3 min read
Karin Roberts: Tue, Jul 09, 2024
When you’re at a trade show, it’s easy to get focused on simply gathering leads or generating sales – short-term results. But beyond that, are you...
5 min read
Karin Roberts: Tue, May 17, 2022
Attending a trade show can be an expensive proposition for even the most budget-conscious traveler. Who hasn’t gotten sticker shock from the rising...
1 min read
Karin Roberts: Thu, Oct 14, 2021
In-person events are starting to come back, it’s time to start thinking about meeting safely and sustainably. Interestingly, as the world reopens,...
8 min read
Karin Roberts: Tue, Jul 30, 2019
If you’ve ever scoped out a Code of Ethics for professional event planners, you already know that there are a lot of issues worth keeping in mind no...
4 min read
Karin Roberts: Tue, Jul 09, 2019
Doing trade shows right requires that you make hundreds of correct decisions and actions over the several months before, during, and after your...
1 min read
Karin Roberts: Tue, Feb 05, 2019
In the internet age, trade shows probably are not your sole source of leads. An ultra-targeted LinkedIn saved search, group of Google alerts, or...
5 min read
Karin Roberts: Tue, Feb 14, 2017
Traditionally, the “marketing funnel” has been a guide for marketers to move their prospects along a continuum from awareness to consideration to...