If you are coming to Chicago for your next trade show event - welcome to the city that feels like home. Here we have a little something for everyone. You can visit world-class museums, dine at one of our many Michelin-star restaurants or catch a show in one of over 200 theaters. No matter what you love to do, you’ll feel right at home doing it here. There are plenty of things to do in Chicago, including tours, spectator sports, shopping and other attractions. Our nightlife doesn't stop either with plenty of bars and nightclubs, live music and comedy clubs. No matter your budget, you'll find a hotel to match so start planning your visit today!Read More
Trade Show Display Marketing Tips and Advice
ProMat is where manufacturing and supply chain professionals come to to find their supply chain WOW – that trend or technology that will take their supply chain to the next level of success and we have SEVERAL clients at this show showcasing our newest LED tile technology in their booths! It is going to be SO exciting to see all these exhibits up and generating leads for their companies and the interactivity we are bringing to the floor is like no other!Read More
If you are coming to Chicago for a trade show event be sure to set aside some time to just see our city. Chicago has a lot to offer and you don't want to miss the opportunity to take advantage of seeing our wonderful city. Standing in your trade show booth for hours on end and helping your business grow with healthy opportunities give you the right to spend a little time to yourself to see Chicago. Here are some top sighs to star-studded events, Chicago has a very long list of FREE and wallet friendly things to do and see!Read More
Topics: trade show displays in chicago, trade show services in chicago, chicago booth setup, chicago exhibit setup services, chicago exhibit house, chicago exhibit displays, chicago trade show floor, chicago trade show events
Trade shows have many excellent benefits for businesses, from raising brand awareness and building brand loyalty to attracting new leads and networking opportunities. All of these benefits are great for increasing revenue and scaling up your business. As with many other aspects of the marketing sector, trade shows have changed rapidly in recent years and are only set to continue to evolve further in 2019. Take a look at the top six trends set to revolutionize the trade show landscape in 2019 and change what you do in your trade show booth next year.Read More
You know a SWOT analysis is important, but, how do you conduct one? There are four steps you’ll want to take when evaluating your business as a whole, or your product in particular. Before you start, you’ll need to figure out what you’re evaluating with your SWOT analysis. Creating a social media program, launching a new product, or considering a brand re-design are all good reasons to conduct a SWOT analysis.
To visualize your SWOT analysis, it's helpful to make a table. Here, I’ve created a sample using a simple Google Doc table -- feel free to use the model yourself, or create your own as it suits your needs.Read More
Topics: 20x20 custom trade show display, customer island exhibits, 2019 trade show planning, marketing effectively at trade shows, exhibit design search, chicago trade show events, selling at medical events
I play this game every single time I go through the line at the grocery store, and while you might think it sounds crazy, hear me out: Since I started doing this two months ago, my ability to quickly build a rapport with a total stranger has improved dramatically. This might be a great thing to practice and use in your trade show exhibit at your next trade show event.Read More
Topics: drawing prospects into a booth, attracting an audience, marketing effectively at trade shows, effective trade show marketing, motivating at trade show events, chicago trade show events, selling at medical events
Great marketers care deeply about copy, obsess over visuals, and pour their hearts into content. It’s this dedication to detail that drives leads, grows funnels, and inspires customers to buy. But great marketers also know a hard truth about their work. That ultimately, no matter how much effort goes into building and refining your marketing strategy, something else will always have a bigger impact on buyers. There is one voice that speaks louder than any blog post, captures more attention than any ad, and inspires people like no expertly crafted video ever could: The voice of your customers.Read More
Sales promotions aren’t always necessary to close business. In fact, salespeople shouldn’t get in the habit of regularly using promotions when mastering essential negotiations skills. For sales leaders, promotions either make the customer’s decision easier or motivate the salesperson to work a little harder. Both scenarios require a something extra from the seller.
So, are sales promotions necessary in 2018? Oh baby, they sure are. When constructed correctly and deployed intelligently, they should enhance, not disrupt, the sales process. Here’s some advice on how to make your sales promotions kick ass instead of a pain in the ass.Read More