Trade shows present an excellent opportunity for companies of all sizes to showcase new products, gather feedback from current customers and move prospects down the sales funnel. Events are an extremely valuable investment for marketing teams, as 92 percent of trade show attendees expect to learn about new products and services in their industry at each show. So valuable, that according to the Center for Exhibition Industry Research's 2017 How the Exhibit Dollar is Spent Report, exhibitor spending in the U.S. stood at a hefty $25 billion in 2017.Read More
Trade Show Display Marketing Tips and Advice
We’ve all heard of trade shows, and you may even frequent them for your business. But where do trade shows fall in the current world of inbound marketing? Have they grown with the changing times? And, more importantly, should your business be dedicating time to them?Read More
Recently a client of mine was attending a trade show for a selected group who could use his services. It was not an audience that was his “bread and butter” but a crowd that could help him seriously expand certain areas of his business. As usual, he packed up his trade show display, business cards and brochure. But this year, he took something else along.Read More
Work events are really hit or miss. Let’s be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of a stuffy networking happy hour? That’s why I was not only relieved, but also surprised and delighted, when I attended a holiday party that featured a live, interactive version of an arcade game. An entire room had been curated to look like a video game setting, and people were dressed up as characters from it. There was a giant, real-life scoreboard, boppy electronic music, and best of all, there was no tedious small talk.
You are starting the marketing planning process for 2017. Your company is doing well but targets 5% growth in sales for the coming year, in light of a new product that will launch at the end of this year. So you sit down and map out all the trade show events where you will exhibit, sorting them by national and regional shows along with your target audience for each. You prepare this spreadsheet so that when your boss asks what you need to be effective in driving sales for your company in 2017, you can easily share your roadmap to success via trade shows.
But what if he or she comes back with a challenge like, "That is an awesome plan, but we need to trim it down a bit." Now what do you do? Optimizing your trade show budget can be a tricky thing, especially with costs going up every year. Here are some ideas to help you maximize your efforts.Read More
Forget early morning yoga. Though it’s a popular event at trade shows and conferences, it tends to in most cases to only attract a few die-hard enthusiasts, says Dr. Kim, president and CEO of X bytes, a byte-size wellness company. A much better solution would be to focus on combatting mid-morning and mid-afternoon sitting fatigue with a fitness break. Going a step further? How about turning your networking meeting into a cycling class? Incorporating wellness has become a popular move for trade shows and conferences, but making it fun and enticing remains a challenge. Though most people would subscribe to fitness as an important value, many would assign it to their future self.Read More
In the fast-paced, ever-evolving world of inbound marketing, the key to success is to always be observing, adapting, and learning. You need to be a lifelong student of the industry and how it changes. And sometimes, like all great students, that means you need to hit the books.Read More
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- Booth staff training tips.
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Generate the most leads at tradeshows using these tips.
The Tradeshow Network Marketing Group (TNMG) is pleased to announce the launching of a new marketing website and branding for their client, Compass Instruments. TNMG delivered a cleaner, more modern logo for identification and an enhanced user interface featuring a sophisticated product search capability for the company. They also created the company’s new tagline, “Your source for fuels, lubricants and materials testing equipment.” “Compass first came to us three years ago looking for a trade show booth. Because of our understanding of marketing and their product lines, we were then given the opportunity to develop their website," said Karin Roberts, Marketing Manager at TNMG. “Just like in a trade show where you need to drive the right traffic to your trade show booth space, the right website design is critical for driving prospective customers to the company’s products and services.”Read More