Trade Show Display Marketing Tips and Advice

Tips for Inspiring Your Team During a Slump

Posted on Wed, Apr 17, 2019

You've got an important task to do, project to handle, essential strategy that you and your team need to create, but the ideas just aren't flowing. Despite countless brainstorming efforts, collaboration meetings and insight strategies, you've hit a wall. Who hasn't been here before?  You may be sitting at your desk staring at your computer screen or in a conference room with a blank whiteboard. One thing is for certain: You're stuck.  The good news is that you're not alone if you're experiencing an idea block. The better news is that getting out of a slump is easier than you think.   Here are nine ideas that can – and will – help you and your team find inspiration when it feels like all is lost.

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Topics: Trade Show Marketing, Trade Show Marketing Tips, face to face strategy, trade show motivation, trade show effectiveness, trade show fun, trade show themes

Here's Why You Should Keep Exhibiting at B2B Trade Shows

Posted on Thu, Apr 04, 2019

While some marketers mistakenly perceive trade shows as an old-fashioned lead generation tactic, savvy B2B marketers enjoy a trade show's reinvigorated ability to get them face-to-face with critical buyers, even in today's digital world. 
If you have colleagues who look at seemingly old-school trade shows and think, "Why should we continue to exhibit?", the answer is because trade shows continue to provide so much value to B2B marketers – value that may be surprising at first glance.

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Topics: trends in trade show marketing, face to face strategy, effective trade show marketing, trade show motivation, motivating at trade show events, trade show effectiveness, virtual reality in your trade show booth

How to Tell Your Brand Story Across Sales, Marketing, and Services

Posted on Tue, Oct 23, 2018

Primitive humans told stories by the roar of fire pits, bringing together people and communities. Businesses can use technology to achieve the same on a global scale. The exact origin of speech is unclear. What we do know is that somewhere between 2 million and 50,000 years ago, early humans uttered their first words into the primordial gloom. We haven’t shut up since.  Mass globalization and the technology accelerating it have breathed new relevance into storytelling, enabling us to build bridges and form business relationships with customers and suppliers around the world. Business storytelling of this kind is neither new nor revolutionary. However, much of the current rhetoric surrounding brand storytelling focuses either on the applications of storytelling in business, the science behind it, or the practical aspect of incorporating a narrative into content.

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Topics: face-to-face marketing, Trade Show Strategy, face to face strategy, storytelling in your trade show booth

How to Create a Marketing Plan With These Free Templates

Posted on Thu, Sep 27, 2018

Do you take a good, hard look at your team's marketing strategy every year?  You should. An annual marketing plan helps you set your marketing on the right course to make your company's business goals a reality. Think of it as a high-level plan that guides the direction of your team's campaigns, goals, and growth.  This even applies to your trade show marketing program.  Without one, things can get messy -- and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

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Topics: Trade Show Strategy, face to face strategy, tradeshow strategy, marketing strategy, trade show sales strategy

15 Surprising Stats on Networking and Face-to-Face Communication

Posted on Tue, Mar 27, 2018

This might be the new way to work, but it has its disadvantages. Talking in person is extremely powerful. To learn why you should network and meet face-to-face whenever possible, check out these 15 statistics.

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Topics: face-to-face marketing, face to face strategy, marketing effectively at trade shows, effective trade show marketing, motivating at trade show events

How to Close a Sale in 5 Steps

Posted on Tue, Jun 27, 2017

Even at a trade show event everyone knows that sales is definitely part science, but it's not rocket science. If reps adopt effective processes, it becomes much easier to prospect, qualify, and sign new buyers.Closing sometimes seems like the most mysterious of all sales activities. Some reps are great at knowing intuitively how to close a sale, and others ... not so much. With a solid procedure, you don't need good instincts to close effectively (although they'll still come in handy, of course).

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Topics: Trade Show Marketing, face-to-face marketing, selling at trade shows, face to face strategy, selling in your trade show booth

Who’s Your Persona?

Posted on Tue, Jun 20, 2017

Having this profile is important, no matter whether you’re a show organizer or an exhibitor. It will help to understand who you’re talking to so you have the ability to tailor your messages and offerings based on their needs and behaviors. Personalize everything to your various personas (audience segments) until you’ve crafted a message that makes them say, “I felt like you were talking just to me.”Okay, so let’s begin with a basic definition of what a persona is. Some people think it’s the same as audience demographics, but that’s only a small part of it. Actually it’s a composite profile of your ideal prospects and buyers that may include some demographics like age and location, but goes way beyond that by including your target audience’s interests, challenges, behaviors and motivations to buy. (If you’ve ever explored the options in Facebook advertising, you can see how much they drill down to create a custom audience based on interests and “likes.”) Think of it more like a fictionalized personality profile — it should read like a story or biography of that ideal person. (Because let’s face it: every audience is made up of individual people.)

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Topics: Trade Show Marketing, face-to-face marketing, face to face strategy, marketing

Which Event Marketing Tools Drive Attendance?

Posted on Tue, May 16, 2017

The CEIR survey found that marketers have tightened their strategy, away from what Drapeau calls a “spray and pray” mentality to a more sophisticated use of key tools that are proving to be effective at attracting event attendees.  Event marketers need to be more creative as they face flat or reduced budgets and a fragmented media landscape, but email and direct mail still account for more than 50 percent of their spending to drive attendance. That’s one of the key findings in a new report prepared by CEIR, the Center for Exhibition Industry Research. The “Cost to Attract Attendees Report” compares promotional spending practices from a nationally representative mix of exhibition organizers surveyed in 2016 compared to a similar survey done in 2013. CEIR’s senior research director, Nancy Drapeau, says this type of data is useful for planners because it allows them to compare their attendee promotional spending with industry benchmark statistics.

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Topics: Trade Show Marketing, Trade Show Marketing Tips, face-to-face marketing, trades show results, face to face strategy

Add the element of surprise in your trade show booth

Posted on Thu, Dec 08, 2016

One of my greatest marketing secrets,  I learned from my father. When I was 12 years old I worked for my father on Saturdays in his retail store. The challenge he faced was having a number of small and inexpensive items of various types left unsalable. There weren’t enough of any one product to have a dedicated sale and discarding all of these items would have affected his bottom line. What he did was randomly package five or six of these items into a small paper bag. Then he taped all the bags closed and placed them all in a bin. On the top of the bin he created a hand-made sign which read, “Surprise Bags - $ 1.00. He sold them all in one weekend.

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Topics: trade show plan, Trade Show Marketing, tradeshow tips, face to face strategy, trade show booth plan

Game Plan Strategy For Trade Shows

Posted on Mon, Nov 07, 2016

Why does strategic planning seem to be last on the to-do list for trade shows?  Of course, planning for all the details involved in an exhibit is a given. But it is all too easy to fall into the trap of showing up at an event, hoping for the best.  Based on sheer number of attendees, you will probably get a few leads. However, going to a show without strategic objectives in mind is not the best use of your marketing dollars and sales staff. 

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Topics: trade show tips, Trade Show Strategy, face to face strategy, tradeshow strategy, marketing strategy

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