3 min read
Karin Roberts: Tue, Nov 18, 2025
Before committing to an exhibit space contract, take time to clarify several essential points that impact your success. Start by defining your...
7 min read
Karin Roberts: Thu, Apr 04, 2024
Trade shows can be an exceptional platform for exhibitors to not only reconnect with existing clients but also to attract new business from potential...
2 min read
Karin Roberts: Thu, Sep 21, 2023
Before Covid-19, event planning companies often were given six to 12 months' notice before a client’s event date — sometimes three months for...
4 min read
Karin Roberts: Tue, Jun 06, 2023
Recently, I had a phenomenal connection with an exhibitor at an industry trade show. We really clicked, the conversation flowed and their solution...
Karin Roberts: Tue, May 23, 2023
Breezing past your deadlines with time to spare depends on having a great trade show checklist. Many companies nail the logistical part of the...
4 min read
Karin Roberts: Thu, Apr 27, 2023
We’ll excuse you if your head is spinning due to the massive disruption that’s impacted the meetings and events industry in the last two years. While...
3 min read
Karin Roberts: Tue, Jan 31, 2023
The 2023 Trade show season is upon us, so if you are planning to attend, sponsor, or exhibit at a trade show and haven’t started planning yet, it’s...
4 min read
Karin Roberts: Tue, Mar 29, 2022
In my many years in our industry, I’ve never faced a tougher time assisting clients negotiate, renegotiate, contract and modify contracts, and also...
3 min read
Karin Roberts: Tue, Jan 19, 2021
Wondering how to improve your trade show planning? Use these three tips to throw an event that drives interaction between exhibitors and attendees.
4 min read
Karin Roberts: Tue, Apr 30, 2019
Paying for a booth space at your next associations trade show event is easy. You look at the map and you figure out how much of your marketing budget...