Trade Show Display Marketing Tips and Advice

Six Trends That Will Revolutionize Trade Show Marketing in 2019

Posted on Tue, Dec 18, 2018

Trade shows have many excellent benefits for businesses, from raising brand awareness and building brand loyalty to attracting new leads and networking opportunities. All of these benefits are great for increasing revenue and scaling up your business.  As with many other aspects of the marketing sector, trade shows have changed rapidly in recent years and are only set to continue to evolve further in 2019.   Take a look at the top six trends set to revolutionize the trade show landscape in 2019 and change what you do in your trade show booth next year.

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Topics: trade show effectiveness,, chicago trade show events, motivating at trade show events, trade show motivation, trade show exhibit design tips, interactive marketing at trade shows

Webcast Today: TSNN Create Memorable Event Experiences

Posted on Thu, Nov 08, 2018

Whether you’re a new event or an event with a 50-year (or longer!) legacy, you must break out of the standard education session/networking event/trade show floor model to create an experience to remember to compete in today’s market. Fortunately, event planners have more resources than ever to accomplish this challenge.
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Topics: trade show exhibit design tips, booth experience, Trade Show Experience, face-to-face marketing, trade show motivation, motivating at trade show events

Spring (or Summer) Cleaning for Exhibitors

Posted on Fri, Aug 10, 2018

As the weather warms and flowers begin to bloom, there’s often an urge to do spring cleaning around the house: garage, closets, front yard, you name it.   But what about your exhibit marketing program … have you thought about giving it a thorough spring cleaning as well?

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Topics: designing an effective booth, trade show exhibit design tips, trade show display design tips, effective trade show marketing, exhibit planning, booth planning

35 Motivational Quotes to Start Your Day

Posted on Tue, Jul 03, 2018

You can do it!"  When's the last time someone said that to you? In the daily grind of sales, you might not always receive words of motivation from your managers, because they get pushed to the wayside as calls and meetings pile up.  So think of this list as your personal cheerleader. It's ready to help start your day right and make it one you're proud of.

 Today you'll succeed in connecting with that hard-to-reach prospect. Today you'll close that complex deal. Today you'll go from being a good manager to a great one. Today is the day. So grab your coffee and check out these quotes!

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Topics: trade show display search, designing an effective booth, trade show exhibit design tips, 2018 trade show planning

Why Having Fun Matters

Posted on Mon, May 14, 2018

If you’re a follower of Trade Show Insights – or you’ve attended any of my workshops – you’ve probably heard me talk about the importance of rewarding your team. Celebrating your wins not only results in happier teammates and reduced stress, but it also helps to build a feeling of community and camaraderie among your team.  Now that doesn’t mean you should only reward those who work your trade show booth. It also isn’t just about celebrating the big wins. You’ve got to find ways to show appreciation and allow a little time for kicking back at every stage of the exhibit marketing process (or whatever projects your team is working on), or else people will begin to burn out.

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Topics: motivating at trade show events, marketing effectively at trade shows, exhibiting in las vegas, trade show exhibit design tips, attracting an audience, selling in your exhibit space

Questions to ask when stretching your trade show budget

Posted on Thu, Apr 05, 2018

Should we BUY our trade show display?  How much can we afford to spend on it?  Should we rent a booth to save money? How will we know if we are successful at a trade show?  These questions are debated in the meeting rooms of every company that utilizes trade show exhibiting as part of their overall marketing strategy.  And quite often it’s the capital expenditure allowance allocated for the purchase of an exhibit that determines what kind of “branch office environment” a company is able to deploy for their important industry trade shows. 

But in tough economic times, many companies are finding that capital expenditure money has been axed by senior management, who are cutting costs and hoarding cash as a defensive play against an uncertain economy.  The irony here is that in a down economy, it is even MORE important for companies to “get out there” and be face to face with their customers and prospects.  To extend their brands in the best way possible.  But what kind of exhibit can you really afford to build?

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Topics: exhibit design search, trade show exhibit design tips, planning for your trade show event, marketing strategy, trade show exhibit budget

Exhibit Design Search | All New EDS Changes!

Posted on Tue, Apr 03, 2018

Our Exhibit Design Search has been modified to make it easier for you to find that PERFECT trade show display for your next show!  Select from over 1400 designs, ranging from banner stands to 50’ x 50’ Islands. You're sure to find the right display for your budget and marketing goals.  In EDS, discover over 80 articles about trade show marketing, 5000+ exhibit photos, videos, exhibit specials, and Frequently Asked Questions.  Here are the changes that were made:

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Topics: exhibit design search, trade show display search, trade show exhibit design tips, designing an effective booth, 2018 rental exhibits

It was all about technology at this trade show event

Posted on Tue, Mar 13, 2018

The 2018 ExhibitorLive Trade Show event in Las Vegas offered many new engagement opportunities for both attendees and exhibitors. They brought a new level of energy and excitement to the EXHIBITORLIVE community! You could choose from 182 educational sessions and workshops (including 70 all-new presentations) guaranteed to improve the performance of your trade shows and corporate events.   Experience the best new products in the Exhibit Hall, upgrade your face-to-face marketing skills, and expand your network of people who "do what you do".   Here are some highlights from the show:

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Topics: motivating at trade show events, trade show technology, trade show booth plannign, trade show exhibit design tips, trade show display design tips, 2018 trade show events, 2018 planning, las vegas trade show floor, event technology, av rentals

Motivational Songs to Get You Pumped in 2018

Posted on Tue, Feb 20, 2018

Prospecting for sales leads even when you are in your booth at a trade show event ... not the most fun thing in the world. There’s no question that it’s incredibly important, but researching dozens of companies every day in the hopes of finding a few good fits isn’t the most titillating task.So we’re here to help.  Get motivated with free quotes, videos, and songs from our motivational chatbot.  We’ve compiled the ultimate pump-up playlist to keep you sharp and focused while you pan for gold. And as an added bonus, you can find the embedded Spotify playlist at the bottom of this post.

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Topics: trade show events in las vegas, trade show motivation, motivating at trade show events, trade show exhibit design tips, marketing effectively at trade shows, trade show display design tips, Trade Show Marketing Tips

New Blog and White Paper Series to Highlight Effective Trade Show Marketing

Posted on Thu, Dec 21, 2017

Chicago – The Tradeshow Network Marketing Group is launching a new weekly blog series in 2018 with tips and expert advice for trade show managers and marketers, focused on effective selling in and out of the booth space. The Chicago-based exhibit firm will also be publishing quarterly white papers, which will provide in-depth information on how to maximize the returns on trade show sales efforts and exhibit investments.

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Topics: Trade Show Marketing Tips, trade show display design tips, trade show exhibit design tips, effective trade show marketing, marketing effectively at trade shows, designing an effective booth

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