Trade Show Display Marketing Tips and Advice

How to Make the Perfect Follow-Up Sales Call in 2018

Posted on Tue, Oct 16, 2018

If you’re in sales, you’ve likely seen the 2011 “Lead Response Management Study.” It analyzed three year’s worth of data,100,000 call attempts, six companies, and 15,000 leads and synthesized findings to bring salespeople scientific answers to age-old questions like “What are the best days to call my prospects?” and “What time should I contact my leads?

This kind of research is invaluable to reps. It helps them plan their weeks, maximize the impact of each call they make, and become more efficient, successful salespeople.  But have salespeople begun to rely too much on these numbers?

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Topics: trade show effectiveness,, creative messaging, trade show sales strategy, trade show sales, marketing messages, selling at medical events

The Tradeshow Network Marketing Group Offers New High-Tech AV Rental Solutions

Posted on Fri, Oct 12, 2018

Chicago – The Tradeshow Network Marketing Group now offers affordable rentals of the latest digital signage and video walls for trade show exhibits, corporate events and meetings nationwide. The TTNMG staff custom designs the video technology to work for the event, the space and the venue.

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Topics: led tiles, led video walls, av rentals for trade show events, av rental for events, bmatrix panels, modular led tiles, touch screens, kiosk, transparent display boxes

26 Psychological Biases to Help You Sell Better and Faster

Posted on Thu, Oct 11, 2018

For all the powerful processing work the human mind can do, it's still prone to making bizarre assumptions and jumping to illogical conclusions. Unfortunately, we don't usually recognize these patterns as strange. Since they're unconscious, they seem normal. Like it or not, these biases are part of us, so those in the business of persuasion can benefit from learning how to spot and play to them.

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Topics: trade show effectiveness,, keeping customers, motivating at trade show events, marketing effectively at trade shows, effective trade show marketing, attracting an audience, trade show booth selling

My Wacky To-Do List System That Has Helped 1,000+ People

Posted on Tue, Oct 09, 2018

For all my trade show marketing mangers trying to get ready for the 2019 Trade Show Exhibit Season - here is some help!  Warning: This post will only appeal to productivity nerds and people who are super busy.   And I’m talking the trying-to-juggle-127-different-tasks-at-once type of busy. Because a few years ago, that was me.  I tried every possible to-do list method to keep my brain from exploding ... but I’m so scatterbrained that NOTHING worked. So I kept experimenting with other people's methods until I said screw it, and created my own system.

Progressively, this led to a to-do list system that has helped thousands of people.  And no -- that's not an exaggeration.

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Topics: trade show effectiveness,, trade show follow-up, trade show motivation, effective trade show marketing, planning for your trade show event, trade show sales strategy

6 Reasons You’re Not Successful at Trade Show

Posted on Thu, Oct 04, 2018

It’s a hard truth: most exhibitors aren’t as successful as they could be.  Do they realize they’re setting themselves up to fail? Probably not.  The irony is that almost every single exhibitor could easily improve their results by ditching one or more of the following bad habits and strategies. Hopefully you don’t see yourself in these examples, but in case you do … now is the time to make a lasting change!

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Topics: trade show effectiveness,, trade show display search, tradeshow selling, Custom Trade Show Exhibits, trade show rental displays

How 3 Salespeople Closed $83,000 of Business at Industry Events

Posted on Tue, Oct 02, 2018

Major industry events are all about entertainment, motivation, and connection, right?  Well, sure.  But they’re also great opportunities for salespeople to build relationships and generate revenue.  So how did “I closed $50,000 of business at an industry event.”  Even at a trade show event while in your booth you can use these tactics to help close a deal!

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Topics: trade show selling tips, trade show selling, selling at medical events, trade show booth selling, pharmaceutical trade show selling, selling in your exhibit space

How to Create a Marketing Plan With These Free Templates

Posted on Thu, Sep 27, 2018

Do you take a good, hard look at your team's marketing strategy every year?  You should. An annual marketing plan helps you set your marketing on the right course to make your company's business goals a reality. Think of it as a high-level plan that guides the direction of your team's campaigns, goals, and growth.  This even applies to your trade show marketing program.  Without one, things can get messy -- and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

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Topics: trade show sales strategy, tradeshow strategy, face to face strategy, marketing strategy, Trade Show Strategy

6 Examples of Good Customer Service (and What You Can Learn From Them)

Posted on Tue, Sep 25, 2018

One bad customer service experience can swear you off a product or service forever.  But one exceptional experience, on the other hand, can turn you into a lifelong and loyal brand advocate.  More than half of U.S. consumers express loyalty by recommending brands to family and friends, and almost half of those consumers stay loyal to those recommended brands. And brand loyalty is important -- because almost half of consumers spend more with brands they're loyal to.

So, how can brands actually earn the loyalty of customers? How can customer service professionals consistently delight and empower customers so they not only keep coming back, but they refer family and friends to become customers, too?

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Topics: trade show services in chicago, trade show services, chicago trade show services

Tabletop Digital Signage in Your Trade Show EXHIBIT!

Posted on Thu, Sep 20, 2018

When exhibiting, any successful trade show booth captures the attention of the attendee so the exhibitor can educate them about their product, service, or business.  Many trade show booths use pop up displays, retractable banner stands and backdrops for their booth.  A new product that has recently been introduced for trade show booths is a 22” or 32" table top digital kiosk.  Fascinating trade show attendees has never been easier than with this new light weight, portable display.

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Topics: digital graphics, digital signage,, av rentals, trade show av, video in exhibit panels, video walls

The Best Sales Pitch Isn’t a Pitch at All

Posted on Tue, Sep 18, 2018

Despite its increasing irrelevance, the tired, old sales pitch still enjoys a large following. Unfortunately, that washed-up elevator pitch generally focuses solely on the seller -- the company, its capabilities, and its accomplishments -- and rarely highlights the prospect’s needs.

It’s natural for a sales rep to tout their company and its accolades. From their perspective, what their company sells is everything, and their job revolves around trumpeting its value. Ultimately, however, prospective customers aren’t immediately interested in you, your product, or its features. They want to know how you can help them. That’s why you should pitch your … pitch … and tell a story instead.

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Topics: trade show follow-up, trade show marketing at pharmaceutical shows, trade show display search, effective trade show marketing, 2018 trade show plans

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