Trade Show Display Marketing Tips and Advice

The Hard Truth About Your Customers

Posted on Thu, Dec 13, 2018

Picture this: You just convinced your boss to approve the budget for ten new standing desks for your office -- the ones with electronic buttons so you can adjust the height.  The desks arrive quickly, the setup is easy, and although they all go up, one of them doesn't come down. You can't figure it out on your own, so the easiest way to get this fixed is to jump on a phone call.

You follow the prompts on the automated menu and wait patiently on hold for an answer, only to have to spell out your last name and phone number over and over again while the customer support team keeps putting you on hold and passing you between employees who can't solve your problem.  After the better part of an hour has elapsed, you hang up -- with the desk now functioning properly, but you're feeling distinctly frustrated by the experience.

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Topics: trade show consulting, trade show customers, trade show customer, effective trade show marketing, trade show follow-up, trade show effectiveness

How to Create a Great Sales Pitch in 3 Steps

Posted on Thu, Oct 26, 2017

“Consultative selling” comes up again and again. But what does it really mean? And how can you make your sales pitch -- which is traditionally product-centric -- more consultative. First, let's dive into the differences between product selling and consultative selling. Then, I'll explain how to create a consultative sales pitch. Finally, I'll share a customizable connect call script that works with the consultative style.

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Topics: Trade Show Marketing Tips, trade show consulting, trade show selling, selling in your trade show booth, trade show selling tips

Fall in Love With Your Trade Show Marketing Company

Posted on Thu, Jan 30, 2014

OK, so maybe love seems a little too strong of a word to associate with a client relationship, but every firm wants to make their clients as happy as possible. Just what is it about a trade show marketing company that might make you deliriously happy?  We hope you will share your opinion in a brief online survey. In the meantime, we’d like to share from our experience and the hints that our customers have been dropping in their RFPs about what they are looking for in an ideal trade show partner. 

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Topics: trade show success, Trade Show Planning, trade show consulting, trade show customers

6 Tech Trends to Think about in Your Trade Show Marketing Program

Posted on Tue, Dec 17, 2013

As we wrap up the 2013 year - I am starting to think about all the new things that will be happening in 2014.  One of which is technology.  I am constantly amazed at how quickly we can get things done and how fast information is shared.  It is no different in the trade show world. You set up your booth, prospects attend the show, you gather information.  HOW you gather that information and WHAT you do with it is vital in the trade show process.  Here are some technology tips that can be applied to making your trade show program more successful from Alexis Caffrey, Website Magazine:

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Topics: trade show technology, trade show investment, trade show consulting, trades show results

Throw your Performance Metrics out the Window

Posted on Thu, Dec 05, 2013

Is the practice of setting measurable and achievable sales objectives at a trade show the most effective way to plan?  Think about it. Most exhibitors look to justify the exhibit expense by trying to fit their results into a neat ROI package. There are also exhibitors who acknowledge that their primary rationale for exhibiting is something other than selling. These exhibitors look to justify the expenditure with a ROO calculation which is guesswork at best. So does the quest for immediate measurable results still make sense? Maybe not.  Let’s look at a couple of examples:

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Topics: trade show plan, trade show tips, trade show consulting, trade show results, tradeshow success

7 Mistakes Exhibitors Make (and how to avoid them).

Posted on Tue, Aug 27, 2013

Exhibit marketing strategist and author Marlys Arnold shares tips for transforming your next exhibit experience and attracting more qualified leads in this free video series.

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Topics: generating leads at trade shows, planning for a trade show, Trade Show Planning, custom 10x20 displays, trade show consulting

Plan B for your trade show marketing program

Posted on Tue, Jul 02, 2013

When Murphy’s Law decides to ply its magic to your trade show strategy you need a contingency. It’s called your Plan B. Having a back-up in place is always a good idea; so much so that in 2006 movie actor Brad Pitt named his production company Plan B Productions. More recently the infamous morning after birth control pill has been dubbed Plan B.  But what about in a trade show booth setting - what is your Plan B?

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Topics: planning for a trade show, trade show advice, trade show tips, Trade Show Planning, trade show consulting, trades show results, effective trade show business, trade show display company in Chicago

What to do before, during, and after a trade show event

Posted on Wed, May 15, 2013

According to a CEIR report - 40% of B2B Marketing Budgets are spent on trade show events, 52% of exhibibitors rarely provide trade show booth planning to their employees, and the top four reasons an attendee stops at a particular booth is because of email, word of mouth, exhibitor website, or a personal invite to the trade show exhibit booth.  So what are YOU doing to make sure your budgets are used wisely and you get the right audience to stop by your booth?  Here are some thoughts for BEFORE, AFTER, and DURING a trade show:

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Topics: marketing at trade shows, planning for a trade show, trade show booth planning, trade show consulting, trade show results, trade show budgets

Trade Show Booth troubleshooting: Quick fixes to common show problems

Posted on Thu, Jan 24, 2013

The moment is here: after all of your careful trade show planning, your booth and your display are set up in the conventional hall and you are ready to go. Suddenly, the unexpected happens: a technical glitch. What now? Instead of panicking and letting all of your hard work go down the drain, you can keep your cool by being prepared and knowing how to troubleshoot for the issue. 

Though we're proud to offer high-quality equipment that gets the job done right the first time, we know that issues do arise sometimes. Here we will take a closer look at some of the more common technical problems at trade shows and how you can attempt to correct them.

Troubleshooting a Digital Projectortradeshow service tools

If you will be using a digital projector as a part of your display, part of your trade show planning should involve learning how to correct common errors. Here's a quick guide:

  • No Power - The first thing you should do is to ensure that the power cord is fully inserted into the power cord socket and/or the electrical outlet. You can also attempt to toggle the power switch to position "1". When all else fails, turn off the projector, wait two minutes, and attempt to re-start.
  • No Picture - Take a minute to check for the correct input source and to ensure that all cables are properly connected. Be sure to also check that the lens cap is removed and to adjust the brightness or contrast to see if that is the issue.
  • Blurred Image - Try adjusting the focus, or adjusting the position of the digital projector in order to approve its angle of projection. Make sure that you also double check that the distance between the unit and the screen is within the lens's adjustment range. 
  • Non-responsive Remote - First, attempt replacing the batteries. If this doesn't solve the issue, be sure that there are no obstacles blocking the remote signal from reaching the projector. Lastly, try standing within 6 meters (19.5 ft.) of the unit.

Troubleshooting a Printer
It can be embarrassing to experience printer failure when trying to print information for a potential client, so it's smart to have a few tricks up your sleeve for problems.

  • Printer falsely IDs an empty cartridge - If you know that the cartridge is not empty but the printer fails to operate, simply try removing the cartridge, give it a shake and re-insert it. If the cartridge is good, the printer should be good to go after that.
  • Slow wireless printing - Although it's less convenient, a wired printer connection will work faster and be more reliable. In your trade show planning, it's smart to decide to pack an ethernet cable - just in case. 

Troubleshooting an LCD Screen
Although trouble with an LCD screen is less-likely than the others, it's still smart to be prepared. 

  • Stuck Pixels - Try to apply pressure to the "stuck" area as you turn the display on or off. This can sometimes help to stimulate the electronics to work properly. 
  • Display Failure - Sometimes an LCD display will fail to respond due to improper communication between your computer and the display. Because of this, it’s smart to consider bringing a "backup" computer or laptop when in the phases of trade show planning to ensure that if one device is having problems, you will not be out of luck. 

When everything else fails, take a moment to call the tech support team from your trade show equipment rental company. You can count on Rentfusion. We offer 24/7 customer support so that you can quickly get your presentation display back up and running. This story was provided by Rentfusion:

rental trade show displays and exhibits in chicago

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Topics: Trade Show Ideas, Trade Show Planning, trade show consulting, marketing at events, marketing at trade show events, 10x20 trade show display

Why buy your next trade show display from The Tradeshow Network?

Posted on Thu, Jan 12, 2012

Trade shows are a great opportunity to display your brand to your most coveted prospects.  In fact, a trade show is perhaps the only place where the full scope of your company’s brand communications are brought together– from your logo and brand image on the exhibit itself to messaging on show mailings, handouts, streaming video, and online and social media.  Getting all those elements to work together to put your brand in the best light takes the right resources and advance planning.

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Topics: trade show advice, trade show booth planning, trade show consulting, tradeshow success, trade show display company in Chicago

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