Trade Show Blog

Practical guidance for planning exhibits, choosing booth sizes, managing
logistics, improving graphics, and getting more from every show on your calendar.

marketing

3 min read

The Great Escape: Creating a "sanctuary" for event attendees

Karin Roberts: Tue, Dec 13, 2022

With two years of various restrictions, work-from-home conditions and fewer options outside of our homes, we had ample opportunity to reflect on and...

3 min read

New Rules for Attendee Marketing

Karin Roberts: Tue, Aug 02, 2022

Event marketing is on the rebound following a nearly complete shutdown during the pandemic and its aftermath of staffing shortages, resource gaps and...

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3 min read

Event Notifications: How To Best Notify Attendees?

Karin Roberts: Tue, May 31, 2022

There are many ways to send out event notifications: via email, SMS, private messaging apps, and event platforms. And as we embrace event technology...

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3 min read

Launch your Event Marketing Program

Karin Roberts: Thu, Jan 20, 2022

Planning for a trade show doesn’t start a month in advance. It doesn’t start two months in advance. In fact, it can take anywhere from six to twelve...

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4 min read

Reasons why you should use marketing collateral for your business

Karin Roberts: Tue, Jan 18, 2022

We live in a world that is driven by technology, and yet, a lot of companies are using marketing collateral like brochures. The question is why? The...

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3 min read

When Do We Really Need Face-to-Face Interactions?

Karin Roberts: Thu, Jan 28, 2021

The Covid-19 crisis has accelerated the adoption of new virtual ways of developing leaders and managing teams. But what will happen as we emerge from...

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4 min read

Why Brands are Embracing Good Old-Fashioned Direct Mail

Karin Roberts: Thu, Nov 19, 2020

Direct mail at first glance might appear to lack the glitz and glamour of digital marketing, which a few decades ago burst onto the scene with the...

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2 min read

Three Ways Marketing Will Change Post COVID-19

Karin Roberts: Thu, Oct 29, 2020

COVID-19 has had a tremendous impact on every industry. While some businesses have experienced unprecedented growth— the toilet paper industry, for...

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3 min read

5 Smart Tips for Marketing Events to Gen Z

Karin Roberts: Tue, Aug 11, 2020

Members of Generation Z — loosely defined as people born between the years of 1995 and 2010 — are true digital natives, according to McKinsey &...

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5 min read

Happy Customers Are the Biggest Marketing Opportunity of 2018

Karin Roberts: Tue, Jul 24, 2018

Great marketers care deeply about copy, obsess over visuals, and pour their hearts into content. It’s this dedication to detail that drives leads,...

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