events, modular led tiles

10 in 10: Technologies That Changed Trade Shows Over the Last Decade

Posted on Thu, Aug 01, 2019

Last month, Core-apps celebrated its 10th anniversary as a company. While a decade of success is a proud accomplishment for any company, it might as well be 100 years in the world of technology, which changes on a nearly weekly basis these days. In honor of this significant milestone for Core-apps (which was acquired by Community Brands earlier this year, but will live on as a brand under the Community Brands’ umbrella), TSNN talked with Wayne Crawford, Core-apps’ veteran vice president of sales, to get his thoughts on the top 10 technologies that have changed trade shows over the last 10 years.

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Topics: trade show trends, trade show technology, trade show tips, video in exhibit panels, led tiles, led video walls, av rentals for trade show events

10 Common Event Planning Ethics & Etiquette Violations

Posted on Tue, Jul 30, 2019

If you’ve ever scoped out a Code of Ethics for professional event planners, you already know that there are a lot of issues worth keeping in mind no matter how much experience you have. But what you might not know is exactly what kind of gray area scenarios you can find yourself or your staff dealing with over time.  Here are the main ethical issues in event management you can expect to face at some point in your career – along with what to do if/when they happen! 

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Topics: Trade Show Marketing Tips, trade show management, trade show booth maketing, trade show motivation, trade show effectiveness, trade show fun

Should Your Brand Use Controversial Advertising

Posted on Thu, Jul 25, 2019

Two weeks ago, people were tweeting pictures of razors submerged at the bottom of their toilet bowls. No, this wasn’t a wacky teen challenge to make your dad late for work. It was a protest against Gillette’s latest advertisement -- one that confronts toxic masculinity.  Brands that craft controversial advertisements like Gillette’s, however, expect this type of response, at least from some people. Taking any kind of stance on sensitive social issues tends to lead to disagreement. But advocating for the causes you truly believe in usually has more pros than cons.  Check out these examples!

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Topics: Trade Show Marketing Tips, face-to-face marketing, marketing at trade shows, marketing messages, creative trade show marketing, branding

5 Ways to Make Your Exhibit Stand Out from the Crowd

Posted on Tue, Jul 23, 2019

In an exhibit hall full of brands all vying for the attention of the right buyers, it can be hard for many exhibitors stand out from the pack, especially at large shows where it’s easy to get swallowed in a sea of booths and sensory overload. That’s why staying abreast of the latest exhibit trends that best support your marketing strategy can go a long way in helping you get your fair share of attention on the expo floor.  We consulted a few bright minds in the world of trade show exhibit design to get their ideas about the newest, out-of-box design trends worth implementing in your next expo booth.

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Topics: trade show graphics, trade show trends, custom exhibits, custom display designs, trade show design, trade show exhibits, exhibit designs

New Chicago Visitors Guide is Out + Upcoming Events

Posted on Thu, Jul 18, 2019

If you are planning to attend or exhibit at a trade show event in Chicago you need to figure out what to do when you are not in a trade show booth.  So start planning your trip to Chicago with this must-have guide that covers the city's best attractions and sightseeing. From event calendars and itineraries to restaurant spotlights and shopping tips, you'll find it all here. Plus, discover Chicago's great hotels and decide where to rest your head during your trip to the city.

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Topics: exhibits in chicago, chicago exhibit setup services, chicago rental furniture, rental booth in chicacgo, chicago exhibit house, chicago exhibit displays, chicago trade show floor, chicago trade show events

Trade Show Booth - Material Handling FAQs

Posted on Tue, Jul 16, 2019

All due respect to Benjamin Franklin, but I believe there are three certainties in this world: death, taxes, and material-handling (aka drayage) fees. And like the former two, the latter is a complicated topic that is difficult to fully grasp. Here, then, are answers to the most frequently asked questions related to drayage that I receive from clients and newbie exhibitors. Before we go further, let me say that while the fundamentals of material handling are essentially the same across the industry, each event and venue may have unique practices and regulations. Therefore, I always recommend giving each show's exhibitor-services manual a careful read.

What are drayage fees used for?
Drayage is charged by the general service contractor (GSC) and covers the one-way cost of moving an exhibitor's freight off of its carrier's vehicle and to the booth space. I describe it as a one-way fee because technically it is only charged for inbound freight. Material-handling charges are used by the GSC to cover the cost of operating the advance warehouse and the venue's marshaling yard, the wages of the forklift operators and other laborers, the expense of owning and maintaining the forklifts themselves, and other show expenditures.

How is drayage calculated?
Material handling is billed by hundredweight, or CWT. (The letter C comes from the Latin word centem, which means "hundred.") What that basically means is that drayage is calculated by weighing each piece of freight and rounding that number up to the next 100 pounds. So 212 pounds is equal to 3 CWT, 489 pounds is equal to 5 CWT, etc. Unless an item is especially oversized, freight dimensions are usually not a factor when calculating drayage.

How your freight is packed will determine which CWT rate you are charged. Crated freight has the least expensive CWT because it is the easiest to store and move. Palleted freight is generally more expensive than crated, since it requires more care during unloading and transport. And then there are "special handling" items, which include anything needing additional time, equipment, or labor to move, e.g., an oversized piece of exhibitry, a tech-laden display, etc. Consequently, this freight is charged the highest rate per CWT. For example, at a recent foodservice expo, the rate for crated freight was $104.50 per CWT, while special-handling freight was charged $176.75 per CWT. Read More

Topics: chicago trade show services, Trade Show Marketing Tips, trade show services, trade show costs, trade show services in chicago, material handling

24 Hours Isn't Enough? Here are 10 Ways to Find More Time in Your Day

Posted on Thu, Jul 11, 2019

Sometimes it seems like there is never enough time in the day to accomplish your goals. Here are a few tips that help me to squeeze just a little bit more time out of each day. There was a time not that long ago where it seemed like I worked nonstop but still felt like I hadn't accomplished anything. Even worse, I would look at the clock and exclaim, "Where did the day go?" I wished that there was a genie that could magically give me an extra hour or two.  Unless you're Aladdin, no genie will grant such a wish. Instead, you have to buckle down and discover clever ways to find more time in your day. Though it may sound impossible, you can find that time if you use these 10 tactics.

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Topics: managing your trade show, trade show calendar, trade show management, trade show motivation

10 Awful Trade Show Activities To Avoid

Posted on Tue, Jul 09, 2019

Doing trade shows right requires that you make hundreds of correct decisions and actions over the several months before, during, and after your event. It means choosing trade show activities that will boost your presence and advance your goals.It also means avoiding certain trade show activities that will ruin all your hard work. These activities are common pitfalls that too many previous exhibitors have fallen into.  Do too many of them, and you will waste your marketing investment.  Here are 10 trade show activities to avoid:

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Topics: Trade Show Promotional, selling in your trade show booth, trade show booth maketing, marketing effectively at trade shows, trade show fun, trade show games

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