Primitive humans told stories by the roar of fire pits, bringing together people and communities. Businesses can use technology to achieve the same on a global scale. The exact origin of speech is unclear. What we do know is that somewhere between 2 million and 50,000 years ago, early humans uttered their first words into the primordial gloom. We haven’t shut up since. Mass globalization and the technology accelerating it have breathed new relevance into storytelling, enabling us to build bridges and form business relationships with customers and suppliers around the world. Business storytelling of this kind is neither new nor revolutionary. However, much of the current rhetoric surrounding brand storytelling focuses either on the applications of storytelling in business, the science behind it, or the practical aspect of incorporating a narrative into content.Read More
Trade Show Display Marketing Tips and Advice
Do you take a good, hard look at your team's marketing strategy every year? You should. An annual marketing plan helps you set your marketing on the right course to make your company's business goals a reality. Think of it as a high-level plan that guides the direction of your team's campaigns, goals, and growth. This even applies to your trade show marketing program. Without one, things can get messy -- and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.Read More
So you've done the preliminary research on a prospect and it looks like you could really help their company. Next step? Get them on the phone.Read More
Planning out your trade show strategy for 2017 can be a huge task. You are driven by trying to drum up business for your sales team to close but they don't like going to trade show events and working the trade show display but they want the leads. How can salespeople and marketers get back on the same page? The answer lies in having crucial conversations around Sales' pain points and identifying content that can address these needs.Read More
Why does strategic planning seem to be last on the to-do list for trade shows? Of course, planning for all the details involved in an exhibit is a given. But it is all too easy to fall into the trap of showing up at an event, hoping for the best. Based on sheer number of attendees, you will probably get a few leads. However, going to a show without strategic objectives in mind is not the best use of your marketing dollars and sales staff.Read More
Who says trade show exhibits have to be all stuffy and corporate-like? Chances are unless you’re focused on a life-or-death topic, you can find room to lighten up a bit and let some personality show through.I’ve seen many examples of this, from exhibitors who created costumed mascots for their brand (and no, I’m not talking just about household-name mascots) to video games inspired by a product or brand. Attendees who experience this type of booth attraction will feel a tie to that brand and will definitely remember visiting the booth.Read More
2013 should be an exciting year and we are ready to embrace it! Among the major trade show trends for 2013 are the creative use of modular exhibits, especially for 10x20 and 20x20 foot displays, and creating spaces that allow attendees to interact with technology for a more engaging experience. Exhibitors are shifting away from the traditional customized exhibit to modular designs that can be used for many years and reconfigured for multiple shows, all with the capability to reflect updated branding. As budgets have decreased, many exhibitors are trying to do more with less with their exhibit properties and to conserve their marketing resources wherever they can.
What methods (s) do you use or plan to use to collect and follow up on leads from trade shows?Here is a chart from the
Topics: trade show leads, trade show leads, Trade Show Ideas, Trade Show Marketing, Trade Show Marketing, Trade Show Marketing Tips, face-to-face marketing, Trade Show Marketing Technology, Trade Show Strategy
I read this article from our local Daily Herald paper and was very intrigued and so I decided to share it with you.
We’ve all been there: the nightmare scenario when the booth isn’t where it’s supposed to be and the show starts tomorrow. Things can go wrong even when you do everything right. After all, show services involve a veritable army of vendors – from the freight company that ships your exhibit to the decorators at the show site.
We’d like to offer some advice from our years of experience – to help you prevent problems before the show and to deal with the inevitable surprises that trade shows bring.