3 min read
Karin Roberts: Tue, Apr 21, 2026
When attendees walk a crowded trade show floor, they don’t stop for paragraphs of text — they stop for visual impact. Before a single conversation...
3 min read
Karin Roberts: Thu, Apr 16, 2026
I recently attended **EXHIBITORLIVE—often called the “trade show of trade shows”—and as I walked the floor, one thing became very clear: standing out...
2 min read
Karin Roberts: Tue, Mar 25, 2025
Trade shows are bustling events that gather a vast array of competitors, each vying for attention in a single, dynamic location. With so many brands...
3 min read
Karin Roberts: Tue, Jan 28, 2025
I get laughably bad sales prospecting emails every day. I mean really bad. But that’s swiftly changing, with AI making it increasingly easy for just...
3 min read
Karin Roberts: Thu, Dec 19, 2024
As we step into 2025, banners, signs and trade show display designs are getting fresher and more innovative. Businesses are embracing new designs and...
6 min read
Karin Roberts: Thu, Nov 21, 2024
When you find yourself in your trade show booth, striving to draw attendees into your space, it's crucial to recognize and understand the diverse...
5 min read
Karin Roberts: Tue, Nov 05, 2024
A trade show is essentially a massive contest for grabbing attention. Imagine the barrage of noise and distractions that an average attendee...
3 min read
Karin Roberts: Tue, Jul 09, 2024
When you’re at a trade show, it’s easy to get focused on simply gathering leads or generating sales – short-term results. But beyond that, are you...
4 min read
Karin Roberts: Tue, Mar 19, 2024
Neon signs have transcended their role as mere advertising tools, evolving into a cultural phenomenon that allows individuals to express themselves...
3 min read
Karin Roberts: Thu, Jan 05, 2023
Remember “Show and Tell” in Elementary School? We Do. And the fact that the memory of that experience lasts for a lifetime proves its staying power....