No matter how large or small your business, rental exhibits can help you make a much larger impact at trade shows at a reduced initial price. When approached the right way, rental properties can make your company’s trade show presence stand out stronger than if you were to purchase a smaller space/booth. So consider the benefits of a larger space to bring in the prospect! Our process of creating a rental rendering:
Exhibit Design Planning Questions - Trade Show Event - Dates of Show - Show City – Venue - Booth Space/Booth Size
Messaging - What is your key message to your clients? What is the personality/brand of your company? Who is the target market at this show?
Functionality - What will you be bringing to generate interaction with attendees in your booth? Are you showing or demonstrating products, or conducting live or video presentations? Is storage space required? Will any hospitality be conducted in the booth? Do you need a private conference area?
Design - What are your corporate colors and brand image as conveyed in your literature and your website? Do you have design preferences for the exhibit, such as curvy versus straight-line designs? Are there any textures or designs you want to avoid?
Budget - What is your desired budget range for this booth and what does that include (structure, graphics, shipping, storage)?
Costs associated with a trade show budget overall and how to manage it.