Trade Show Blog

Practical guidance for planning exhibits, choosing booth sizes, managing
logistics, improving graphics, and getting more from every show on your calendar.

exhibit marketing,

5 min read

Effective Strategies for Your Trade Show Marketing Program

Karin Roberts: Tue, Jun 24, 2025

Here are comprehensive and practical insights meticulously crafted to empower you in overcoming a wide array of obstacles that may arise in your...

8 min read

Guide to the Marketing Pie: Pieces, Importance, and Diversification

Karin Roberts: Thu, Mar 06, 2025

If you hand around in marketing circles for a long time, you'll generally encounter two kinds of people. The first kind of person is like me. We're...

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6 min read

Ways to UP your Trade Show Marketing Program

Karin Roberts: Tue, May 21, 2024

Isn't digital marketing simply incredible? From its elegant solutions, intricate insights, to the ability to target an audience with precision, it's...

4 min read

Using Artificial Intelligence (AI) Tools for Event Planning

Karin Roberts: Tue, Mar 12, 2024

Artificial intelligence (AI) has the power to become a transformative force in the meetings and events planning industry. As planners navigate a...

Trade Show Marketing Trade Show Marketing Tips face-to-face marketing Trade Show Marketing Technology creative trade show marketing exhibit marketing, effective trade show marketing

6 min read

13 Customer Loyalty Program Ideas to Keep Customers Happy

Karin Roberts: Thu, Apr 15, 2021

With so many options available in physical stores and online, keeping customers loyal to your brand is no easy task. For small businesses in...

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6 min read

8 Creative Sales Prospecting Ideas You've Never Tried Before

Karin Roberts: Mon, May 07, 2018

Sales success largely depends on routines. There are only so many hours in a day to sell -- the more practiced salespeople are at completing everyday...

trade show selling exhibit marketing, trade show selling tips marketing effectively at trade shows effective trade show marketing

4 min read

How to Get People to Actually Listen to You

Karin Roberts: Tue, Dec 19, 2017

By now, you may have heard of a musical called Hamilton. In you haven’t, here’s a rundown: Since its Broadway debut in August 2015, people can't get...

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3 min read

Cold Calling Is Dead: 15 New Prospecting Strategies Salespeople Should Use

Karin Roberts: Tue, Dec 05, 2017

Cold calling used to be one of the best -- and only -- prospecting strategies salespeople could use. But in the past 40 years, a variety of more...

Trade Show Marketing Trade Show Marketing Tips selling at trade shows creative trade show marketing exhibit marketing, selling in your exhibit space

2 min read

Attendee Promotion is Everyone's Job

Karin Roberts: Tue, Nov 28, 2017

When I was a beginning exhibitor, I’ll never forget how I learned the importance of attendee promotions at one particular show. It was a local event...

Trade show booth designs Trade Show Marketing exhibit marketing, drawing prospects into a booth trade show attendees attracting an audience

1 min read

10 Magic Words That Move Prospects to Buy

Karin Roberts: Tue, Jun 06, 2017

Emotions are a powerful thing. Prospects make decisions based on potential ROI, ease of implementation, and likelihood that a product will help them...

Trade Show Marketing Trade Show Marketing Tips marketing at trade shows marketing at events exhibit marketing,

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