Trade Show Display Marketing Tips and Advice

Taking Digital Content to the Trade Show

Posted on Thu, Mar 23, 2017

Recently a client of mine was attending a trade show for a selected group who could use his services. It was not an audience that was his “bread and butter” but a crowd that could help him seriously expand certain areas of his business. As usual, he packed up his trade show display, business cards and brochure.  But this year, he took something else along.

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Topics: face-to-face marketing, tradeshow marketing, marketing at trade shows, trade show tips, marketing at trade show events, trade show markeitng, creative trade show marketing

Trade show displays at EXHIBITORLIVE 2017

Posted on Tue, Mar 21, 2017

EXHIBITOR magazine, the award-winning publisher of Best Practices in Trade Shows and Corporate Events, announced today that forty-four certified new products will make their U.S. trade show debut at the upcoming EXHIBITORLIVE Conference and Exhibition, March 12-16, at the Mandalay Bay Convention Center, Las Vegas. "Discovering what's new and innovative is the number one reason cited among trade show attendees for deciding to come to a trade show and visit an exhibit hall," says Randy Acker, president and COO of Exhibitor Media Group. "The New Product Showcase allows our attendees to conveniently see what new products and services are debuting in the trade show and event world."  Check out the things that we saw in the show with our video:

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15 Creative Lead Generation Ideas to Try

Posted on Tue, Mar 14, 2017

The whole lead generation process is tough -- especially when you only rely on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing because, let's face it -- most of those people don't really want to talk to you. What if you could still reach your lead generation goals using methods that actually add value for your prospects?

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Ways to Keep Your Trade Show Leads from Slipping Away

Posted on Tue, Mar 07, 2017

There’s a long-standing statistic shared in the trade show world that 80 percent of leads are never followed up. While some may doubt the accuracy of that number, I must say it seems pretty on-track with what I’ve experienced as an attendee.  And even though I understand how this happens — leads tend to get lost in the post-show shuffle — I really can’t imagine why it’s allowed to happen when there are so many things that can be done to prevent it.

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Topics: trade show leads, tradeshow marketing, trade show benefits, tradeshow leads

6 Ways to Respond When Your Prospect Asks for a Discount

Posted on Tue, Feb 28, 2017

A discount can help accelerate a slow-moving deal, create goodwill, and give you leverage for requesting concessions. But you’ll only reap these benefits by discounting strategically -- not whenever your prospect asks for one.

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Topics: trade show plan, Trade Show Marketing Tips, trade show tips, trade show selling

How Marijuana Is Transforming the Event Industry

Posted on Thu, Feb 23, 2017

Four states legalized recreational use of marijuana in November—California, Massachusetts, Maine, and Nevada—bringing the total number to eight plus Washington, D.C. As these laws go into effect, and attitudes toward the drug begin to soften, expect to see everything from cannabis-infused food and beverages to rolled marijuana cigarettes at events such as festivals, weddings, and more.

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Topics: Trade Show Marketing, marketing messages, creative trade show marketing, exhibit marketing,

Exhibit Gets Standout Award at World of Concrete

Posted on Tue, Feb 21, 2017

Jackie James, Director, World of Concrete | Global Exhibitions, congratulated RR USA, Inc. for an exhibit that was designed and built by The Tradeshow Network Marketing Group based in Chicago, Illinois.  This booth was selected as one of 41 Standout Exhibit Ideas selected by the E3 Exhibiting Effectiveness Evaluation Team at the World of Concrete 2017 Show which was held in Las Vegas.  This team felt that the booth designed by The Tradeshow Network Marketing Group was "eye-catching colorful back wall used large line drawings and good lighting to quickly let attendees know what they sell".

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Topics: custom 10x20 displays, 10x20 trade show display, 10x20 trade show rental booths, 10x20 rental booths in chicago

Optimizing the life cycle of trade show customers

Posted on Tue, Feb 14, 2017

Traditionally, the “marketing funnel” has been a guide for marketers to move their prospects along a continuum from awareness to consideration to preference to purchase and finally to brand loyalty. According to Forrester Research, the funnel is obsolete and the Customer Life Cycle that applies to today’s consumer is more like a circle of “continuous optimization,” which flows back and forth from discovering to exploring to buying to engaging with a brand.

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Topics: trade show plan, Trade Show Marketing, trade show tips, tradeshow tips, tradeshow plan, trade show booth maketing, trade show customer

Always Be Closing Is Dead: How to Always Be Helping in 2017

Posted on Tue, Feb 07, 2017

One of Hollywood’s most famous depictions of the sales world is found in Glengarry Glen Ross. Alec Baldwin’s character, Blake, is the epitome of the high-powered, low-empathy, money-driven salesperson, and gets what he wants through fear, intimidation, and profanity-laced speeches. After threatening and terrorizing a group of salesmen (no women allowed in this boiler room), Blake gets to his point -- salespeople should "ABC": Always Be Closing. According to Blake, regardless of the individual prospect and their needs, the rep's ultimate task is to bring money in the door.

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Topics: Trade Show Marketing, selling at trade shows, tradeshow tips, tradeshow planning, trade show selling

Scale Your Rental Booth to Fit Your Opportunity

Posted on Tue, Jan 31, 2017

For your most important trade shows, a rental booth can help you make the biggest impact without busting your budget. If you go to one or two shows a year where you use a larger-than-usual exhibit space, incorporating rental booth materials, rather than purchasing a custom exhibit that you will only use once or twice, may be your smartest choice. When considering your trade show budget, you have to take into account all expenses, not just the booth. While you may want to look as big as your competitor and get all your messages across to your market, your budget will likely be a limiting factor.

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Topics: island rental booths, CHICAGO RENTAL BOOTHS, rental trade show displays, rental booth, 2020 rental booth, booth rentals, creative rental booth