Trade Show Display Marketing Tips and Advice

The Hard Truth About Your Customers

Posted on Thu, Dec 13, 2018

Picture this: You just convinced your boss to approve the budget for ten new standing desks for your office -- the ones with electronic buttons so you can adjust the height.  The desks arrive quickly, the setup is easy, and although they all go up, one of them doesn't come down. You can't figure it out on your own, so the easiest way to get this fixed is to jump on a phone call.

You follow the prompts on the automated menu and wait patiently on hold for an answer, only to have to spell out your last name and phone number over and over again while the customer support team keeps putting you on hold and passing you between employees who can't solve your problem.  After the better part of an hour has elapsed, you hang up -- with the desk now functioning properly, but you're feeling distinctly frustrated by the experience.

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Topics: trade show customer, trade show customers, effective trade show marketing, trade show follow-up, trade show effectiveness,, trade show consulting

Who wants something FUN at your next trade show event?

Posted on Tue, Dec 11, 2018

Need a unique idea for your exhibit space at your next trade show event?  Step inside the fun this winter with Giant Snowglobe! This major attraction is the first of its kind in the United States and features an exciting winter wonderland photo experience like no other. Explore this giant inflatable snow globe complete with holiday décor elements and a large artificial snow play area. A great photo op for up to 6 guests – just enter, play, pose and take home a great photo souvenir from Giant Snowglobe!

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Topics: trade show effectiveness,, Trade Show Marketing, trade show themes, unique trade show booths, trade show globes, trade show fun

5 Essential Questions to Ask Your AV Team

Posted on Wed, Dec 05, 2018

Contracting audiovisual services is one of those areas of meeting planning that can be a mystery—and a potentially expensive mystery—for veterans and newbies alike.  Planners venturing outside of their comfort zone and into the tech- and labor-intensive realm of the AV supplier can arm themselves with knowledge by asking the following five questions.

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Topics: av rental for events, av rentals, av rentals for trade show events, trade show av, transparent display boxes, modular led tiles, led video walls, video in exhibit panels

5 Strategies for Selling Your Products at Fairs, Trade Shows, & Festivals

Posted on Thu, Nov 29, 2018

In a world where retail eCommerce sales surpassed $2.3 billion this year, touting your products at fairs, trade shows, and festivals might seem like an outdated tactic to grow your business.  However, showcasing your product or service in real life still has high sales potential today. 82% of trade show attendees are directly involved in their teams’ purchasing decisions, so setting up shop at fairs, trade shows, and festivals is one of the best ways to connect with your target accounts’ key decision makers. Trade shows can also help you connect with other players in your industry, market your brand to a large audience, and gather feedback about your products. To help you get the most out of your next trade show, we’ve compiled five effective strategies for selling your products at your booth. And hopefully, they can help you instantly attract your visitors’ attention and convince them to buy on the spot.

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Topics: trade show effectiveness,, motivating at trade show events, marketing effectively at trade shows, trade show display design tips, attracting an audience, tips on how to sell at trade shows

The Secret to Asking Sales Questions Assertively, Not Aggressively

Posted on Tue, Nov 27, 2018

When attempting to determine whether a question is aggressive or assertive, length is your first clue. In general, longer questions feel more aggressive than assertive ones. When the salesperson leads with intent or context, prospects can feel pressured to respond a certain way. Getting right to the point, on the other hand, makes prospects feel like they can answer however they’d like.

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Topics: trade show effectiveness,, motivating at trade show events, tips on how to sell at trade shows, selling in your trade show booth, tradeshow success

Trade Shows Make Changes to Adapt to a Changing World

Posted on Tue, Nov 20, 2018

This article is specific to trade shows in the APPAREL market.  The way we do business in the apparel and textile industries is being altered at lightning speed. With that in mind, the trade shows that serve those industries also are taking major steps to keep up with that changing world. We caught up with trade-show organizers to find out what they are doing to better serve customers.  Here is what they had to say:

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Topics: trade show effectiveness,, motivating at trade show events, trade show motivation, marketing effectively at trade shows, trade show display design tips

6 Types of Sales Pitches Every Salesperson Should Know

Posted on Thu, Nov 15, 2018

The term "sales pitch" might be a little old school, but the concept is not. At its core, a sales pitch is just a way to explain your product or service's value to the buyer. Call it what you will, but educating prospects on an offering's worth is still central to sales.   What has gone out of style are sales pitches that are long, product-focused, and boring. In fact, we have a separate article all about the essential elements of a sales pitch. 

In his book To Sell is Human, Daniel Pink presents six types of modern day sales pitches that act as updates to the classic elevator pitch.  Translate your product or service's value proposition into each of these six formats so you can whip out one or another when appropriate.

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Topics: trade show selling tips, trade show effectiveness,, selling in your trade show booth, selling on the trade show floor

Free Design Concepts for Exhibitors at the HIMSS 2019 Conference in Orlando

Posted on Tue, Nov 13, 2018

Chicago – The Tradeshow Network Marketing Group announced that it will provide complimentary design renderings for trade show exhibits to qualified businesses and organizations looking to upgrade their 20 x 20+  trade show display. Each custom exhibit design is geared to the client’s specific needs, including their objectives for trade show marketing, brand image, budget, and booth space and location.

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Topics: custom booth designs, Custom Trade Show Exhibits, 20x20 rental exhibits, 20x20 custom trade show display, creative trade show exhibit designs, himss show orlando, florida, himss show 2019

Webcast Today: TSNN Create Memorable Event Experiences

Posted on Thu, Nov 08, 2018

Whether you’re a new event or an event with a 50-year (or longer!) legacy, you must break out of the standard education session/networking event/trade show floor model to create an experience to remember to compete in today’s market. Fortunately, event planners have more resources than ever to accomplish this challenge.
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Topics: trade show exhibit design tips, booth experience, Trade Show Experience, face-to-face marketing, trade show motivation, motivating at trade show events

The Ultimate Guide to the Best (Free!) Stock Photo Sites

Posted on Thu, Nov 08, 2018

It’s often said that a picture paints a thousand words. If that is the case, then any images you choose to reflect your brand have to be superb. Imagine putting all of your hard work into building a strong brand and a user-friendly app, only for it all to be undone when you use the wrong imagery to market it. Thanks to platforms like Instagram and Pinterest, we’ve become a highly visual society. The right imagery will showcase your business, but any grainy and cheesy images will put people off your brand.

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Topics: trade show graphics, graphic design, tradeshow graphics, graphics for a booth, graphics for an exhibit, digital graphics

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