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4 min read
Karin Roberts: Mon, Oct 05, 2026
Booth size feels like it should be one of the easier decisions in a trade show program. It isn't. Get it right, and everything downstream — layout,...
3 min read
Karin Roberts: Tue, Jul 14, 2026
For years, companies judged trade show booths by one simple question: "Does it look impressive?" While great design certainly matters, today's most...
3 min read
Karin Roberts: Tue, Apr 21, 2026
When attendees walk a crowded trade show floor, they don’t stop for paragraphs of text — they stop for visual impact. Before a single conversation...
3 min read
Karin Roberts: Thu, Aug 07, 2025
On-trend event décor this year is artistic, experiential, and ecologically responsible. Event organizers are transforming spaces with nature-inspired...
2 min read
Karin Roberts: Tue, Nov 19, 2024
The key to a successful trade show exhibit is drawing people in, creating a memorable brand experience, and ultimately making the sale. The...
3 min read
Karin Roberts: Thu, Nov 07, 2024
What’s the number one cause of a negative impact on your brand at your exhibition booth? Clutter! Clutter happens at a trade show almost by accident....
3 min read
Karin Roberts: Thu, Oct 31, 2024
You are in search of a new trade show display. After visiting several booth builders’ showrooms and seeing numerous intriguing ideas, you now face...
3 min read
Karin Roberts: Tue, Apr 23, 2024
Going through the five steps of the trade show exhibit design process can save you money on your booth design, as well as headaches and re-work down...
2 min read
Karin Roberts: Thu, Nov 09, 2023
As trade show properties make moves to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s...
6 min read
Karin Roberts: Thu, Jun 15, 2023
A trade show booth serves as a first impression of your brand, and a successful design gets people to stop to learn more. Searching for booth...