Trade Show Display Marketing Tips and Advice

Mastering the art of tradeshow marketing: Prepping and Planning

Posted on Tue, Apr 18, 2017


We’ve all heard of trade shows, and you may even frequent them for your business. But where do trade shows fall in the current world of inbound marketing? Have they grown with the changing times? And, more importantly, should your business be dedicating time to them? 

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Topics: face-to-face marketing, trade show trends, trade show tips, trade show management, marketing at trade show events, trade show markeitng, creative trade show marketing, exhibit marketing,

How to Overcome the #1 Objection in Sales

Posted on Thu, Apr 06, 2017

Even working in your trade show booth the sales person believes the number one sales objection is price, but I completely disagree. Prospects typically voice the price objection during or after your first meeting with them. The number one objection usually occurs before you even get your first meeting, and it comes up a lot more often.A salesperson describes what they sell and the prospect responds with something like, “We already get that from vendor X and we’re happy with them.”

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Topics: trade show leads, Trade Show Planning, trade show markeitng, trade show sales strategy

Taking Digital Content to the Trade Show

Posted on Thu, Mar 23, 2017

Recently a client of mine was attending a trade show for a selected group who could use his services. It was not an audience that was his “bread and butter” but a crowd that could help him seriously expand certain areas of his business. As usual, he packed up his trade show display, business cards and brochure.  But this year, he took something else along.

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Topics: face-to-face marketing, tradeshow marketing, marketing at trade shows, trade show tips, marketing at trade show events, trade show markeitng, creative trade show marketing

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