Trade Show Display Marketing Tips and Advice

HOW TO BOOK A MEETING WITH ANYONE IN 3 SIMPLE STEPS

Posted on Thu, Sep 22, 2016

In order to sell someone, you first have to get them to take a meeting with you. And as salespeople know, this is far easier said than done.  Reps make countless calls each day, hoping and praying that one of their prospects will pick up the phone. Finally, someone does -- and what do they say? "I'm too busy for this.", "Can you just send some information?", "Is this a sales call?" *Click.* You probably didn't even get the chance to pull out your attention-grabbing statistic or perfectly phrased value proposition before the call ended. Back to square one.

Read More

Topics: trade show plan, Trade Show Marketing, trade show tips

What Would Shakespeare Say to Exhibitors?

Posted on Tue, Sep 20, 2016

Even though he lived 400 years ago, it turns out the Bard of Avon has quite a bit of good advice for exhibit marketers. Earlier this summer, I had the opportunity to see an original copy of Shakespeare’s First Folio, on loan to my local library as part of a nationwide tour, and it got me started thinking … Now even though I was an English major, I haven’t read all of his plays so I don’t know them word-for-word. But one part of the exhibit that really stood out to me was a display of many lines from his work that are now part of our everyday language. It turns out that he penned some universal truths that still apply today … even when it comes to exhibiting.

Read More

Topics: trade show plan, Trade Show Marketing, trade show tips, trade show messaging

Free Design Concepts for Exhibitors at the CES '17 Show

Posted on Thu, Sep 15, 2016

Chicago – The Tradeshow Network Marketing Group announced that it will provide complimentary design renderings for trade show booths to qualified businesses and organizations participating in the upcoming CES show.  Each custom exhibit design is geared to the client’s specific needs, including their objectives for trade show marketing, brand image, budget, and booth space and location with the focus on 20x20 exhibits and larger.

Read More

Topics: Trade show booth designs, custom booth designs, trade show display design, custom 10x20 displays, 10x20 trade show display, Custom Trade Show Exhibits, 20x20 rental exhibits, 20x20 custom trade show display, creative trade show exhibit designs

Rental furniture for trade show events

Posted on Tue, Sep 13, 2016

Make today's trade shows, events, and meetings more productive by creating interactive environments with Functional Rental Furnishings. Effective meetings and conferences facilitate learning, engagement, and networking. No matter the occasion, our rental furniture delivers style and service to help you create a "wow" experience that will impress your clients.

Read More

Topics: custom booth designs, CHICAGO RENTAL BOOTHS, rental furniture, chicago rental furniture, furniture for rent

Free booth renderings for CSE Trade Show exhibitors

Posted on Mon, Sep 12, 2016

September 8, 2016, Chicago – The Tradeshow Network Marketing Group announced that it will provide complimentary design renderings for trade show booths to qualified businesses and organizations participating in the upcoming CSE  show being held in Las Vegas in January 2017.  Each custom exhibit design is geared to the client’s specific needs, including their objectives for trade show marketing, brand image, budget, and booth space and location with the focus on 20x20 exhibits and larger.

Read More

Topics: 20x20 rental exhibits, 20x20 custom trade show display, cse rental exhibits, cse rental booths

CES - WHOA!  And we have the rental Exhibits Just for it!

Posted on Thu, Sep 08, 2016

CES Unveiled Las Vegas is the official media event of CES, welcoming press and industry analysts from more 150 countries and taking place two days before the start of CES.  Whether you’re an innovative startup or an established global brand, this event is your chance to get ahead of the game, stand out from the show buzz and break your news early to journalists there specifically to tout the best that CES has to offer.  This annual press event draws 2,000 influential media from around the world and will feature the CES 2017 Best of Innovation Awards Honorees and tabletop displays from over 100 local and global tech companies.  Take a look at how CES has put the WHOA in their show!

Read More

Topics: island rental booths, 20x20 rental exhibits, custom rental booths,, rental island exhibits,, 2020 rental booth, furniture for rent

Weighing your Options with Trade Show Rental Displays

Posted on Thu, Sep 01, 2016

Whenever you get a lull in your trade show schedule, it’s a good time to evaluate whether your current display is up to the challenge of your upcoming show calendar. Often, summer is a slower time for exhibitors, with fewer conferences to attend, which is perfect for taking stock of your current exhibit properties and making long-term plans. For the trade show manager, investing in a new display may be one of the biggest decisions ahead. Fortunately, you’ll find options to suit your needs and your budget. Perhaps the most important decision is whether to rent an exhibit, refurbish an existing exhibit or buy a new custom display.  

Read More

Topics: custom exhibits, custom display designs, custom booths, custom rental booths,, 20x20 custom trade show display

7 of the Coolest Experiential Marketing Campaigns We've Ever Seen

Posted on Tue, Aug 30, 2016

Work events are really hit or miss. Let’s be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of a stuffy networking happy hour? That’s why I was not only relieved, but also surprised and delighted, when I attended a holiday party that featured a live, interactive version of an arcade game. An entire room had been curated to look like a video game setting, and people were dressed up as characters from it. There was a giant, real-life scoreboard, boppy electronic music, and best of all, there was no tedious small talk.

Read More

Topics: Trade Show Marketing, face-to-face marketing, marketing at events, marketing at trade show events

The Power of Trade Shows

Posted on Thu, Aug 25, 2016

For businesses, there’s a lot of benefits to exhibiting at trade shows. Trade shows offer businesses the chance to gain both visibility and credibility, and provides a powerful platform for meeting potential customers. Businesses that exhibit at trade shows are able to secure a lot more high quality leads, yet many businesses aren’t taking full advantage. With over 4 years of sustained industry growth, it’s no surprise that trade shows are a powerful way for companies to attract new business and expose their brands. There are now over 310 trade show and exhibition centers in the United States and that number has been increasing every year since 2004.  4 in 5 attendees at a trade show, are able to make a buying decision for their company and 46% of attendees are executive or upper management. In this trade show infographic, we highlight the impact of trade shows and how you can go about capturing your attendees’ attention.

Read More

Master the Chatter: 8 Tips to Get Your Event Trending on Twitter

Posted on Tue, Aug 23, 2016

It's every event marketer's dream: Pulling up your phone during your event and quickly peeking at Twitter, only to discover that your event's hashtag is trending. After all of your hard work putting the event together, seeing people engaging in conversation online (lots of conversation online) is a huge validation.  But that seems like an incredible feat to accomplish when you've got so many other moving pieces in the event planning process. So how do you prepare for your event so you have a better chance of trending on Twitter?

To help you make the most of the chatter on Twitter, we put together the following tips. Check ‘em out to see how you can join the conversation and get your event trending.

Read More

Topics: twitter, tweeting for trade shows, trade show tweeting, tradeshow tweets