Your corporate identity demonstrates what your company stands for: your set of values and your unique selling proposition. When people see any of your printed marketing materials or your trade show exhibit, they should immediately recognize your company, its products and services, and its position in the marketplace. Our team works with you to ensure that your brand image comes through in all facets of your marketing efforts, including exhibit design, graphics, and collateral materials such as brochures, sell sheets and mailers. We also create materials to support event marketing and special promotions, such as pre-show mailers tied to the theme of your exhibit.
The Tradeshow Network Marketing Group knows how to build effective websites that gain visibility with search engines and bring prospects to your virtual door. We can create an entirely new website for your business or add on a new section related to your trade show promotions to track inquiries, leads and sales.
The Tradeshow Network Marketing Group fields extensive strategic and creative resources. We can help you develop and implement marketing tactics such as ad campaigns that consistently portray your brand image, integrate with your other marketing initiatives, and yield results linked to your business objectives and your trade show schedule. We will work with you to craft the messages you want to convey in a way that will differentiate your company from the competition. Our network of marketing talent - from brand positioning to copywriting to design - can help you create effective advertising that will bring prospects to your trade show booth and your business.
Whether you're a new company looking to start off with a great impression or your existing brand just needs a little face lift, The Tradeshow Network Marketing Group can provide expert brand development guidance. Branding isn’t just a logo or a catchy tagline that distinguishes you from your competitors, it grants your company the power to shape your consumers’ perceptions about you. We feel it's important for every business to maintain a consistent and distinctive look across all platforms and we are able to serve as your brand manager to ensure that happens.
The success of your company is dependent on so many different factors. You need to effectively communicate your unique message to your target audience and motivate them to take action. We start the process by helping you articulate your business objectives for your trade show marketing, researching the competition and the real needs of your target market, and then developing a strategy based on your market strengths. We integrate your unique brand position in your exhibit, your event strategy and all related marketing materials.