6 min read
Karin Roberts: Thu, Sep 03, 2026
As autumn approaches, forward-thinking exhibitors are already turning their attention to next year's show calendar. It might feel premature to think...
3 min read
Karin Roberts: Thu, Apr 02, 2026
Choosing the right event is one of the most important strategic decisions your marketing team will make all year. The trade shows you select...
3 min read
Karin Roberts: Tue, Nov 18, 2025
Before committing to an exhibit space contract, take time to clarify several essential points that impact your success. Start by defining your...
3 min read
Karin Roberts: Thu, May 01, 2025
Why does strategic planning seem to be last on the to-do list for trade shows? It’s a perplexing oversight, especially considering the significant...
2 min read
Karin Roberts: Mon, Nov 18, 2024
Over the past couple of years, folks have become accustomed to a virtual world that allows them to work, learn and play from the comfort of their own...
3 min read
Karin Roberts: Thu, May 16, 2024
Artificial Intelligence (AI) technology is transforming every industry, allowing enterprises to enhance performance, improve productivity and gain...
4 min read
Karin Roberts: Thu, May 09, 2024
Trade shows play important roles in marketing as well as business networking. People will seek to meet people and companies at their own level in the...
5 min read
Karin Roberts: Thu, Apr 18, 2024
The United States Census Bureau reported almost 1.4 million self-employed Black people in September 2022, an 11.9% increase from August 2022....
13 min read
Karin Roberts: Tue, Nov 14, 2023
When it comes to work events, trade shows, or promotional campaigns, they can really be hit or miss. It's not solely the product that motivates...
3 min read
Karin Roberts: Tue, Oct 24, 2023
Coming out of the pandemic, fears that events might struggle to reclaim their audience surfaced. But today, the audience is returning and expected to...