Trade Show Display Marketing Tips and Advice

24 Hours Isn't Enough? Here are 10 Ways to Find More Time in Your Day

Posted on Thu, Jul 11, 2019

Sometimes it seems like there is never enough time in the day to accomplish your goals. Here are a few tips that help me to squeeze just a little bit more time out of each day. There was a time not that long ago where it seemed like I worked nonstop but still felt like I hadn't accomplished anything. Even worse, I would look at the clock and exclaim, "Where did the day go?" I wished that there was a genie that could magically give me an extra hour or two.  Unless you're Aladdin, no genie will grant such a wish. Instead, you have to buckle down and discover clever ways to find more time in your day. Though it may sound impossible, you can find that time if you use these 10 tactics.

Read More

Topics: managing your trade show, trade show calendar, trade show management, trade show motivation

How Marijuana Is Transforming the Event Industry

Posted on Thu, Jun 06, 2019

Four states legalized recreational use of marijuana in November—California, Massachusetts, Maine, and Nevada—bringing the total number to eight plus Washington, D.C. and the number is growing!!   As these laws go into effect, and attitudes toward the drug begin to soften, expect to see everything from cannabis-infused food and beverages to rolled marijuana cigarettes at events such as festivals, weddings,  trade show events, and more. Read More

Topics: trade show attendees, marketing effectively at trade shows, trade show exhibit design tips, trade show motivation, motivating at trade show events, trade show fun

Tips for Inspiring Your Team During a Slump

Posted on Wed, Apr 17, 2019

You've got an important task to do, project to handle, essential strategy that you and your team need to create, but the ideas just aren't flowing. Despite countless brainstorming efforts, collaboration meetings and insight strategies, you've hit a wall. Who hasn't been here before?  You may be sitting at your desk staring at your computer screen or in a conference room with a blank whiteboard. One thing is for certain: You're stuck.  The good news is that you're not alone if you're experiencing an idea block. The better news is that getting out of a slump is easier than you think.   Here are nine ideas that can – and will – help you and your team find inspiration when it feels like all is lost.

Read More

Topics: Trade Show Marketing, Trade Show Marketing Tips, face to face strategy, trade show motivation, trade show effectiveness, trade show fun, trade show themes

Here's Why You Should Keep Exhibiting at B2B Trade Shows

Posted on Thu, Apr 04, 2019

While some marketers mistakenly perceive trade shows as an old-fashioned lead generation tactic, savvy B2B marketers enjoy a trade show's reinvigorated ability to get them face-to-face with critical buyers, even in today's digital world. 
If you have colleagues who look at seemingly old-school trade shows and think, "Why should we continue to exhibit?", the answer is because trade shows continue to provide so much value to B2B marketers – value that may be surprising at first glance.

Read More

Topics: trends in trade show marketing, face to face strategy, effective trade show marketing, trade show motivation, motivating at trade show events, trade show effectiveness, virtual reality in your trade show booth

9 Unique Entertainment Ideas that Break The Mold

Posted on Tue, Feb 19, 2019

If you've been to one corporate event, you've been to a million.  They are a great way to show gratitude for a great team of employees and practice team-building skills. But they tend to be so boring that many employees dread the thought of having to attend another monotonous corporate gathering. If you're getting ready to plan a new event, it's time to shake things up a bit.   Check out these 9 unique ideas that will make employees excited to attend your corporate event.
 
Read More

Topics: booth experience, creative trade show exhibit designs, creative rental booth, trade show motivation, motivating at trade show events, trade show marketing at pharmaceutical shows

Six Trends That Will Revolutionize Trade Show Marketing in 2019

Posted on Tue, Dec 18, 2018

Trade shows have many excellent benefits for businesses, from raising brand awareness and building brand loyalty to attracting new leads and networking opportunities. All of these benefits are great for increasing revenue and scaling up your business.  As with many other aspects of the marketing sector, trade shows have changed rapidly in recent years and are only set to continue to evolve further in 2019.   Take a look at the top six trends set to revolutionize the trade show landscape in 2019 and change what you do in your trade show booth next year.

Read More

Topics: interactive marketing at trade shows, trade show exhibit design tips, trade show motivation, motivating at trade show events, chicago trade show events, trade show effectiveness

Trade Shows Make Changes to Adapt to a Changing World

Posted on Tue, Nov 20, 2018

This article is specific to trade shows in the APPAREL market.  The way we do business in the apparel and textile industries is being altered at lightning speed. With that in mind, the trade shows that serve those industries also are taking major steps to keep up with that changing world. We caught up with trade-show organizers to find out what they are doing to better serve customers.  Here is what they had to say:

Read More

Topics: marketing effectively at trade shows, trade show display design tips, trade show motivation, motivating at trade show events, trade show effectiveness

Webcast Today: TSNN Create Memorable Event Experiences

Posted on Thu, Nov 08, 2018

Whether you’re a new event or an event with a 50-year (or longer!) legacy, you must break out of the standard education session/networking event/trade show floor model to create an experience to remember to compete in today’s market. Fortunately, event planners have more resources than ever to accomplish this challenge.
Read More

Topics: face-to-face marketing, Trade Show Experience, booth experience, trade show exhibit design tips, trade show motivation, motivating at trade show events

My Wacky To-Do List System That Has Helped 1,000+ People

Posted on Tue, Oct 09, 2018

For all my trade show marketing mangers trying to get ready for the 2019 Trade Show Exhibit Season - here is some help!  Warning: This post will only appeal to productivity nerds and people who are super busy.   And I’m talking the trying-to-juggle-127-different-tasks-at-once type of busy. Because a few years ago, that was me.  I tried every possible to-do list method to keep my brain from exploding ... but I’m so scatterbrained that NOTHING worked. So I kept experimenting with other people's methods until I said screw it, and created my own system.

Progressively, this led to a to-do list system that has helped thousands of people.  And no -- that's not an exaggeration.

Read More

Topics: trade show sales strategy, planning for your trade show event, effective trade show marketing, trade show motivation, trade show follow-up, trade show effectiveness

10 Clever Tricks to Get a Buyer's Attention in 8 Seconds or Less

Posted on Thu, Sep 13, 2018

We've all heard the claim our attention spans are shorter than a goldfish's -- and shrinking by the minute. The thing is, that's not really true. In fact, "Goldfish can perform all the kinds of learning that have been described for mammals and birds," says Professor Felicity Huntingford, who's spent more than fifty years studying fish behavior.

She continues, "They've become a model system for studying the process of learning and the process of memory formation, exactly because they have a memory and because they learn."  Your prospects might have the ability to focus more than eight seconds. The problem is, they just aren't willing to give most salespeople more of their time and attention without them having earned it. So, like the best bull riders, saddle up, and use these eight tactics to grab a prospect’s attention in eight seconds or less and send better email.

Read More

Topics: trade show selling, trade show sales strategy, trade show selling tips, effective trade show marketing, trade show motivation

Need More Help?

1. Sign Up For Monthly Tips!

2.  Request a Catalog

custom exhibit catalog

Trade Show Blog