14 min read
Karin Roberts: Tue, Feb 11, 2025
Organizing a trade show doesn’t begin just a month or two in advance. In reality, it requires anywhere from six months to a full year of preparation...
3 min read
Karin Roberts: Tue, Jul 09, 2024
When you’re at a trade show, it’s easy to get focused on simply gathering leads or generating sales – short-term results. But beyond that, are you...
7 min read
Karin Roberts: Thu, Oct 12, 2023
What does Gen Z want? These five words strung together have become today’s million-dollar question in more ways than one as the rest of the world...
3 min read
Karin Roberts: Tue, Aug 29, 2023
Recently we sent out an email blast through a trade publication to market our exhibit services. The numbers were there: 50,000 of our target market...
4 min read
Karin Roberts: Thu, Jun 29, 2023
When it comes to building strong connections and leaving a lasting impact, nothing beats the power of face-to-face marketing. Engaging with potential...
7 min read
Karin Roberts: Tue, Jun 20, 2023
Advertising has long been a strategy to sell products and services to the public, or at the very least, generate interest in them. But running ads...
6 min read
Karin Roberts: Thu, Oct 27, 2022
How the request for proposal became a vehicle for the misappropriation of someone else's work. Independent event professionals and other meeting...
4 min read
Karin Roberts: Thu, Sep 15, 2022
As advisors for caterers and small business owners, we’re often asked how to create the right marketing budget. As marketers, we’re frequently asked...
3 min read
Karin Roberts: Tue, Aug 02, 2022
Event marketing is on the rebound following a nearly complete shutdown during the pandemic and its aftermath of staffing shortages, resource gaps and...
3 min read
Karin Roberts: Thu, Jun 16, 2022
In today’s hybrid world, guests who choose to attend an event in person are likely seeking meaningful face-to-face connections that can be harder to...