4 min read
Karin Roberts: Tue, Feb 17, 2026
Trade shows can be powerful growth drivers, but they are also complex, expensive, and time-consuming. From exhibit design and logistics to labor...
6 min read
Karin Roberts: Tue, Oct 14, 2025
Trade shows present invaluable opportunities to make a measurable impact on your business goals—but true success hinges on your ability to stand out,...
3 min read
Karin Roberts: Thu, May 23, 2024
Trade shows are a dynamic, interactive, and highly competitive space where businesses look for attention and an opportunity to connect with potential...
4 min read
Karin Roberts: Thu, Feb 08, 2024
Trade shows serve as a powerful platform that brings together businesses from the same industry, attracting hundreds, and sometimes even thousands,...
4 min read
Karin Roberts: Thu, Apr 27, 2023
We’ll excuse you if your head is spinning due to the massive disruption that’s impacted the meetings and events industry in the last two years. While...
4 min read
Karin Roberts: Thu, Mar 09, 2023
You’ve set the date. You’ve booked your booth. You just need to figure out how you’re going to attract attendees. This might look like a daunting...
6 min read
Karin Roberts: Tue, Feb 14, 2023
Today, companies are racing to return to in-person events after discovering there is no substitute for personal connections. In business,...
13 min read
Karin Roberts: Thu, Mar 10, 2022
After a year-and-a-half break while the world reeled and readjusted to the COVID-19 pandemic, events came roaring back in the second half of 2021....
4 min read
Karin Roberts: Tue, Mar 01, 2022
Pandemic-related shifts in both company protocols and consumer behaviors have forever changed the ways in which we come together for industry events...
9 min read
Karin Roberts: Thu, Nov 07, 2019
It's no secret that networking can be time-consuming and difficult. Organizing meetings, making phone calls, sending emails, and attending...