This article is specific to trade shows in the APPAREL market. The way we do business in the apparel and textile industries is being altered at lightning speed. With that in mind, the trade shows that serve those industries also are taking major steps to keep up with that changing world. We caught up with trade-show organizers to find out what they are doing to better serve customers. Here is what they had to say:
Trade Show Display Marketing Tips and Advice
For all my trade show marketing mangers trying to get ready for the 2019 Trade Show Exhibit Season - here is some help! Warning: This post will only appeal to productivity nerds and people who are super busy. And I’m talking the trying-to-juggle-127-different-tasks-at-once type of busy. Because a few years ago, that was me. I tried every possible to-do list method to keep my brain from exploding ... but I’m so scatterbrained that NOTHING worked. So I kept experimenting with other people's methods until I said screw it, and created my own system.
Progressively, this led to a to-do list system that has helped thousands of people. And no -- that's not an exaggeration.Read More
We've all heard the claim our attention spans are shorter than a goldfish's -- and shrinking by the minute. The thing is, that's not really true. In fact, "Goldfish can perform all the kinds of learning that have been described for mammals and birds," says Professor Felicity Huntingford, who's spent more than fifty years studying fish behavior.
She continues, "They've become a model system for studying the process of learning and the process of memory formation, exactly because they have a memory and because they learn." Your prospects might have the ability to focus more than eight seconds. The problem is, they just aren't willing to give most salespeople more of their time and attention without them having earned it. So, like the best bull riders, saddle up, and use these eight tactics to grab a prospect’s attention in eight seconds or less and send better email.Read More
When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it. Because it can be challenging to determine the ROI of your presence at live events, leaving the event with a closed sale or two under your belt can really help to immediately demonstrate the worth of your presence. On-site selling can be extremely difficult, so before you attend your next trade show or event, here are six steps you can take to increase your chances of successfully executing on-site sales.Read More
There’s no question – video marketing is here to stay. So if you’re not using video to educate and inspire attendees and/or exhibitors, you’re missing out on a powerful tool.Read More
Topics: trade show motivation, motivating at trade show events, marketing effectively at trade shows, effective trade show marketing, 2018 trade show planning, drawing prospects into a booth, selling at trade shows
Prospecting for sales leads even when you are in your booth at a trade show event ... not the most fun thing in the world. There’s no question that it’s incredibly important, but researching dozens of companies every day in the hopes of finding a few good fits isn’t the most titillating task.So we’re here to help. Get motivated with free quotes, videos, and songs from our motivational chatbot. We’ve compiled the ultimate pump-up playlist to keep you sharp and focused while you pan for gold. And as an added bonus, you can find the embedded Spotify playlist at the bottom of this post.Read More
Topics: trade show events in las vegas, trade show motivation, motivating at trade show events, trade show exhibit design tips, marketing effectively at trade shows, trade show display design tips, Trade Show Marketing Tips
This video goes to the heart of what is done while you are working in a trade show booth - trying to get the attention of your potential prospect to come into your exhibit space and talk to you about your products and services. It is the job of the trade show marketer to put booth tactics in place that gain the prospects attention - the focus of which I think is having something interactive, like a video. Video is becoming a common asset in the booth space - so what are you doing to make your environment unique to draw in that crowd?Read More