Great event design gets its inspiration from a multitude of sources. Maybe that inspiration comes from the world of high-end hotel designers, or it could even be found in the season. I think most would agree that great event design also includes some sort of creative element. The word “creative” is often defined as having the quality of something created rather than imitated. “Creativity” is defined simply as the ability to create. Unbeknownst to me (and certainly not intended), one day I happened upon my creative self. I found him odd at times, difficult to understand and slightly scary, but I welcomed him into my life just the same.
Trade Show Display Marketing Tips and Advice
An effective trade booth design is one that represents a design that is able to deliver incorporated communication during the trade event. Exhibiting is a big investment when it comes to money and time. So, if you are planning on doing it, you should do it right. This means that you should think about every aspect, from what the exhibition stand will look like, to how to set it up, and even how to sell to customers when they are at your booth. Here, you can see how to set up and sell on your booth, as well as the ways to make sure that you stand will be the one that people remember the most.Read More
Trade shows have many excellent benefits for businesses, from raising brand awareness and building brand loyalty to attracting new leads and networking opportunities. All of these benefits are great for increasing revenue and scaling up your business. As with many other aspects of the marketing sector, trade shows have changed rapidly in recent years and are only set to continue to evolve further in 2019. Take a look at the top six trends set to revolutionize the trade show landscape in 2019 and change what you do in your trade show booth next year.Read More
As the weather warms and flowers begin to bloom, there’s often an urge to do spring cleaning around the house: garage, closets, front yard, you name it. But what about your exhibit marketing program … have you thought about giving it a thorough spring cleaning as well?Read More
You can do it!" When's the last time someone said that to you? In the daily grind of sales, you might not always receive words of motivation from your managers, because they get pushed to the wayside as calls and meetings pile up. So think of this list as your personal cheerleader. It's ready to help start your day right and make it one you're proud of.
Today you'll succeed in connecting with that hard-to-reach prospect. Today you'll close that complex deal. Today you'll go from being a good manager to a great one. Today is the day. So grab your coffee and check out these quotes!Read More
If you’re a follower of Trade Show Insights – or you’ve attended any of my workshops – you’ve probably heard me talk about the importance of rewarding your team. Celebrating your wins not only results in happier teammates and reduced stress, but it also helps to build a feeling of community and camaraderie among your team. Now that doesn’t mean you should only reward those who work your trade show booth. It also isn’t just about celebrating the big wins. You’ve got to find ways to show appreciation and allow a little time for kicking back at every stage of the exhibit marketing process (or whatever projects your team is working on), or else people will begin to burn out.Read More
Should we BUY our trade show display? How much can we afford to spend on it? Should we rent a booth to save money? How will we know if we are successful at a trade show? These questions are debated in the meeting rooms of every company that utilizes trade show exhibiting as part of their overall marketing strategy. And quite often it’s the capital expenditure allowance allocated for the purchase of an exhibit that determines what kind of “branch office environment” a company is able to deploy for their important industry trade shows.
But in tough economic times, many companies are finding that capital expenditure money has been axed by senior management, who are cutting costs and hoarding cash as a defensive play against an uncertain economy. The irony here is that in a down economy, it is even MORE important for companies to “get out there” and be face to face with their customers and prospects. To extend their brands in the best way possible. But what kind of exhibit can you really afford to build?Read More
Our Exhibit Design Search has been modified to make it easier for you to find that PERFECT trade show display for your next show! Select from over 1400 designs, ranging from banner stands to 50’ x 50’ Islands. You're sure to find the right display for your budget and marketing goals. In EDS, discover over 80 articles about trade show marketing, 5000+ exhibit photos, videos, exhibit specials, and Frequently Asked Questions. Here are the changes that were made:Read More