Trade Show Display Marketing Tips and Advice

5 Strategies for Selling Your Products at Fairs, Trade Shows, & Festivals

Posted on Thu, Nov 29, 2018

In a world where retail eCommerce sales surpassed $2.3 billion this year, touting your products at fairs, trade shows, and festivals might seem like an outdated tactic to grow your business.  However, showcasing your product or service in real life still has high sales potential today. 82% of trade show attendees are directly involved in their teams’ purchasing decisions, so setting up shop at fairs, trade shows, and festivals is one of the best ways to connect with your target accounts’ key decision makers. Trade shows can also help you connect with other players in your industry, market your brand to a large audience, and gather feedback about your products. To help you get the most out of your next trade show, we’ve compiled five effective strategies for selling your products at your booth. And hopefully, they can help you instantly attract your visitors’ attention and convince them to buy on the spot.

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Topics: trade show effectiveness,, motivating at trade show events, marketing effectively at trade shows, trade show display design tips, attracting an audience, tips on how to sell at trade shows

Trade Shows Make Changes to Adapt to a Changing World

Posted on Tue, Nov 20, 2018

This article is specific to trade shows in the APPAREL market.  The way we do business in the apparel and textile industries is being altered at lightning speed. With that in mind, the trade shows that serve those industries also are taking major steps to keep up with that changing world. We caught up with trade-show organizers to find out what they are doing to better serve customers.  Here is what they had to say:

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Topics: trade show effectiveness,, motivating at trade show events, trade show motivation, marketing effectively at trade shows, trade show display design tips

Spring (or Summer) Cleaning for Exhibitors

Posted on Fri, Aug 10, 2018

As the weather warms and flowers begin to bloom, there’s often an urge to do spring cleaning around the house: garage, closets, front yard, you name it.   But what about your exhibit marketing program … have you thought about giving it a thorough spring cleaning as well?

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Topics: designing an effective booth, trade show exhibit design tips, trade show display design tips, effective trade show marketing, exhibit planning, booth planning

5 Clever Ways to Convince Someone (Without Being Dishonest)

Posted on Tue, Apr 17, 2018

Some people call George C. Parker the most convincing American who ever lived. Once or twice a week for several years, Parker convinced people he owned the Brooklyn Bridge. After they believed him, he’d sell it to them. His buyers would usually discover the swindle when police arrested them for putting on toll barriers on “their” bridge.

While Parker definitely isn't a good role model when it comes to honesty, there's no doubt he knew how to bring others around to his point of view. Once you know exactly how to convince someone (the right way), you'll be a better salesperson, entrepreneur, and/or professional.

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Topics: motivating at trade show events, trade show booth selling, trade show display design tips, 2018 trade show plans, selling in your exhibit space

Where are the top trade show events held?

Posted on Thu, Apr 12, 2018

The top trade show events across the US are numerous.  We participating in most of them with our custom exhibit rentals for various clients - but not all the them.    But looking both the public and private sectors based on square footage, show attendance, exhibitor participation and overall feedback,  this is the list of our analysis.   Here are links to some of the top trade show venues for your reference: Read More

Topics: exhibit design search, trade show venues, convention centers, trade show rental displays, marketing effectively at trade shows, trade show display design tips, planning for your trade show event

It was all about technology at this trade show event

Posted on Tue, Mar 13, 2018

The 2018 ExhibitorLive Trade Show event in Las Vegas offered many new engagement opportunities for both attendees and exhibitors. They brought a new level of energy and excitement to the EXHIBITORLIVE community! You could choose from 182 educational sessions and workshops (including 70 all-new presentations) guaranteed to improve the performance of your trade shows and corporate events.   Experience the best new products in the Exhibit Hall, upgrade your face-to-face marketing skills, and expand your network of people who "do what you do".   Here are some highlights from the show:

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Topics: motivating at trade show events, trade show technology, trade show booth plannign, trade show exhibit design tips, trade show display design tips, 2018 trade show events, 2018 planning, las vegas trade show floor, event technology, av rentals

Motivational Songs to Get You Pumped in 2018

Posted on Tue, Feb 20, 2018

Prospecting for sales leads even when you are in your booth at a trade show event ... not the most fun thing in the world. There’s no question that it’s incredibly important, but researching dozens of companies every day in the hopes of finding a few good fits isn’t the most titillating task.So we’re here to help.  Get motivated with free quotes, videos, and songs from our motivational chatbot.  We’ve compiled the ultimate pump-up playlist to keep you sharp and focused while you pan for gold. And as an added bonus, you can find the embedded Spotify playlist at the bottom of this post.

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Topics: trade show events in las vegas, trade show motivation, motivating at trade show events, trade show exhibit design tips, marketing effectively at trade shows, trade show display design tips, Trade Show Marketing Tips

New Blog and White Paper Series to Highlight Effective Trade Show Marketing

Posted on Thu, Dec 21, 2017

Chicago – The Tradeshow Network Marketing Group is launching a new weekly blog series in 2018 with tips and expert advice for trade show managers and marketers, focused on effective selling in and out of the booth space. The Chicago-based exhibit firm will also be publishing quarterly white papers, which will provide in-depth information on how to maximize the returns on trade show sales efforts and exhibit investments.

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Topics: Trade Show Marketing Tips, trade show display design tips, trade show exhibit design tips, effective trade show marketing, marketing effectively at trade shows, designing an effective booth

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