4 min read
Karin Roberts: Tue, Feb 17, 2026
Trade shows can be powerful growth drivers, but they are also complex, expensive, and time-consuming. From exhibit design and logistics to labor...
19 min read
Karin Roberts: Tue, Oct 18, 2022
Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and...
11 min read
Karin Roberts: Tue, Jun 21, 2022
Now that more and more people are getting vaccinated, it may be time to think about getting back out there. Whether they are 100% virtual, 100% in...
3 min read
Karin Roberts: Thu, Jan 14, 2021
In late September, a directive from the Nevada governor allowed the state—including meetings mecca Las Vegas—to host up to 1,000 people at an event....
4 min read
Karin Roberts: Thu, Sep 03, 2020
Atlanta’s once mighty convention and trade show industry has been shredded by the pandemic. But it’s getting a glimmer of what once was. And a hint...
5 min read
Karin Roberts: Thu, Aug 01, 2019
Last month, Core-apps celebrated its 10th anniversary as a company. While a decade of success is a proud accomplishment for any company, it might as...
3 min read
Karin Roberts: Tue, Apr 18, 2017
We’ve all heard of trade shows, and you may even frequent them for your business. But where do trade shows fall in the current world of inbound...
2 min read
Karin Roberts: Thu, Mar 23, 2017
Recently a client of mine was attending a trade show for a selected group who could use his services. It was not an audience that was his “bread and...
4 min read
Karin Roberts: Tue, Feb 28, 2017
A discount can help accelerate a slow-moving deal, create goodwill, and give you leverage for requesting concessions. But you’ll only reap these...
5 min read
Karin Roberts: Tue, Feb 14, 2017
Traditionally, the “marketing funnel” has been a guide for marketers to move their prospects along a continuum from awareness to consideration to...