Trade shows have many excellent benefits for businesses, from raising brand awareness and building brand loyalty to attracting new leads and networking opportunities. All of these benefits are great for increasing revenue and scaling up your business. As with many other aspects of the marketing sector, trade shows have changed rapidly in recent years and are only set to continue to evolve further in 2019. Take a look at the top six trends set to revolutionize the trade show landscape in 2019 and change what you do in your trade show booth next year.Read More
Trade Show Display Marketing Tips and Advice
You know a SWOT analysis is important, but, how do you conduct one? There are four steps you’ll want to take when evaluating your business as a whole, or your product in particular. Before you start, you’ll need to figure out what you’re evaluating with your SWOT analysis. Creating a social media program, launching a new product, or considering a brand re-design are all good reasons to conduct a SWOT analysis.
To visualize your SWOT analysis, it's helpful to make a table. Here, I’ve created a sample using a simple Google Doc table -- feel free to use the model yourself, or create your own as it suits your needs.Read More
Topics: 20x20 custom trade show display, customer island exhibits, selling at medical events, chicago trade show events, exhibit design search, marketing effectively at trade shows, 2018 trade show planning
I play this game every single time I go through the line at the grocery store, and while you might think it sounds crazy, hear me out: Since I started doing this two months ago, my ability to quickly build a rapport with a total stranger has improved dramatically. This might be a great thing to practice and use in your trade show exhibit at your next trade show event.Read More
Topics: selling at medical events, chicago trade show events, motivating at trade show events, marketing effectively at trade shows, effective trade show marketing, drawing prospects into a booth, attracting an audience
Great marketers care deeply about copy, obsess over visuals, and pour their hearts into content. It’s this dedication to detail that drives leads, grows funnels, and inspires customers to buy. But great marketers also know a hard truth about their work. That ultimately, no matter how much effort goes into building and refining your marketing strategy, something else will always have a bigger impact on buyers. There is one voice that speaks louder than any blog post, captures more attention than any ad, and inspires people like no expertly crafted video ever could: The voice of your customers.Read More
Sales promotions aren’t always necessary to close business. In fact, salespeople shouldn’t get in the habit of regularly using promotions when mastering essential negotiations skills. For sales leaders, promotions either make the customer’s decision easier or motivate the salesperson to work a little harder. Both scenarios require a something extra from the seller.
So, are sales promotions necessary in 2018? Oh baby, they sure are. When constructed correctly and deployed intelligently, they should enhance, not disrupt, the sales process. Here’s some advice on how to make your sales promotions kick ass instead of a pain in the ass.Read More
Chicago – The Tradeshow Network Marketing Group announced that it will provide complimentary design renderings for trade show exhibits to qualified businesses and organizations looking to upgrade their 20 x 20+ trade show display. Each custom exhibit design is geared to the client’s specific needs, including their objectives for trade show marketing, brand image, budget, and booth space and location.Read More
Topics: Trade show booth designs, custom booth designs, trade show display design, custom 10x20 displays, 10x20 trade show display, Custom Trade Show Exhibits, 20x20 rental exhibits, 20x20 custom trade show display, creative trade show exhibit designs, chicago trade show events, IMTS SHOW