Trade Show Display Marketing Tips and Advice

How To Measure Trade Show Success

Posted on Tue, Sep 03, 2019

According to the Center for Exhibition Industry Research, more than $24 billion is spent annually by U.S. exhibitors on trade show displays, yet 70 percent оf these еxhіbіtоrѕ set no ѕресіfіс оbjесtіvеѕ or goals fоr their exhibits. In 2019, event marketing teams should find ways to become goal-driven, and metrics are the place to start.  There are two types of metrics to utilize: hard metrics and soft metrics. The parameters attached to hard metrics serve as strong indicators and imply action items. Soft metrics are all about engagement and awareness. For example, the number of likes, comments and shares on social media are soft metrics. 

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Topics: trade show success, effective trade show business, tradeshow success, trade show costs, trade show selling tips, trade show roi

5 Metrics to help measure Trade Show ROI

Posted on Thu, May 09, 2019

Trade shows present an excellent opportunity for companies of all sizes to showcase new products, gather feedback from current customers and move prospects down the sales funnel. Events are an extremely valuable investment for marketing teams, as 92 percent of trade show attendees expect to learn about new products and services in their industry at each show. So valuable, that according to the Center for Exhibition Industry Research's 2017 How the Exhibit Dollar is Spent Report, exhibitor spending in the U.S. stood at a hefty $25 billion in 2017.

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Topics: marketing at trade show events, trends in trade show marketing, marketing effectively at trade shows, effective trade show marketing, trade show roi

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