4 min read
Karin Roberts: Thu, Aug 08, 2024
One of the fastest-growing segments of the trade show industry in 2024: international attendance and exhibitors. In fact, international travel to the...
4 min read
Karin Roberts: Tue, Jun 25, 2024
How do you create a compelling, engaging—and even exciting —trade show exhibit about a sensitive medical issue, all within a few hundred square feet?...
1 min read
Karin Roberts: Tue, Mar 26, 2019
EXHIBITORLIVE is The Professional Development Conference for Trade Show and Corporate Event Marketing. This is where you will find the latest...
2 min read
Karin Roberts: Thu, Oct 04, 2018
It’s a hard truth: most exhibitors aren’t as successful as they could be. Do they realize they’re setting themselves up to fail? Probably not. The...
3 min read
Karin Roberts: Tue, Sep 18, 2018
Despite its increasing irrelevance, the tired, old sales pitch still enjoys a large following. Unfortunately, that washed-up elevator pitch generally...
5 min read
Karin Roberts: Tue, Jul 17, 2018
When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the...
3 min read
Karin Roberts: Tue, Jul 03, 2018
You can do it!" When's the last time someone said that to you? In the daily grind of sales, you might not always receive words of motivation from...
3 min read
Karin Roberts: Tue, Apr 24, 2018
No matter whether you’re an exhibitor or a show organizer, there are often times when you may also be walking the show floor as an attendee. Do you...
5 min read
Karin Roberts: Thu, Apr 19, 2018
Let’s be real: Most salespeople are annoying. They view their prospects as numbers in their sales funnel, not as people. They believe earning your...
3 min read
Karin Roberts: Tue, Apr 10, 2018
In 2012, Brent Adamson, Matthew Dixon, and Nicholas Toman penned an article for Harvard Business Review that explores the notion that most companies...