Trade Show Display Marketing Tips and Advice

As most of you know, the safeguarding of personal data or as the GDPR calls it, personally identifiable information (PII), is a hot topic in the trade show industry.  This started with the EU’s General Data Protection Regulation (GDPR) that became EU law on May 25, 2018, and continues with the enactment of several state laws, most notably the California Consumer Privacy Act (CCPA), which will become effective on January 1, 2020.

It is a wrap for the 2019 NRA show - and it was a good one!   The National Restaurant Association Show is the place to explore everything that’s happening in the industry—from equipment and supplies to food & beverage to technology, it’s all here.  Learn, experience, network, sample, and test all the latest things.  It was their 100TH anniversary - and as you walked into the venue they were serving up cake for all attendees.  But the best part was the FOOD our exhibitors were handing out and we got to taste them all!  Take a look at our video of all the awesome trade show booths.

If you love Game of Thrones, you’ve got plenty of company these days. And even if you’re not a fan, you can’t escape the buzz.  People talk about it all day Monday—and all week long. They reminisce about that one episode three years ago, and debate what’s going to happen next.  Funny ... that’s true about GameBuzz, too!

Anybody who's ever coordinated a trade show exhibit knows it's a lot like herding cats. In a blizzard. On a frozen lake. There are all those moving parts that are constantly changing, and it requires both technical and interpersonal skills to get everything to come together successfully on the show floor. Sound impossible? It’s not, really. You may just need to develop some skills that you have overlooked. Here are five ideas where you could start:

As a manager of your trade show marketing program - what makes you optimistic about your booth program for 2016? According to the results of EXHIBITOR Magazine's 2016 Economic Outlook Survey, which gauged the opinions, expectations, and experiences of nearly 400 exhibit and event professionals, 2016 is likely to be a repeat of last year in terms of show schedules and budget allocations. But with one-half of respondents considering new builds in the next 12 months – and 85 percent anticipating larger returns on their exhibit-marketing investments than in 2015 – it appears face-to-face marketers are still mostly optimistic, despite slower-than-desired economic increases.

Trade shows require a lot of TEAM effort - from the creative design of the booth to the laying down of the carpet and building a buzz around your exhibit.  These quotes might help you in your endeavors down the road - enjoy!

When your company spends the money, time, and effort to display a booth at a trade show, it is vital to make the best of it. Careful planning and research can go a long way towards ensuring a successful showing at your next trade show. This article will highlight ways to attract visitors to your booth, detail ways to plan out a successful trade show exhibition, and explore some of the best ideas for trade show giveaways. A trade show is a place where buyers and sellers meet. The benefit is that buyers come to a trade show looking to buy and wanting to learn about the latest and greatest that you have to offer. The problem is the amount of competition you have in the direct vicinity. The way to overcome the problem is to take steps to ensure that buyers won’t miss your booth. Here are 10 ways to make sure visitors stop by your trade show booth:

As a trade show organizer, you know your exhibitors are only as happy as they are successful. Their success is your success, and they're far more likely to be a repeat exhibitor if they feel your event offers a great return on investment. Video marketing is one of your exhibitors' most cost-effective tools. Thanks to today's sophisticated editing software and hardware, the number of boring marketing videos has been drastically reduced over the last decade. Gone are the days of dull, monotone infomercials that used to plague trade shows.

Exhibiting at trade shows is a big investment of time, effort and money. It needs to pay off in measurable results. What makes trade shows so appealing as a marketing tool is the ability to conduct face-to-face marketing, to design a display that reflects well on your brand image and to staff your exhibit with your best representatives. Where else can you find so many potential customers in person in one place?

Imagine a world where everywhere you turn, another person is interested in what your company does. Aisles filled with prospective clients with money to burn and stars in their eyes. Envision a scenario where every word you say has an impact, directly connecting to your target audience. This is what Trade Shows are all about. The Trade Show News Network reports that a colossal 81% of trade show booth attendees have buying authority. This means that 4 out of 5 people at your next show are ready to become your customer. With that in mind, let’s start perfecting our Trade Show performance.