4 min read
Karin Roberts: Thu, Sep 08, 2022
Attendees today are hungry for captivating events and are open to experiencing them in new ways. They are ready for marketers to elevate the...
2 min read
Karin Roberts: Thu, Dec 02, 2021
Trade shows are back, attracting crowds of attendees and exhibitors. For more than a year, industry insiders have been talking about the light at the...
3 min read
Karin Roberts: Tue, Mar 30, 2021
As the events industry struggles to get back on its feet in 2021, looming Covid-19-related logistical and safety requirements add challenges to the...
4 min read
Karin Roberts: Thu, Oct 08, 2020
Would you attend an industry conference or trade show now? Recently, Hotel Business conducted an online survey, and more than 850 industry...
2 min read
Karin Roberts: Tue, Jan 05, 2016
The outlook for U.S. growth is brightening and trade show marketing programs are growing as well. The good news for all is dramatically reduced oil...
2 min read
Karin Roberts: Tue, Aug 25, 2015
1. Tell a Story- From the time we were little kids we learned through the stories we were told. Nothing has changed. Share with your attendees a...
2 min read
Karin Roberts: Thu, Sep 11, 2014
I recently had a client tell me that his upper management team was thinking about pulling out of trade shows because they were not beneficial. They...
3 min read
Karin Roberts: Mon, May 21, 2012
You are at the hotel and getting ready to go see your trade show booth. The plan has been set for months, but you still worry that things will not...
1 min read
Karin Roberts: Tue, Jan 31, 2012
The Tradeshow Network Marketing Group expects to see corporations continue to invest in trade show exhibits in 2012 while demanding higher impact...