3 min read
Karin Roberts: Thu, Mar 16, 2023
Are attendees at your trade show registering later than they did pre-pandemic? Don’t panic. You are not alone. According to a TSNN study conducted in...
3 min read
Karin Roberts: Thu, Jul 14, 2022
As a marketer, you may have heard of the 80/20 Rule, or the Pareto Principle. An Italian economist named Vilfredo Pareto developed the concept in...
4 min read
Karin Roberts: Thu, Jun 02, 2022
An expected rebound of the U.S. B2B exhibitions industry is underway, according to the Center for Exhibition Industry Research (CEIR), which released...
3 min read
Karin Roberts: Tue, Mar 31, 2020
I felt more pressure to create New Year’s resolutions this year than any year previously. Not only was January 1, 2020, the beginning of a new year,...
3 min read
Karin Roberts: Wed, Aug 17, 2016
During the warm, sunny summer months, it seems everyone is talking about great reads. And while that often may include an epic work of fiction or the...
1 min read
Karin Roberts: Thu, Nov 12, 2015
When you’re qualifying a prospect, what’s the most important thing you need to understand? Is it budget? Authority? Timeline? Goals? All these things...
1 min read
Karin Roberts: Tue, Jun 02, 2015
One big mistake many exhibitors make is neglecting to do anything to promote their presence at a trade show. They somehow think people will just...
2 min read
Karin Roberts: Tue, Dec 02, 2014
One of the highest ranking reasons that attendees identify for visiting an exhibition or event is their ability to connect with high value people....
3 min read
Karin Roberts: Thu, Oct 30, 2014
Every year companies who have never exhibited are enticed by the prospect of great returns from attending a trade show. While many of these first...
3 min read
Karin Roberts: Thu, Jul 31, 2014
A graphic designer recently told me that her clients are often reluctant to hire a freelance content writer for their website. ”Most of the time, my...