Trade Show Display Marketing Tips and Advice

Safeguarding Personal Data: Highlights for the Trade Show Industry

Posted on Thu, Jun 20, 2019

As most of you know, the safeguarding of personal data or as the GDPR calls it, personally identifiable information (PII), is a hot topic in the trade show industry.  This started with the EU’s General Data Protection Regulation (GDPR) that became EU law on May 25, 2018, and continues with the enactment of several state laws, most notably the California Consumer Privacy Act (CCPA), which will become effective on January 1, 2020.

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Topics: Trade Show Ideas, Trade Show Marketing, Trade Show Marketing Tips, trade show business, tradeshow marketing, tradeshow checklist, trade show effectiveness

NRA Trade Show Exhibits

Posted on Tue, Jun 11, 2019

It is a wrap for the 2019 NRA show - and it was a good one!   The National Restaurant Association Show is the place to explore everything that’s happening in the industry—from equipment and supplies to food & beverage to technology, it’s all here.  Learn, experience, network, sample, and test all the latest things.  It was their 100TH anniversary - and as you walked into the venue they were serving up cake for all attendees.  But the best part was the FOOD our exhibitors were handing out and we got to taste them all!  Take a look at our video of all the awesome trade show booths.

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Topics: Trade Show Ideas, exhibit designs, custom exhibit designs, Rental booth, 20x20 rental exhibits, rental exhibits in chicago, NRA CHICAGO, NRA Show, nra rental booths

Give your next event the Game of Thrones effect

Posted on Tue, May 14, 2019

If you love Game of Thrones, you’ve got plenty of company these days. And even if you’re not a fan, you can’t escape the buzz.  People talk about it all day Monday—and all week long. They reminisce about that one episode three years ago, and debate what’s going to happen next.  Funny ... that’s true about GameBuzz, too!

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Topics: Trade Show Ideas, Trade Show Marketing Tips, tradeshow marketing, generating leads at trade shows, marketing at trade shows, trade show games

5 Skills Every Exhibit Marketer Must Develop

Posted on Tue, Jun 21, 2016

Anybody who's ever coordinated a trade show exhibit knows it's a lot like herding cats. In a blizzard. On a frozen lake. There are all those moving parts that are constantly changing, and it requires both technical and interpersonal skills to get everything to come together successfully on the show floor. Sound impossible? It’s not, really. You may just need to develop some skills that you have overlooked. Here are five ideas where you could start:

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Topics: trade show plan, managing your trade show, Trade Show Ideas, trade show tips, trade show exhibit planning

The 2016 economic forecast for trade show marketing

Posted on Mon, Apr 11, 2016

As a manager of your trade show marketing program - what makes you optimistic about your booth program for 2016? According to the results of EXHIBITOR Magazine's 2016 Economic Outlook Survey, which gauged the opinions, expectations, and experiences of nearly 400 exhibit and event professionals, 2016 is likely to be a repeat of last year in terms of show schedules and budget allocations. But with one-half of respondents considering new builds in the next 12 months – and 85 percent anticipating larger returns on their exhibit-marketing investments than in 2015 – it appears face-to-face marketers are still mostly optimistic, despite slower-than-desired economic increases.

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Topics: trade show booth, Trade Show Ideas, Trade Show Marketing, trade show tips, Trade Show Budget

31 Tweetable Quotes on the Power of Teamwork & Collaboration

Posted on Tue, Mar 29, 2016

Trade shows require a lot of TEAM effort - from the creative design of the booth to the laying down of the carpet and building a buzz around your exhibit.  These quotes might help you in your endeavors down the road - enjoy!

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Topics: trade show plan, Trade Show Ideas, Trade Show Marketing, trade show messaging, tradeshow tips

Attracting Prospects to Your Trade show display

Posted on Tue, Feb 02, 2016

When your company spends the money, time, and effort to display a booth at a trade show, it is vital to make the best of it. Careful planning and research can go a long way towards ensuring a successful showing at your next trade show. This article will highlight ways to attract visitors to your booth, detail ways to plan out a successful trade show exhibition, and explore some of the best ideas for trade show giveaways. A trade show is a place where buyers and sellers meet. The benefit is that buyers come to a trade show looking to buy and wanting to learn about the latest and greatest that you have to offer. The problem is the amount of competition you have in the direct vicinity. The way to overcome the problem is to take steps to ensure that buyers won’t miss your booth. Here are 10 ways to make sure visitors stop by your trade show booth:

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Topics: trade show plan, Trade Show Ideas, booth design, 20x20 rental exhibits, 20x20 custom trade show display, tradeshow tips

How Video Marketing at Trade Shows Can Lead to Incredible ROI

Posted on Tue, Jan 26, 2016

As a trade show organizer, you know your exhibitors are only as happy as they are successful. Their success is your success, and they're far more likely to be a repeat exhibitor if they feel your event offers a great return on investment. Video marketing is one of your exhibitors' most cost-effective tools. Thanks to today's sophisticated editing software and hardware, the number of boring marketing videos has been drastically reduced over the last decade. Gone are the days of dull, monotone infomercials that used to plague trade shows.

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Topics: Trade Show Ideas, trade show tips, trade show video

Exceeding expectations at your next trade show event

Posted on Tue, Jan 19, 2016

Exhibiting at trade shows is a big investment of time, effort and money. It needs to pay off in measurable results. What makes trade shows so appealing as a marketing tool is the ability to conduct face-to-face marketing, to design a display that reflects well on your brand image and to staff your exhibit with your best representatives. Where else can you find so many potential customers in person in one place?

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Topics: Trade Show Ideas, trade show tips, Trade Show Planning, trade show display

How Trade Shows Will Transform Your Business in 2016

Posted on Tue, Jan 19, 2016

Imagine a world where everywhere you turn, another person is interested in what your company does. Aisles filled with prospective clients with money to burn and stars in their eyes. Envision a scenario where every word you say has an impact, directly connecting to your target audience. This is what Trade Shows are all about. The Trade Show News Network reports that a colossal 81% of trade show booth attendees have buying authority. This means that 4 out of 5 people at your next show are ready to become your customer. With that in mind, let’s start perfecting our Trade Show performance.

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Topics: trade show plan, trade show leads, Trade Show Ideas, trade show tips, trade show costs

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