Trade Show Display Marketing Tips and Advice

How Marijuana Is Transforming the Event Industry

Posted on Thu, Jun 06, 2019

Four states legalized recreational use of marijuana in November—California, Massachusetts, Maine, and Nevada—bringing the total number to eight plus Washington, D.C. and the number is growing!!   As these laws go into effect, and attitudes toward the drug begin to soften, expect to see everything from cannabis-infused food and beverages to rolled marijuana cigarettes at events such as festivals, weddings,  trade show events, and more. Read More

Topics: trade show attendees, marketing effectively at trade shows, trade show exhibit design tips, trade show motivation, motivating at trade show events, trade show fun

The benefits of an effective booth design

Posted on Tue, May 21, 2019

An effective trade booth design is one that represents a design that is able to deliver incorporated communication during the trade event. Exhibiting is a big investment when it comes to money and time. So, if you are planning on doing it, you should do it right. This means that you should think about every aspect, from what the exhibition stand will look like, to how to set it up, and even how to sell to customers when they are at your booth. Here, you can see how to set up and sell on your booth, as well as the ways to make sure that you stand will be the one that people remember the most.

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Topics: graphic design, trade show display design tips, trade show exhibit design tips, designing an effective booth, exhibit design search

Six Trends That Will Revolutionize Trade Show Marketing in 2019

Posted on Tue, Dec 18, 2018

Trade shows have many excellent benefits for businesses, from raising brand awareness and building brand loyalty to attracting new leads and networking opportunities. All of these benefits are great for increasing revenue and scaling up your business.  As with many other aspects of the marketing sector, trade shows have changed rapidly in recent years and are only set to continue to evolve further in 2019.   Take a look at the top six trends set to revolutionize the trade show landscape in 2019 and change what you do in your trade show booth next year.

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Topics: interactive marketing at trade shows, trade show exhibit design tips, trade show motivation, motivating at trade show events, chicago trade show events, trade show effectiveness

Webcast Today: TSNN Create Memorable Event Experiences

Posted on Thu, Nov 08, 2018

Whether you’re a new event or an event with a 50-year (or longer!) legacy, you must break out of the standard education session/networking event/trade show floor model to create an experience to remember to compete in today’s market. Fortunately, event planners have more resources than ever to accomplish this challenge.
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Topics: face-to-face marketing, Trade Show Experience, booth experience, trade show exhibit design tips, trade show motivation, motivating at trade show events

Spring (or Summer) Cleaning for Exhibitors

Posted on Fri, Aug 10, 2018

As the weather warms and flowers begin to bloom, there’s often an urge to do spring cleaning around the house: garage, closets, front yard, you name it.   But what about your exhibit marketing program … have you thought about giving it a thorough spring cleaning as well?

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Topics: exhibit planning, booth planning, trade show display design tips, trade show exhibit design tips, effective trade show marketing, designing an effective booth

35 Motivational Quotes to Start Your Day

Posted on Tue, Jul 03, 2018

You can do it!"  When's the last time someone said that to you? In the daily grind of sales, you might not always receive words of motivation from your managers, because they get pushed to the wayside as calls and meetings pile up.  So think of this list as your personal cheerleader. It's ready to help start your day right and make it one you're proud of.

 Today you'll succeed in connecting with that hard-to-reach prospect. Today you'll close that complex deal. Today you'll go from being a good manager to a great one. Today is the day. So grab your coffee and check out these quotes!

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Topics: 2019 trade show planning, trade show exhibit design tips, designing an effective booth, trade show display search

Why Having Fun Matters

Posted on Mon, May 14, 2018

If you’re a follower of Trade Show Insights – or you’ve attended any of my workshops – you’ve probably heard me talk about the importance of rewarding your team. Celebrating your wins not only results in happier teammates and reduced stress, but it also helps to build a feeling of community and camaraderie among your team.  Now that doesn’t mean you should only reward those who work your trade show booth. It also isn’t just about celebrating the big wins. You’ve got to find ways to show appreciation and allow a little time for kicking back at every stage of the exhibit marketing process (or whatever projects your team is working on), or else people will begin to burn out.

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Topics: selling in your exhibit space, attracting an audience, marketing effectively at trade shows, trade show exhibit design tips, exhibiting in las vegas, motivating at trade show events

Questions to ask when stretching your trade show budget

Posted on Thu, Apr 05, 2018

Should we BUY our trade show display?  How much can we afford to spend on it?  Should we rent a booth to save money? How will we know if we are successful at a trade show?  These questions are debated in the meeting rooms of every company that utilizes trade show exhibiting as part of their overall marketing strategy.  And quite often it’s the capital expenditure allowance allocated for the purchase of an exhibit that determines what kind of “branch office environment” a company is able to deploy for their important industry trade shows. 

But in tough economic times, many companies are finding that capital expenditure money has been axed by senior management, who are cutting costs and hoarding cash as a defensive play against an uncertain economy.  The irony here is that in a down economy, it is even MORE important for companies to “get out there” and be face to face with their customers and prospects.  To extend their brands in the best way possible.  But what kind of exhibit can you really afford to build?

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Topics: trade show exhibit budget, marketing strategy, planning for your trade show event, trade show exhibit design tips, exhibit design search

Exhibit Design Search | All New EDS Changes!

Posted on Tue, Apr 03, 2018

Our Exhibit Design Search has been modified to make it easier for you to find that PERFECT trade show display for your next show!  Select from over 1400 designs, ranging from banner stands to 50’ x 50’ Islands. You're sure to find the right display for your budget and marketing goals.  In EDS, discover over 80 articles about trade show marketing, 5000+ exhibit photos, videos, exhibit specials, and Frequently Asked Questions.  Here are the changes that were made:

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Topics: 2019 rental exhibits, trade show exhibit design tips, designing an effective booth, exhibit design search, trade show display search

It was all about technology at this trade show event

Posted on Tue, Mar 13, 2018

The 2018 ExhibitorLive Trade Show event in Las Vegas offered many new engagement opportunities for both attendees and exhibitors. They brought a new level of energy and excitement to the EXHIBITORLIVE community! You could choose from 182 educational sessions and workshops (including 70 all-new presentations) guaranteed to improve the performance of your trade shows and corporate events.   Experience the best new products in the Exhibit Hall, upgrade your face-to-face marketing skills, and expand your network of people who "do what you do".   Here are some highlights from the show:

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Topics: trade show technology, event technology, av rentals, las vegas trade show floor, 2019 trade show events, 2019 planning, trade show display design tips, trade show exhibit design tips, trade show booth plannign, motivating at trade show events

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