3 min read
Karin Roberts: Thu, Apr 02, 2026
Choosing the right event is one of the most important strategic decisions your marketing team will make all year. The trade shows you select...
5 min read
Karin Roberts: Wed, Jun 14, 2023
Trade shows provide opportunities to showcase your products, drive leads and sales, and stay up to date on industry innovations. Historically, trade...
17 min read
Karin Roberts: Tue, Apr 26, 2022
No matter what business you’re in, there’s probably a conference, trade show or convention that brings together the biggest names and brightest minds...
7 min read
Karin Roberts: Thu, May 21, 2020
They all buy stuff. However, they don't all buy the same way. Each generation has its own collective consumer tendencies. This article will offer...
2 min read
Karin Roberts: Tue, Jan 21, 2020
Have you ever dared to produce an event only to find out that no one cared? Pity, all the effort you put into planning wasn’t appreciated, or worse,...
2 min read
Karin Roberts: Tue, Sep 03, 2019
According to the Center for Exhibition Industry Research, more than $24 billion is spent annually by U.S. exhibitors on trade show displays, yet 70...
3 min read
Karin Roberts: Thu, May 09, 2019
Trade shows present an excellent opportunity for companies of all sizes to showcase new products, gather feedback from current customers and move...