Trade Show Display Marketing Tips and Advice

Mastering the art of tradeshow marketing: Prepping and Planning

Posted on Tue, Apr 18, 2017

We’ve all heard of trade shows, and you may even frequent them for your business. But where do trade shows fall in the current world of inbound marketing? Have they grown with the changing times? And, more importantly, should your business be dedicating time to them? 

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Topics: face-to-face marketing, trade show trends, trade show tips, trade show management, marketing at trade show events, trade show markeitng, creative trade show marketing, exhibit marketing,

New Trade Show Trend: Wellness Lounges, Sweatworking, and Work Fitness Programs

Posted on Tue, Jun 07, 2016

Forget early morning yoga. Though it’s a popular event at trade shows and conferences, it tends to in most cases to only attract a few die-hard enthusiasts, says Dr. Kim, president and CEO of X bytes, a byte-size wellness company. A much better solution would be to focus on combatting mid-morning and mid-afternoon sitting fatigue with a fitness break. Going a step further? How about turning your networking meeting into a cycling class? Incorporating wellness has become a popular move for trade shows and conferences, but making it fun and enticing remains a challenge. Though most people would subscribe to fitness as an important value, many would assign it to their future self.

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Topics: trade show events, trade show trends, trade show tips, marketing at trade show events

Hot Trade Show Graphic Colors for 2015

Posted on Wed, Apr 13, 2016

It’s an obvious choice to utilize a company color scheme in a trade show exhibit. We see a lot of black and white with [insert standard color here] all over. That’s an acceptable look and there’s a reason it’s so popular but why not take inspiration from fashion and interior design trends to give your exhibit an update? Being different is important in the crowded trade show environment and one way to catch eyes is through a unique color palette.

For the past fourteen years, Pantone (which dubs itself “the global authority on color”) has selected a “Color of the Year”. In December they announced Radiant Orchid (PMS 2352) as the color of the 2014 and it truly has lived up to that name. The fashion, wedding, graphic design and home improvement industries have all embraced the warm purple hue. Several retailers and publications have marketed the Radiant Orchid color family including Sephora, HGTV,, and many more.

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Topics: trade show graphics, trade show trends, trade show tips, exhibit designs, booth design

Pressure-sensitive technology amplifies trade show flooring

Posted on Thu, Oct 22, 2015

Such a cool idea!  As a byproduct of the digital age, you no longer have to envision walking a mile in someone else’s shoes to understand them. Technological innovations have given companies insight into customer behavior from data viewed on the tablet or smartphone resting at the palm of their hand. In the case of Scanalytics Inc., the data gathered from its flagship product, SoleSensor, is completely anonymous. The company’s goal is not to identify unique users, according to Chief Marketing Officer Kristi Anderson.

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Topics: Trade Show Ideas, trade show trends, trade show tips

CEIR's Predict Conference Draws Record Attendance to Chicago

Posted on Tue, Sep 22, 2015

A great article from TSNN about the growth of our industry:  More than 150 trade show leaders, industry suppliers, investment bankers, media and economists gathered last week at the JW Marriott in Chicago to look deep into a crystal ball for the Center for Exhibition Industry Research’s Predict: Annual Exhibition Industry Outlook Conference. Britton Jones, president and CEO of Business Journals Inc. and chairman of CEIR, greeted everyone and said, “Thank you for taking the time to be here in Chicago for our biggest event yet.”The purpose of CEIR Predict is exactly what it sounds like; the sessions focused on where the industry is now and where it’s headed in the future.

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Topics: trade show plan, trade show trends, trade show costs, Trade Show News, tradeshow tips

3 Things to expect in the future of trade shows

Posted on Thu, Mar 19, 2015

When planning for future trade shows, exhibitors should strive to stay ahead of the curve. Event solutions that worked in the past may be simply outdated and ineffective by today’s standards. Modern trade show conferences reward exhibitors that creatively implement technology and engage with attendees on a personal level.

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Topics: managing your trade show, modular display, interative booth, Trade Show Ideas, trade show trends, Trade Show Marketing Trade Show Technology

How to Profit from Due Diligence on Trade Show Planning and Budgeting

Posted on Tue, Mar 17, 2015

Exhibiting at trade shows is a big investment of time, effort and money. It needs to pay off in measurable results.  What makes trade shows so appealing as a marketing tool is the ability to conduct face-to-face marketing, to design a display that reflects well on your brand image and to staff your exhibit with your best representatives. Where else can you find so many potential customers in person in one place?

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Topics: trade show trends, planning for a trade show, trade show investment, trade show booth planning, booth, trades show results, tradeshow success

It is a 96 Billion Dollar Industry - are you getting your share?

Posted on Tue, May 27, 2014

The trade show business is a 96 billion dollar industry - everything from convention centers to the trade show booth and space.  Someone must be doing something right if this industry continues to grow.  If you are not using face to face trade show events to generate leads for your business, you might want to think about adding this type of marketing tool to your overall business plan.  CEIR says that 86% of trade show attendees will be new prospects for you with a less costly return on investment if they close.  Something to think about!

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Topics: tradeshow marketing, marketing at trade shows, trade show trends, trade show results, tradeshow success

Free Webinar on Trade Show Exhibit Countdown to Success

Posted on Thu, Apr 17, 2014

Want to maximize opportunities for strategic promotions and lead management for your next show? In this exhibitor webinar, you’ll discover simple steps you can take to significantly increase the return on your exhibiting investment and help guarantee success.

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Topics: trade show trends, trade show success, trade show tips, Trade Show Planning, trades show results

Trade Shows: What Matters in 2014 – Keeping Your Audience Engaged

Posted on Tue, Feb 18, 2014

This FREE webinar will help you plan for your 2014 trade show events.  For years, people have been saying that trade shows are dying due to technology and online networking. But show after show is proving, in the words of Mark Twain, "The report of my death is an exaggeration." Face-to-face connections are becoming even more important in our digitally-connected world, but it's time for conventions and trade shows to be reinvented for a tech-savvy, global audience whose attention span is down to mere seconds.

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Topics: trade show trends, trade show success, trade show tips

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