Trade Show Display Marketing Tips and Advice

Safeguarding Personal Data: Highlights for the Trade Show Industry

Posted on Thu, Jun 20, 2019

As most of you know, the safeguarding of personal data or as the GDPR calls it, personally identifiable information (PII), is a hot topic in the trade show industry.  This started with the EU’s General Data Protection Regulation (GDPR) that became EU law on May 25, 2018, and continues with the enactment of several state laws, most notably the California Consumer Privacy Act (CCPA), which will become effective on January 1, 2020.

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Topics: Trade Show Ideas, Trade Show Marketing, Trade Show Marketing Tips, trade show business, tradeshow marketing, tradeshow checklist, trade show effectiveness

What is event marketing?

Posted on Thu, May 23, 2019

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Topics: Trade Show Marketing Tips, tradeshow marketing, tradeshow success, tradeshow planning, effective trade show marketing

Give your next event the Game of Thrones effect

Posted on Tue, May 14, 2019

If you love Game of Thrones, you’ve got plenty of company these days. And even if you’re not a fan, you can’t escape the buzz.  People talk about it all day Monday—and all week long. They reminisce about that one episode three years ago, and debate what’s going to happen next.  Funny ... that’s true about GameBuzz, too!

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Topics: Trade Show Ideas, Trade Show Marketing Tips, tradeshow marketing, generating leads at trade shows, marketing at trade shows, trade show games

How to Get People to Actually Listen to You

Posted on Tue, Dec 19, 2017

By now, you may have heard of a musical called Hamilton.  In you haven’t, here’s a rundown: Since its Broadway debut in August 2015, people can't get enough of it. They're paying upwards of $500 for crappy seats, and close to $3,000 for good ones. It won a Pulitzer, a Grammy and 11 Tony Awards. Its composer and original star, Lin-Manuel Miranda, is now a celebrity.  In other words: People are listening to this stuff.  Seeing the way Hamilton captivated such massive audiences -- in less than a year -- fascinates me. How the heck did this thing blow up?

Watching the progress and near-instant success of Hamilton is really a lesson in why people listen -- not just to a hit musical, but to a person, a podcast, or anything, really. A lot can be learned by looking into those reasons, especially for marketers. To what and whom do people listen? Why? And how can we get them to listen to us? 

To answer those questions, we did some research on the listening process, our motivations for listening, and more.

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Topics: Trade Show Marketing, Trade Show Marketing Tips, face-to-face marketing, tradeshow marketing, creative ideas for design, exhibit marketing,, interactive marketing at trade shows

18 Sales Qualification Questions to Identify Prospects Worth Pursuing

Posted on Thu, Oct 05, 2017

Not every lead is a good fit for a product or service -- no matter how strongly a salesperson believes they are (or wants them to be). Buyers don't buy just because they have a serious need, a looming deadline, or money to burn. They buy because of a combination of all of these factors, and more. During sales qualification, salespeople can't simply focus on establishing a fit on one of these criteria. They have to establish a fit on all the relevant factors.

While the specific sales questions a rep asks will depend on the product or service they sell, here are 18 solid conversation starters that can help you recognize who's a successful customer in the making, and who's barking up the wrong tree.

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Topics: Trade Show Marketing, Trade Show Marketing Tips, tradeshow marketing, trade show selling, trade show selling tips

Why is Change so Painful?

Posted on Thu, Aug 31, 2017

It seems last month’s post on Reinventing the Trade Show Floor touched a few nerves. First, there were a handful of unsubscribes from my monthly ezine. Then there were some heated comments in social media.  It’s always amazing how pointing out the obvious can get people so fired up. You’ve got to wonder where the root of all that defensive ire is coming from. Sometimes I think it’s because facing change is painful.  Oh sure, there are valid points among the foot stomping: 

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Topics: Trade Show Marketing, Trade Show Marketing Tips, tradeshow marketing, selling at trade shows

Taking Digital Content to the Trade Show

Posted on Thu, Mar 23, 2017

Recently a client of mine was attending a trade show for a selected group who could use his services. It was not an audience that was his “bread and butter” but a crowd that could help him seriously expand certain areas of his business. As usual, he packed up his trade show display, business cards and brochure.  But this year, he took something else along.

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Topics: face-to-face marketing, tradeshow marketing, marketing at trade shows, trade show tips, marketing at trade show events, trade show markeitng, creative trade show marketing

Ways to Keep Your Trade Show Leads from Slipping Away

Posted on Tue, Mar 07, 2017

There’s a long-standing statistic shared in the trade show world that 80 percent of leads are never followed up. While some may doubt the accuracy of that number, I must say it seems pretty on-track with what I’ve experienced as an attendee.  And even though I understand how this happens — leads tend to get lost in the post-show shuffle — I really can’t imagine why it’s allowed to happen when there are so many things that can be done to prevent it.

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Topics: trade show leads, tradeshow marketing, trade show benefits, tradeshow leads

How To Drive Targeted Traffic To Your Trade show Booth

Posted on Thu, Apr 07, 2016

Trade show attendance represents a considerable investment for businesses both big and small. Regardless of a company’s market share, any booth manager will tell you that shows can oftentimes mean the difference between a good year and a stellar year, and the reason is pretty obvious. Trade shows offer the kind of direct access to hundreds or even thousands of prospective clients that you just won’t experience anywhere else. And because most trade shows wrap up after just three days, it means that the window of opportunity to capitalize on the number of leads walking the floor is incredibly short. For this reason, you simply can’t rely solely on bright digital signage to draw in the crowds – in order to make the most of your next trade show; you’re going to have to target your approach.

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Topics: trade show booth, tradeshow marketing, marketing at trade shows, trade show tips, marketing messages, booth traffic

Exhibition Marketing ideas for Beginners

Posted on Tue, Nov 24, 2015

Trade shows and exhibit booths are the perfect vehicle in so many ways when it comes to promoting your company and snagging more customers. With your exhibition materials created, you will feel poised, ready for the action and the floods of delegates that will stampede their way toward your booth. Except they won’t. There is no tougher an audience than the hordes of delegates, veterans of exhibitions from years gone by. The hardened delegate is constantly looking for something new, something big and YOU need to be the next big thing.

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Topics: trade show plan, trade show booth, Trade Show Ideas, tradeshow marketing, trade show tips

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