Trade Show Display Marketing Tips and Advice

CHICAGO – October 15, 2016 – The Tradeshow Network Marketing Group has updated its website at www.thetradeshownetwork.com to improve and expanded its content with an easy to use interface so users can find creative designs and information quickly. In addition, we have provided a vast amount of impressive display solutions with upfront details. Users can get an idea of different types of booth designs available prior to being consulted. 

Running a trade show booth can be an expensive endeavor, but it’s one of the best ways your company can reach new customers and promote your brand face-to-face. Follow this playbook to ensure a great return on your trade show investment.

We have all been to trade shows and have seen row after row of tables with draped cloth and boring backdrops. In this environment, what stands out? What is unique and catches your attention?  Generally speaking, the answer is nothing. Welcome to the problem. If you’re not interesting, people will not be interested.  Creating a remarkable trade show booth is simple, as long as you’re willing to invest the time, money, and a little creative juice in the event. Use these 6 ideas to give you the boost you need to make your next event a remarkable one. 

The majority of booth designs are monochromatic with either black or white components - for good reason.  It’s a classic look and when you’re renting from a show or an exhibit house you have to work with what they have in stock. Keeping the color scheme simple can also be a good strategy for attracting attendees to your booth. It’s true that less is more, a booth space shouldn’t feel crowded, it should be open and inviting and every component should serve a purpose.

It’s an obvious choice to utilize a company color scheme in a trade show exhibit. We see a lot of black and white with [insert standard color here] all over. That’s an acceptable look and there’s a reason it’s so popular but why not take inspiration from fashion and interior design trends to give your exhibit an update? Being different is important in the crowded trade show environment and one way to catch eyes is through a unique color palette.

For the past fourteen years, Pantone (which dubs itself “the global authority on color”) has selected a “Color of the Year”. In December they announced Radiant Orchid (PMS 2352) as the color of the 2014 and it truly has lived up to that name. The fashion, wedding, graphic design and home improvement industries have all embraced the warm purple hue. Several retailers and publications have marketed the Radiant Orchid color family including Sephora, HGTV, Veer.com, and many more.

North America's Largest Exhibition of Trade Show and Event Products and Services - it is the TRADE SHOW of TRADE SHOWS!!  You can explore North America's largest exhibition of trade show and exhibit event suppliers, new ideas, innovative technologies, useful products and vital services, It's the fastest, most cost-efficient method of finding new partners.  Take a look at the different booth options and newest trends in technology.

When your company spends the money, time, and effort to display a booth at a trade show, it is vital to make the best of it. Careful planning and research can go a long way towards ensuring a successful showing at your next trade show. This article will highlight ways to attract visitors to your booth, detail ways to plan out a successful trade show exhibition, and explore some of the best ideas for trade show giveaways. A trade show is a place where buyers and sellers meet. The benefit is that buyers come to a trade show looking to buy and wanting to learn about the latest and greatest that you have to offer. The problem is the amount of competition you have in the direct vicinity. The way to overcome the problem is to take steps to ensure that buyers won’t miss your booth. Here are 10 ways to make sure visitors stop by your trade show booth:

You paid the big bill of reserving your space. Now make it worth your while!!  Don’t just show up to your next show. Bring your company to life by showing your prospects who you are!  Marketing in a trade show environment does have its share of challenges, but if you do it right, it can be SO fun!  Here are a few things I wish I had known before my first show:

Trade shows are an excellent way to highlight your company’s goods or services. It allows you to market your brand to hundreds or thousands of potential customers in a relatively short time frame. The one thing to remember about trade shows is that you have one chance to shine and one opportunity to turn each visitor to your booth into a customer. The first thing that trade show attendees are going to notice is your booth design. You literally have about five seconds to grab their attention or watch them walk away. Here is a look at the top ten things to remember when brainstorming trade show booth designs.

1. Objective
Before you even sit down to discuss your booth design, you and your team must first develop a professional objective for the trade show. Is your goal to gather customer contact information, increase the recognition of your brand, or get people talking about your company, or is making sales your main goal? This is important information to know and is essential to aid in the development of your booth design.