It is a wrap for the 2019 NRA show - and it was a good one! The National Restaurant Association Show is the place to explore everything that’s happening in the industry—from equipment and supplies to food & beverage to technology, it’s all here. Learn, experience, network, sample, and test all the latest things. It was their 100TH anniversary - and as you walked into the venue they were serving up cake for all attendees. But the best part was the FOOD our exhibitors were handing out and we got to taste them all! Take a look at our video of all the awesome trade show booths.Read More
Trade Show Display Marketing Tips and Advice
ProMat is the material handling and logistics industry’s premier global event. It’s where 45,000 manufacturing and supply chain buyers from 115 countries come to see what’s new, what’s next and what’s wow. It’s where $50 billion of purchasing power comes to learn, engage and see the best equipment and IT solutions the industry has to offer. Imagine having the opportunity to engage this exclusive audience of decision‑makers when they are ready to buy and have purchasing plans in hand. This is the wow that only ProMat can deliver. This is your chance to show attendees what will take their operations to the next level of productivity and efficiency. But, you can only wow them if you exhibit - check out our designs!
Ever wanted to put a dry erase board in your trade show booth? Well now you can with advancements in dry erase technology. Our Dry Erase HC is a 2 mil premium laminate that allows for any printed substrate to be turned into custom dry erase boards. Dry Erase HC can be written on without ghosting or staining from ink. Made with anti-graffiti properties, Dry Erase HC allows for easy removal of permanent marker with rubbing alcohol. With its exceptional durability, the dry erase hard coat will stand up to years of heavy use.Read More
Event marketing is planning, organizing, and executing an event for the purpose of promoting a brand, product, or service. Events can take place in-person or online, and companies can either host an event, attend as an exhibitor, or participate as a sponsor. In 2019, businesses will utilize event strategies more than ever before as human experiences will be how companies choose to differentiate themselves, especially those that can’t do so through technologies. The key to any great event strategy is very simple — identify the memory you want attendees to walk away with and work backward."
An effective trade booth design is one that represents a design that is able to deliver incorporated communication during the trade event. Exhibiting is a big investment when it comes to money and time. So, if you are planning on doing it, you should do it right. This means that you should think about every aspect, from what the exhibition stand will look like, to how to set it up, and even how to sell to customers when they are at your booth. Here, you can see how to set up and sell on your booth, as well as the ways to make sure that you stand will be the one that people remember the most.Read More
If you love Game of Thrones, you’ve got plenty of company these days. And even if you’re not a fan, you can’t escape the buzz. People talk about it all day Monday—and all week long. They reminisce about that one episode three years ago, and debate what’s going to happen next. Funny ... that’s true about GameBuzz, too!Read More
Trade shows present an excellent opportunity for companies of all sizes to showcase new products, gather feedback from current customers and move prospects down the sales funnel. Events are an extremely valuable investment for marketing teams, as 92 percent of trade show attendees expect to learn about new products and services in their industry at each show. So valuable, that according to the Center for Exhibition Industry Research's 2017 How the Exhibit Dollar is Spent Report, exhibitor spending in the U.S. stood at a hefty $25 billion in 2017.Read More
Managing your trade show exhibit can be time-consuming. It includes making sure the right booth properties arrive on time and show ready. What's more, good trade show exhibit management requires extensive attention to detail and balancing multiple deadlines and stakeholders. If you are worried that details might fall through the cracks, we provide a on-line management cloud-based project & inventory management system, providing our exhibit management clients with 24/7 portal access to exhibit & show material inventory, event details & show service orders. Recently we have received several RFP requests for storage, inventory management, and show services. So I am republishing our Online Management System tour and tutorial. Take a look!
Paying for a booth space at your next associations trade show event is easy. You look at the map and you figure out how much of your marketing budget needs to be applied to this tactic - a 10x20 space or a 20x20 island space seems to give you the best return on your investment. After that the real fun starts! Planning your booth design, the graphics and messaging, and who will help generate the leads in that event. Here are some simple yet strategic trade show marketing tips that you can use for your next event!Read More