Trade shows have many excellent benefits for businesses, from raising brand awareness and building brand loyalty to attracting new leads and networking opportunities. All of these benefits are great for increasing revenue and scaling up your business. As with many other aspects of the marketing sector, trade shows have changed rapidly in recent years and are only set to continue to evolve further in 2019. Take a look at the top six trends set to revolutionize the trade show landscape in 2019 and change what you do in your trade show booth next year.Read More
Trade Show Display Marketing Tips and Advice
As the weather warms and flowers begin to bloom, there’s often an urge to do spring cleaning around the house: garage, closets, front yard, you name it. But what about your exhibit marketing program … have you thought about giving it a thorough spring cleaning as well?Read More
You can do it!" When's the last time someone said that to you? In the daily grind of sales, you might not always receive words of motivation from your managers, because they get pushed to the wayside as calls and meetings pile up. So think of this list as your personal cheerleader. It's ready to help start your day right and make it one you're proud of.
Today you'll succeed in connecting with that hard-to-reach prospect. Today you'll close that complex deal. Today you'll go from being a good manager to a great one. Today is the day. So grab your coffee and check out these quotes!Read More
If you’re a follower of Trade Show Insights – or you’ve attended any of my workshops – you’ve probably heard me talk about the importance of rewarding your team. Celebrating your wins not only results in happier teammates and reduced stress, but it also helps to build a feeling of community and camaraderie among your team. Now that doesn’t mean you should only reward those who work your trade show booth. It also isn’t just about celebrating the big wins. You’ve got to find ways to show appreciation and allow a little time for kicking back at every stage of the exhibit marketing process (or whatever projects your team is working on), or else people will begin to burn out.Read More
Should we BUY our trade show display? How much can we afford to spend on it? Should we rent a booth to save money? How will we know if we are successful at a trade show? These questions are debated in the meeting rooms of every company that utilizes trade show exhibiting as part of their overall marketing strategy. And quite often it’s the capital expenditure allowance allocated for the purchase of an exhibit that determines what kind of “branch office environment” a company is able to deploy for their important industry trade shows.
But in tough economic times, many companies are finding that capital expenditure money has been axed by senior management, who are cutting costs and hoarding cash as a defensive play against an uncertain economy. The irony here is that in a down economy, it is even MORE important for companies to “get out there” and be face to face with their customers and prospects. To extend their brands in the best way possible. But what kind of exhibit can you really afford to build?Read More
Our Exhibit Design Search has been modified to make it easier for you to find that PERFECT trade show display for your next show! Select from over 1400 designs, ranging from banner stands to 50’ x 50’ Islands. You're sure to find the right display for your budget and marketing goals. In EDS, discover over 80 articles about trade show marketing, 5000+ exhibit photos, videos, exhibit specials, and Frequently Asked Questions. Here are the changes that were made:Read More
The 2018 ExhibitorLive Trade Show event in Las Vegas offered many new engagement opportunities for both attendees and exhibitors. They brought a new level of energy and excitement to the EXHIBITORLIVE community! You could choose from 182 educational sessions and workshops (including 70 all-new presentations) guaranteed to improve the performance of your trade shows and corporate events. Experience the best new products in the Exhibit Hall, upgrade your face-to-face marketing skills, and expand your network of people who "do what you do". Here are some highlights from the show:Read More
Topics: trade show technology, event technology, av rentals, las vegas trade show floor, 2018 trade show events, 2018 planning, trade show display design tips, trade show exhibit design tips, trade show booth plannign, motivating at trade show events
Prospecting for sales leads even when you are in your booth at a trade show event ... not the most fun thing in the world. There’s no question that it’s incredibly important, but researching dozens of companies every day in the hopes of finding a few good fits isn’t the most titillating task.So we’re here to help. Get motivated with free quotes, videos, and songs from our motivational chatbot. We’ve compiled the ultimate pump-up playlist to keep you sharp and focused while you pan for gold. And as an added bonus, you can find the embedded Spotify playlist at the bottom of this post.Read More
Topics: Trade Show Marketing Tips, marketing effectively at trade shows, trade show display design tips, trade show exhibit design tips, trade show events in las vegas, trade show motivation, motivating at trade show events
Chicago – The Tradeshow Network Marketing Group is launching a new weekly blog series in 2018 with tips and expert advice for trade show managers and marketers, focused on effective selling in and out of the booth space. The Chicago-based exhibit firm will also be publishing quarterly white papers, which will provide in-depth information on how to maximize the returns on trade show sales efforts and exhibit investments.Read More