4 min read
Karin Roberts: Thu, Jul 23, 2026
Winning business on the show floor isn't about the biggest booth or the loudest pitch. It's about what happens in the ninety seconds after someone...
2 min read
Karin Roberts: Thu, Nov 13, 2025
Every exhibitor knows the challenge — you’ve invested in your trade show booth, prepared your products, and trained your staff, yet the real question...
5 min read
Karin Roberts: Tue, Jul 22, 2025
Tradeshows are known for keeping people distracted. All those attendees are walking around, the line of exhibits with their different shapes and...
3 min read
Karin Roberts: Tue, Oct 29, 2024
One of the highest ranking reasons that attendees identify for visiting an exhibition or event is their ability to connect with high value people....
2 min read
Karin Roberts: Tue, Aug 08, 2023
If you are an exhibitor in the food and beverage industry, you’ve probably noticed a shift in food and beverage marketing trends toward...
7 min read
Karin Roberts: Tue, Apr 25, 2023
Trade show exhibiting is, by far, the best way to gain access to potential customers! But exhibiting costs can be very high - for travel, exhibit...
19 min read
Karin Roberts: Tue, Oct 18, 2022
Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and...
11 min read
Karin Roberts: Tue, Jun 21, 2022
Now that more and more people are getting vaccinated, it may be time to think about getting back out there. Whether they are 100% virtual, 100% in...
6 min read
Karin Roberts: Thu, Apr 15, 2021
With so many options available in physical stores and online, keeping customers loyal to your brand is no easy task. For small businesses in...
8 min read
Karin Roberts: Tue, Sep 17, 2019
Money is always a sensitive topic—but it’s one that event professionals can’t afford to ignore. How can an event firm educate clients on the costs...