We’ve all heard of trade shows, and you may even frequent them for your business. But where do trade shows fall in the current world of inbound marketing? Have they grown with the changing times? And, more importantly, should your business be dedicating time to them?Read More
Trade Show Display Marketing Tips and Advice
Forget early morning yoga. Though it’s a popular event at trade shows and conferences, it tends to in most cases to only attract a few die-hard enthusiasts, says Dr. Kim, president and CEO of X bytes, a byte-size wellness company. A much better solution would be to focus on combatting mid-morning and mid-afternoon sitting fatigue with a fitness break. Going a step further? How about turning your networking meeting into a cycling class? Incorporating wellness has become a popular move for trade shows and conferences, but making it fun and enticing remains a challenge. Though most people would subscribe to fitness as an important value, many would assign it to their future self.Read More
It’s an obvious choice to utilize a company color scheme in a trade show exhibit. We see a lot of black and white with [insert standard color here] all over. That’s an acceptable look and there’s a reason it’s so popular but why not take inspiration from fashion and interior design trends to give your exhibit an update? Being different is important in the crowded trade show environment and one way to catch eyes is through a unique color palette.
For the past fourteen years, Pantone (which dubs itself “the global authority on color”) has selected a “Color of the Year”. In December they announced Radiant Orchid (PMS 2352) as the color of the 2014 and it truly has lived up to that name. The fashion, wedding, graphic design and home improvement industries have all embraced the warm purple hue. Several retailers and publications have marketed the Radiant Orchid color family including Sephora, HGTV, Veer.com, and many more.Read More
Such a cool idea! As a byproduct of the digital age, you no longer have to envision walking a mile in someone else’s shoes to understand them. Technological innovations have given companies insight into customer behavior from data viewed on the tablet or smartphone resting at the palm of their hand. In the case of Scanalytics Inc., the data gathered from its flagship product, SoleSensor, is completely anonymous. The company’s goal is not to identify unique users, according to Chief Marketing Officer Kristi Anderson.Read More
A great article from TSNN about the growth of our industry: More than 150 trade show leaders, industry suppliers, investment bankers, media and economists gathered last week at the JW Marriott in Chicago to look deep into a crystal ball for the Center for Exhibition Industry Research’s Predict: Annual Exhibition Industry Outlook Conference. Britton Jones, president and CEO of Business Journals Inc. and chairman of CEIR, greeted everyone and said, “Thank you for taking the time to be here in Chicago for our biggest event yet.”The purpose of CEIR Predict is exactly what it sounds like; the sessions focused on where the industry is now and where it’s headed in the future.
When planning for future trade shows, exhibitors should strive to stay ahead of the curve. Event solutions that worked in the past may be simply outdated and ineffective by today’s standards. Modern trade show conferences reward exhibitors that creatively implement technology and engage with attendees on a personal level.Read More
Exhibiting at trade shows is a big investment of time, effort and money. It needs to pay off in measurable results. What makes trade shows so appealing as a marketing tool is the ability to conduct face-to-face marketing, to design a display that reflects well on your brand image and to staff your exhibit with your best representatives. Where else can you find so many potential customers in person in one place?Read More
The trade show business is a 96 billion dollar industry - everything from convention centers to the trade show booth and space. Someone must be doing something right if this industry continues to grow. If you are not using face to face trade show events to generate leads for your business, you might want to think about adding this type of marketing tool to your overall business plan. CEIR says that 86% of trade show attendees will be new prospects for you with a less costly return on investment if they close. Something to think about!
Want to maximize opportunities for strategic promotions and lead management for your next show? In this exhibitor webinar, you’ll discover simple steps you can take to significantly increase the return on your exhibiting investment and help guarantee success.
This FREE webinar will help you plan for your 2014 trade show events. For years, people have been saying that trade shows are dying due to technology and online networking. But show after show is proving, in the words of Mark Twain, "The report of my death is an exaggeration." Face-to-face connections are becoming even more important in our digitally-connected world, but it's time for conventions and trade shows to be reinvented for a tech-savvy, global audience whose attention span is down to mere seconds.