3 min read
Karin Roberts: Tue, Jul 14, 2026
For years, companies judged trade show booths by one simple question: "Does it look impressive?" While great design certainly matters, today's most...
2 min read
Karin Roberts: Tue, Jul 08, 2025
Hosting conferences and trade shows is more challenging than ever as attention spans shrink, dropping from 2.5 minutes to just 45 seconds in the last...
4 min read
Karin Roberts: Tue, Feb 18, 2025
In the face of people’s changing perceptions toward alcohol consumption, fueled by an increasing focus on health and wellness, the growing...
6 min read
Karin Roberts: Thu, Nov 21, 2024
When you find yourself in your trade show booth, striving to draw attendees into your space, it's crucial to recognize and understand the diverse...
2 min read
Karin Roberts: Thu, Dec 14, 2023
Trade shows offer businesses a valuable opportunity to showcase their products and services and connect with potential customers. To stand out from...
6 min read
Karin Roberts: Thu, Jun 15, 2023
A trade show booth serves as a first impression of your brand, and a successful design gets people to stop to learn more. Searching for booth...
2 min read
Karin Roberts: Tue, Mar 28, 2023
Effective product display is key to attracting customers and boosting sales. Whether you’re showcasing your products in a retail store, trade show,...
4 min read
Karin Roberts: Tue, Feb 19, 2019
If you've been to one corporate event, you've been to a million. They are a great way to show gratitude for a great team of employees and practice...
1 min read
Karin Roberts: Thu, Nov 08, 2018
Whether you’re a new event or an event with a 50-year (or longer!) legacy, you must break out of the standard education session/networking...
3 min read
Karin Roberts: Thu, Jan 07, 2016
With 2016 HERE, it’s a good time to take a look at what’s hot for event technology, and how we can use that technology to improve both the experience...