It’s often said that a picture paints a thousand words. If that is the case, then any images you choose to reflect your brand have to be superb. Imagine putting all of your hard work into building a strong brand and a user-friendly app, only for it all to be undone when you use the wrong imagery to market it. Thanks to platforms like Instagram and Pinterest, we’ve become a highly visual society. The right imagery will showcase your business, but any grainy and cheesy images will put people off your brand.Read More
Trade Show Display Marketing Tips and Advice
One of the keys to a great trade show booth is the attention-grabbing element: you need attendees to be drawn to your stand and leave it feeling impressed and pleased, hopefully having created a potential business opportunity. And free stock photos are a great aid in achieving this.
Visual impact is a great way to catch attendees’ eyes, as people are wired to respond a lot more and better to images than to any other communicative element. Photography becomes then an essential component in your booth design, but one not accessible to everyone due to budget constraints.
Free stock photography can help you bring in the visual wow factor to your trade show participation without the spending, but the trick is to know how to use free photos safely, and where to find the kind of images that fulfill both your visual and legal needs. This is exactly the trick you’re going to learn today!Read More
The Chicago Architecture Biennial (CAB) is the largest architecture and design exhibition in North America. This year’s second edition features over 140 practitioners from 20 countries exhibiting all over the city of Chicago. One of those exhibits is AIGA Chicago’s Sight Six poster design contest. Located in the Chicago Cultural Center, the exhibit featured twelve poster designs that honor the Biennial’s theme “Make New History”. Each poster was inspired by one of the six anchor sites of the CAB and were on display September 12-30, 2017.Read More
SEG is a high-resolution dye-sublimated fabric graphic finished with a thin silicone strip (or welt/gasket). Often used for trade show displays, hanging signs, and tables. The silicone strip is sewn directly to the edge of the graphic, and the strip is then insterted into a frame with a recessed groove. There are a number of metal extrusions that allow you to take advantage of this clean look.Read More
It’s an obvious choice to utilize a company color scheme in a trade show exhibit. We see a lot of black and white with [insert standard color here] all over. That’s an acceptable look and there’s a reason it’s so popular but why not take inspiration from fashion and interior design trends to give your exhibit an update? Being different is important in the crowded trade show environment and one way to catch eyes is through a unique color palette.
For the past fourteen years, Pantone (which dubs itself “the global authority on color”) has selected a “Color of the Year”. In December they announced Radiant Orchid (PMS 2352) as the color of the 2014 and it truly has lived up to that name. The fashion, wedding, graphic design and home improvement industries have all embraced the warm purple hue. Several retailers and publications have marketed the Radiant Orchid color family including Sephora, HGTV, Veer.com, and many more.Read More
When it comes to creating and designing a graphic, although exciting and creatively stimulating, it is also a tough gig. You want to create some loud, vibrant and different, whilst still adhering to age old design rules that have proven to work over and over again. However, you may need inspiration. You know what the graphic needs to say but you need to know how to say it. So what tricks can you borrow from some great graphic design?Read More
If you are like us - a picture says a million words. We therefore focus on trying to find graphics that match and communicate the words we are trying to say. People don't just want to see words but something that offers them an experience and when it comes to tradeshows, your booth can easily get lost in all the visual clutter on the show floor. Attendees passing by in the aisles are bombarded with colors, lights, and marketing, so it is up to you and your team to think through your messaging and branding to stand out to your target audience as they pass by. Work on creating powerful messages that speak to their specific needs and get the message across quickly and easily. Here are some FREE stock photo sites that can help you develop those creative graphics:Read More
The success or failure of your booth can sometimes be linked to something as simple as graphics. Pictures and words appear everywhere from your web-site homepage to your brochure but at a show the placement of your text and graphics makes its greatest impact is in your trade show display. So…On the first day of a trade show, The Tradeshow Network gave to me… One awesome booth and twelve “days” of amazing graphics advice! Here are our twelve tips for you!
Have a Great Halloween! Sometimes we have to have a little fun! Our designer SAM developed this landing page for your enjoyement! It is not all about trade show exhibits, rentals, and designs!! Click on the pumpkin below to see her message!
Tablets are hot and the iPad is the hottest one on the market. According to Forbes, the iPad accounted for 81% of tablet web traffic in the U.S. and Canada during one week in January, and LinkedIn announced it was giving iPad minis to all of its 3,500 employees. With all the attention on iPads and its powerful uses for business, now is the time to put iPads to work at your next trade show exhibit to attract more potential customers. Here’s how.