2 min read
Karin Roberts: Tue, Jul 08, 2025
Hosting conferences and trade shows is more challenging than ever as attention spans shrink, dropping from 2.5 minutes to just 45 seconds in the last...
2 min read
Karin Roberts: Thu, Feb 06, 2025
The landscape of corporate event hosting is perpetually evolving, mirroring the dynamic shifts in business and technology. As we adapt to these...
6 min read
Karin Roberts: Thu, Nov 21, 2024
When you find yourself in your trade show booth, striving to draw attendees into your space, it's crucial to recognize and understand the diverse...
5 min read
Karin Roberts: Tue, Jan 02, 2024
Traditionally, the “marketing funnel” has been a guide for marketers to move their prospects along a continuum from awareness to consideration to...
4 min read
Karin Roberts: Tue, Nov 21, 2023
Here they come! The keynote speech is over, and everyone is spilling onto the exhibit floor. But how do you sort through the throngs and engage your...
3 min read
Karin Roberts: Thu, Mar 16, 2023
Are attendees at your trade show registering later than they did pre-pandemic? Don’t panic. You are not alone. According to a TSNN study conducted in...
2 min read
Karin Roberts: Thu, Nov 03, 2022
Through two years of the pandemic, when virtual events were the norm, decision makers and sponsors started receiving more metrics going through...
4 min read
Karin Roberts: Thu, Oct 08, 2020
Would you attend an industry conference or trade show now? Recently, Hotel Business conducted an online survey, and more than 850 industry...
2 min read
Karin Roberts: Tue, Dec 31, 2019
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example....
2 min read
Karin Roberts: Thu, Sep 19, 2019
Any of our exhibiting clients tell us they crave trade show ideas on how to attract more visitors to their booth. They want an attraction that makes...