Trade Show Blog

Practical guidance for planning exhibits, choosing booth sizes, managing
logistics, improving graphics, and getting more from every show on your calendar.

face-to-face marketing

5 min read

Effective Strategies for Your Trade Show Marketing Program

Karin Roberts: Tue, Jun 24, 2025

Here are comprehensive and practical insights meticulously crafted to empower you in overcoming a wide array of obstacles that may arise in your...

8 min read

Guide to the Marketing Pie: Pieces, Importance, and Diversification

Karin Roberts: Thu, Mar 06, 2025

If you hand around in marketing circles for a long time, you'll generally encounter two kinds of people. The first kind of person is like me. We're...

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3 min read

When Do We Really Need Face-to-Face Interactions?

Karin Roberts: Tue, Sep 17, 2024

Face-to-face interaction strengthens interpersonal connections among team members. This helps to establish and build trust. Especially if you're...

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6 min read

Ways to UP your Trade Show Marketing Program

Karin Roberts: Tue, May 21, 2024

Isn't digital marketing simply incredible? From its elegant solutions, intricate insights, to the ability to target an audience with precision, it's...

4 min read

Using Artificial Intelligence (AI) Tools for Event Planning

Karin Roberts: Tue, Mar 12, 2024

Artificial intelligence (AI) has the power to become a transformative force in the meetings and events planning industry. As planners navigate a...

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4 min read

Harnessing the Power of Face-To-Face Marketing

Karin Roberts: Thu, Jun 29, 2023

When it comes to building strong connections and leaving a lasting impact, nothing beats the power of face-to-face marketing. Engaging with potential...

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2 min read

In-Person Events Build Trust — Vital in a Polarized World

Karin Roberts: Thu, May 25, 2023

A recent report revealed that in-person events are the most trustworthy source of information, more so than academic institutions and media outlets....

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3 min read

New Rules for Attendee Marketing

Karin Roberts: Tue, Aug 02, 2022

Event marketing is on the rebound following a nearly complete shutdown during the pandemic and its aftermath of staffing shortages, resource gaps and...

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2 min read

3 Benefits of Forming Direct Connections with Event Attendees

Karin Roberts: Thu, Jul 07, 2022

In the past few years, audiences experienced much more than just a pandemic (which would’ve been enough on its own). People also experienced extreme...

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3 min read

14 Ideas for Clever Conversation-Starters at Meetings and Events

Karin Roberts: Thu, Jun 16, 2022

In today’s hybrid world, guests who choose to attend an event in person are likely seeking meaningful face-to-face connections that can be harder to...

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