You've got an important task to do, project to handle, essential strategy that you and your team need to create, but the ideas just aren't flowing. Despite countless brainstorming efforts, collaboration meetings and insight strategies, you've hit a wall. Who hasn't been here before? You may be sitting at your desk staring at your computer screen or in a conference room with a blank whiteboard. One thing is for certain: You're stuck. The good news is that you're not alone if you're experiencing an idea block. The better news is that getting out of a slump is easier than you think. Here are nine ideas that can – and will – help you and your team find inspiration when it feels like all is lost.Read More
Trade Show Display Marketing Tips and Advice
While some marketers mistakenly perceive trade shows as an old-fashioned lead generation tactic, savvy B2B marketers enjoy a trade show's reinvigorated ability to get them face-to-face with critical buyers, even in today's digital world.
If you have colleagues who look at seemingly old-school trade shows and think, "Why should we continue to exhibit?", the answer is because trade shows continue to provide so much value to B2B marketers – value that may be surprising at first glance.
Topics: trends in trade show marketing, face to face strategy, effective trade show marketing, trade show motivation, motivating at trade show events, trade show effectiveness,, virtual reality in your trade show booth
If you've been to one corporate event, you've been to a million. They are a great way to show gratitude for a great team of employees and practice team-building skills. But they tend to be so boring that many employees dread the thought of having to attend another monotonous corporate gathering. If you're getting ready to plan a new event, it's time to shake things up a bit. Check out these 9 unique ideas that will make employees excited to attend your corporate event.
Trade shows have many excellent benefits for businesses, from raising brand awareness and building brand loyalty to attracting new leads and networking opportunities. All of these benefits are great for increasing revenue and scaling up your business. As with many other aspects of the marketing sector, trade shows have changed rapidly in recent years and are only set to continue to evolve further in 2019. Take a look at the top six trends set to revolutionize the trade show landscape in 2019 and change what you do in your trade show booth next year.Read More
This article is specific to trade shows in the APPAREL market. The way we do business in the apparel and textile industries is being altered at lightning speed. With that in mind, the trade shows that serve those industries also are taking major steps to keep up with that changing world. We caught up with trade-show organizers to find out what they are doing to better serve customers. Here is what they had to say:
For all my trade show marketing mangers trying to get ready for the 2019 Trade Show Exhibit Season - here is some help! Warning: This post will only appeal to productivity nerds and people who are super busy. And I’m talking the trying-to-juggle-127-different-tasks-at-once type of busy. Because a few years ago, that was me. I tried every possible to-do list method to keep my brain from exploding ... but I’m so scatterbrained that NOTHING worked. So I kept experimenting with other people's methods until I said screw it, and created my own system.
Progressively, this led to a to-do list system that has helped thousands of people. And no -- that's not an exaggeration.Read More
We've all heard the claim our attention spans are shorter than a goldfish's -- and shrinking by the minute. The thing is, that's not really true. In fact, "Goldfish can perform all the kinds of learning that have been described for mammals and birds," says Professor Felicity Huntingford, who's spent more than fifty years studying fish behavior.
She continues, "They've become a model system for studying the process of learning and the process of memory formation, exactly because they have a memory and because they learn." Your prospects might have the ability to focus more than eight seconds. The problem is, they just aren't willing to give most salespeople more of their time and attention without them having earned it. So, like the best bull riders, saddle up, and use these eight tactics to grab a prospect’s attention in eight seconds or less and send better email.Read More
When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it. Because it can be challenging to determine the ROI of your presence at live events, leaving the event with a closed sale or two under your belt can really help to immediately demonstrate the worth of your presence. On-site selling can be extremely difficult, so before you attend your next trade show or event, here are six steps you can take to increase your chances of successfully executing on-site sales.Read More
There’s no question – video marketing is here to stay. So if you’re not using video to educate and inspire attendees and/or exhibitors, you’re missing out on a powerful tool.Read More
Topics: selling at trade shows, drawing prospects into a booth, 2018 trade show planning, marketing effectively at trade shows, effective trade show marketing, trade show motivation, motivating at trade show events