Social media is nothing new. Many popular sites have been around for a decade or so by now. Yet few exhibitors are using these tools to their advantage. One of the best aspects of social media tools is that they open up the lines of communication far beyond your own individual circle of influence. By using the various tools, you can reach not only your clients and prospects, but also industry thought leaders and members of the media. After all, one of the top reasons attendees come to shows is to discover new ideas or solutions – give them a reason why they should come see you! Here are a few tips to help get your social media strategy in place.Read More
Trade Show Display Marketing Tips and Advice
Modular exhibits are best suited for companies that participate in multiple shows where exhibit space requirements differ – such as moving from 10x20 booth at one show, to a 10x10 or 20x20 exhibit at the next. By using the same graphics and exhibit components in multiple configurations, you can save substantially on your trade show marketing budget. We would be pleased to talk over your options for modular displays, based on your show schedule. Modular exhibits can also be lightweight and made from a variety of materials including fabric and panels. You choose your design based on your reconfiguration needs!Read More
You are starting the marketing planning process for 2017. Your company is doing well but targets 5% growth in sales for the coming year, in light of a new product that will launch at the end of this year. So you sit down and map out all the trade show events where you will exhibit, sorting them by national and regional shows along with your target audience for each. You prepare this spreadsheet so that when your boss asks what you need to be effective in driving sales for your company in 2017, you can easily share your roadmap to success via trade shows.
But what if he or she comes back with a challenge like, "That is an awesome plan, but we need to trim it down a bit." Now what do you do? Optimizing your trade show budget can be a tricky thing, especially with costs going up every year. Here are some ideas to help you maximize your efforts.Read More
Salespeople are constantly on the go, whether they're meeting with clients, flying out to give a presentation, working in a trade show booth, or running to a team training. With this in mind, mobile access to sales systems aren't just a nice to have -- they're a necessity. But besides company software, salespeople can also download productivity, educational, travel, and other just plain useful apps to optimize their time on the road. Here are 28 of our favorites.Read More
We have all been to trade shows and have seen row after row of tables with draped cloth and boring backdrops. In this environment, what stands out? What is unique and catches your attention? Generally speaking, the answer is nothing. Welcome to the problem. If you’re not interesting, people will not be interested. Creating a remarkable trade show booth is simple, as long as you’re willing to invest the time, money, and a little creative juice in the event. Use these 6 ideas to give you the boost you need to make your next event a remarkable one.Read More
Not every lead is a good fit for a product or service -- no matter how strongly a salesperson believes they are (or wants them to be). Buyers don't buy just because they have a serious need, a looming deadline, or money to burn. They buy because of a combination of all of these factors, and more. During the qualification call, salespeople can't simply focus on establishing a fit on one of these criteria. They have to establish a fit on all the relevant factors. While the specific sales qualification questions a rep asks will depend on the product or service they sell, here are 18 solid conversation starters that can help you recognize who's a successful customer in the making, and who's barking up the wrong tree.Read More
Anybody who's ever coordinated a trade show exhibit knows it's a lot like herding cats. In a blizzard. On a frozen lake. There are all those moving parts that are constantly changing, and it requires both technical and interpersonal skills to get everything to come together successfully on the show floor. Sound impossible? It’s not, really. You may just need to develop some skills that you have overlooked. Here are five ideas where you could start:Read More
Marketing is a term that is often confused with advertising, promotions, publicity, branding, and selling. In fact, marketing can be all of those activities and more that are aimed at helping a business grow. The basic idea of marketing is to create awareness and interest in a company’s products or services. The modern consumer is time-stricken but savvy, with the means to acquire information easily at the touch of computer button or at a trade show event – in your booth.Read More
Forget early morning yoga. Though it’s a popular event at trade shows and conferences, it tends to in most cases to only attract a few die-hard enthusiasts, says Dr. Kim, president and CEO of X bytes, a byte-size wellness company. A much better solution would be to focus on combatting mid-morning and mid-afternoon sitting fatigue with a fitness break. Going a step further? How about turning your networking meeting into a cycling class? Incorporating wellness has become a popular move for trade shows and conferences, but making it fun and enticing remains a challenge. Though most people would subscribe to fitness as an important value, many would assign it to their future self.Read More
Emotions are a powerful thing. Prospects make decisions based on potential ROI, ease of implementation, and likelihood that a product will help them achieve their work goals. But emotion is the undercurrent of these decisions. Fear (that they will fail), hope (that business pain can be fixed), and frustration (that things aren't great right now) -- these emotions are just as important to a purchasing decision as facts and figures. Make no mistake -- logic matters in buying decisions. But there are a few conversational tricks you can use to appeal to your prospect’s emotions and their intellect. For example, use short, basic language instead of complicated phrases. “There’s more” is more effective than “additionally,” while “better” trumps “superior,” according to the graphic.