Trade Show Display Marketing Tips and Advice

Your Guide to Colors: Color Theory, The Color Wheel, & How to Choose a Color Scheme

Posted on Tue, Aug 13, 2019

When you're sifting through your News Feed, what tends to catch your attention? More likely than not, it's YouTube videos, pictures, animated GIFs, and other visual content, right? While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do wonders for catching your readers' attention and enhancing your article or report.  I know what you might be thinking: "I don't know how to design awesome visuals. I'm not creative." Consider this your introductory course to color theory. Read on to learn about the terms, tools, and tips you should know to pick the best colors for your designs.

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Topics: graphics for a booth, trade show graphics, graphics for an exhibit, tradeshow graphics, graphic design, trade show themes

5 Ways to Make Your Exhibit Stand Out from the Crowd

Posted on Tue, Jul 23, 2019

In an exhibit hall full of brands all vying for the attention of the right buyers, it can be hard for many exhibitors stand out from the pack, especially at large shows where it’s easy to get swallowed in a sea of booths and sensory overload. That’s why staying abreast of the latest exhibit trends that best support your marketing strategy can go a long way in helping you get your fair share of attention on the expo floor.  We consulted a few bright minds in the world of trade show exhibit design to get their ideas about the newest, out-of-box design trends worth implementing in your next expo booth.

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Topics: trade show graphics, trade show trends, custom exhibits, custom display designs, trade show design, trade show exhibits, exhibit designs

The Ultimate Guide to the Best (Free!) Stock Photo Sites

Posted on Thu, Nov 08, 2018

It’s often said that a picture paints a thousand words. If that is the case, then any images you choose to reflect your brand have to be superb. Imagine putting all of your hard work into building a strong brand and a user-friendly app, only for it all to be undone when you use the wrong imagery to market it. Thanks to platforms like Instagram and Pinterest, we’ve become a highly visual society. The right imagery will showcase your business, but any grainy and cheesy images will put people off your brand.

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Topics: graphics for a booth, trade show graphics, graphics for an exhibit, digital graphics, tradeshow graphics, graphic design

Rocking Stock Photos for your Trade Show and Where to Find Them… for Free!

Posted on Thu, Oct 18, 2018

One of the keys to a great trade show booth is the attention-grabbing element: you need attendees to be drawn to your stand and leave it feeling impressed and pleased, hopefully having created a potential business opportunity. And free stock photos are a great aid in achieving this.

Visual impact is a great way to catch attendees’ eyes, as people are wired to respond a lot more and better to images than to any other communicative element. Photography becomes then an essential component in your booth design, but one not accessible to everyone due to budget constraints.

Free stock photography can help you bring in the visual wow factor to your trade show participation without the spending, but the trick is to know how to use free photos safely, and where to find the kind of images that fulfill both your visual and legal needs. This is exactly the trick you’re going to learn today!

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Topics: graphics for a booth, trade show graphics, graphics for an exhibit, digital graphics, tradeshow graphics, graphic design

Designer’s poster makes the cut at AIGA’s Sight Six Design Exhibition

Posted on Tue, Oct 10, 2017

The Chicago Architecture Biennial (CAB) is the largest architecture and design exhibition in North America. This year’s second edition features over 140 practitioners from 20 countries exhibiting all over the city of Chicago. One of those exhibits is AIGA Chicago’s Sight Six poster design contest. Located in the Chicago Cultural Center, the exhibit featured twelve poster designs that honor the Biennial’s theme “Make New History”. Each poster was inspired by one of the six anchor sites of the CAB and were on display September 12-30, 2017.

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Topics: trade show graphics, graphics for an exhibit, digital graphics, graphic design

What is Silicone Edge Graphics?

Posted on Tue, May 23, 2017

SEG is a high-resolution dye-sublimated fabric graphic finished with a thin silicone strip (or welt/gasket). Often used for trade show displays, hanging signs, and tables. The silicone strip is sewn directly to the edge of the graphic, and the strip is then insterted into a frame with a recessed groove. There are a number of metal extrusions that allow you to take advantage of this clean look. 

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Topics: graphics for a booth, tension fabric designs, trade show graphics, fabric booths, graphics for an exhibit, Tension Fabric Trade Show Displays, tradeshow graphics

Hot Trade Show Graphic Colors for 2015

Posted on Wed, Apr 13, 2016

It’s an obvious choice to utilize a company color scheme in a trade show exhibit. We see a lot of black and white with [insert standard color here] all over. That’s an acceptable look and there’s a reason it’s so popular but why not take inspiration from fashion and interior design trends to give your exhibit an update? Being different is important in the crowded trade show environment and one way to catch eyes is through a unique color palette.

For the past fourteen years, Pantone (which dubs itself “the global authority on color”) has selected a “Color of the Year”. In December they announced Radiant Orchid (PMS 2352) as the color of the 2014 and it truly has lived up to that name. The fashion, wedding, graphic design and home improvement industries have all embraced the warm purple hue. Several retailers and publications have marketed the Radiant Orchid color family including Sephora, HGTV, Veer.com, and many more.

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Topics: trade show graphics, trade show trends, trade show tips, exhibit designs, booth design

7 tips to help get your creative graphic juices flowing

Posted on Thu, Feb 04, 2016

When it comes to creating and designing a graphic, although exciting and creatively stimulating, it is also a tough gig. You want to create some loud, vibrant and different, whilst still adhering to age old design rules that have proven to work over and over again.  However, you may need inspiration. You know what the graphic needs to say but you need to know how to say it. So what tricks can you borrow from some great graphic design?

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Topics: graphics for a booth, trade show graphics, marketing messages, graphics for an exhibit, trade show messaging

Where do you get ideas for your trade show graphics?

Posted on Tue, Oct 20, 2015

If you are like us - a picture says a million words.  We therefore focus on trying to find graphics that match and communicate the words we are trying to say.  People don't just want to see words but something that offers them an experience and when it comes to tradeshows, your booth can easily get lost in all the visual clutter on the show floor. Attendees passing by in the aisles are bombarded with colors, lights, and marketing, so it is up to you and your team to think through your messaging and branding to stand out to your target audience as they pass by. Work on creating powerful messages that speak to their specific needs and get the message across quickly and easily.  Here are some FREE stock photo sites that can help you develop those creative graphics:

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Topics: graphics for a booth, trade show graphics, trade show tips, marketing messages, graphics for an exhibit, trade show messaging

The 12 Days of Trade Show Graphics

Posted on Tue, Dec 03, 2013

The success or failure of your booth can sometimes be linked to something as simple as graphics. Pictures and words appear everywhere from your web-site homepage to your brochure but at a show the placement of your text and graphics makes its greatest impact is in your trade show display.  So…On the first day of a trade show, The Tradeshow Network gave to me… One awesome booth and twelve “days” of amazing graphics advice!  Here are our twelve tips for you!

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Topics: Trade Show Ideas, Trade Show Marketing Tips, trade show graphics, trade show success

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