Trade Show Blog

4 min read

The Essential Guide to Social Media Marketing for Trade Shows

Karin Roberts: Thu, Aug 29, 2024

While face-to-face interactions hold immense value, the true brilliance of social media shines through when combined with live events, particularly...

4 min read

Techniques to Maximize Trade Show Value with Public Relations

Karin Roberts: Tue, Aug 27, 2024

Whether you have a love-hate relationship with them, trade shows, industry events, and conferences play a crucial role in marketing and...

3 min read

A detailed walk through of pre-show marketing techniques for your next trade show event

Karin Roberts: Thu, Jul 18, 2024

Trade shows offer a prime platform for companies to showcase their latest innovations, connect with industry professionals, and elevate their brand...

7 min read

Event advertising: 18 tips and tricks to reach your target audience

Karin Roberts: Tue, Jun 20, 2023

Advertising has long been a strategy to sell products and services to the public, or at the very least, generate interest in them. But running ads...

2 min read

What Type of Companies Should Send Out Press Releases?

Karin Roberts: Thu, Jul 01, 2021

There’s a wide belief that only certain types of companies should send out press releases. Medium-enterprise businesses are entitled to press...

3 min read

Are Press Releases Needed for Trade Show Events?

Karin Roberts: Thu, Feb 13, 2020

2 min read

6 Tips for Trade Show Press Releases

Karin Roberts: Tue, Oct 11, 2016

If your brand has a presence at industry events, you have a story to tell. Trade shows are meccas of newsworthy announcements because they provide...