3 min read
Karin Roberts: Tue, Jul 14, 2026
For years, companies judged trade show booths by one simple question: "Does it look impressive?" While great design certainly matters, today's most...
3 min read
Karin Roberts: Thu, Aug 07, 2025
On-trend event décor this year is artistic, experiential, and ecologically responsible. Event organizers are transforming spaces with nature-inspired...
3 min read
Karin Roberts: Tue, Apr 23, 2024
Going through the five steps of the trade show exhibit design process can save you money on your booth design, as well as headaches and re-work down...
2 min read
Karin Roberts: Thu, Nov 02, 2023
Exhibits serve as the backbone of any event or showcase, capturing the attention of visitors and leaving a lasting impression. When it comes to...
9 min read
Karin Roberts: Thu, Oct 26, 2023
Trade shows are a great way to increase your brand exposure and market your product or service to prospective customers. The key to being successful...
6 min read
Karin Roberts: Thu, Jun 15, 2023
A trade show booth serves as a first impression of your brand, and a successful design gets people to stop to learn more. Searching for booth...
6 min read
Karin Roberts: Tue, Mar 21, 2023
Should you incorporate a theme in your next trade show booth? If the theme can make the experience more memorable for your prospects and embody your...
4 min read
Karin Roberts: Tue, Jul 26, 2022
Marketing is a term that is often confused with advertising, promotions, publicity, branding, and selling. In fact, marketing can be all of those...
2 min read
Karin Roberts: Wed, May 25, 2016
The majority of booth designs are monochromatic with either black or white components - for good reason. It’s a classic look and when you’re renting...
3 min read
Karin Roberts: Fri, Jan 15, 2016
Trade shows are an excellent way to highlight your company’s goods or services. It allows you to market your brand to hundreds or thousands of...