Do you take a good, hard look at your team's marketing strategy every year? You should. An annual marketing plan helps you set your marketing on the right course to make your company's business goals a reality. Think of it as a high-level plan that guides the direction of your team's campaigns, goals, and growth. This even applies to your trade show marketing program. Without one, things can get messy -- and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.Read More
Trade Show Display Marketing Tips and Advice
Should we BUY our trade show display? How much can we afford to spend on it? Should we rent a booth to save money? How will we know if we are successful at a trade show? These questions are debated in the meeting rooms of every company that utilizes trade show exhibiting as part of their overall marketing strategy. And quite often it’s the capital expenditure allowance allocated for the purchase of an exhibit that determines what kind of “branch office environment” a company is able to deploy for their important industry trade shows.
But in tough economic times, many companies are finding that capital expenditure money has been axed by senior management, who are cutting costs and hoarding cash as a defensive play against an uncertain economy. The irony here is that in a down economy, it is even MORE important for companies to “get out there” and be face to face with their customers and prospects. To extend their brands in the best way possible. But what kind of exhibit can you really afford to build?Read More
With the start of the new year, trade show and event planners most likely already have their calendars and plans in place. But it pays to review your show schedule to get strategic about every show. To do so, you will need to plan in light of your overall business and marketing objectives, the experience you offer to visitors, the specific requirements of each event, and how technology can help you create a lasting impression.Read More
Why does strategic planning seem to be last on the to-do list for trade shows? Of course, planning for all the details involved in an exhibit is a given. But it is all too easy to fall into the trap of showing up at an event, hoping for the best. Based on sheer number of attendees, you will probably get a few leads. However, going to a show without strategic objectives in mind is not the best use of your marketing dollars and sales staff.Read More