14 min read
Karin Roberts: Tue, Feb 11, 2025
Organizing a trade show doesn’t begin just a month or two in advance. In reality, it requires anywhere from six months to a full year of preparation...
3 min read
Karin Roberts: Tue, Dec 13, 2022
With two years of various restrictions, work-from-home conditions and fewer options outside of our homes, we had ample opportunity to reflect on and...
3 min read
Karin Roberts: Tue, Aug 02, 2022
Event marketing is on the rebound following a nearly complete shutdown during the pandemic and its aftermath of staffing shortages, resource gaps and...
4 min read
Karin Roberts: Thu, Jun 23, 2022
Industry events are excellent for bringing an engaged audience together. And when you’re well prepared for these events, you can make a big impact on...
3 min read
Karin Roberts: Thu, Jun 16, 2022
In today’s hybrid world, guests who choose to attend an event in person are likely seeking meaningful face-to-face connections that can be harder to...
3 min read
Karin Roberts: Thu, Jun 09, 2022
Since January, Jen Coleman has kicked her videoconferencing habit, flying from her home in London, first to Miami and later to Melbourne, to see...
4 min read
Karin Roberts: Thu, Jun 02, 2022
An expected rebound of the U.S. B2B exhibitions industry is underway, according to the Center for Exhibition Industry Research (CEIR), which released...
3 min read
Karin Roberts: Tue, May 31, 2022
There are many ways to send out event notifications: via email, SMS, private messaging apps, and event platforms. And as we embrace event technology...
2 min read
Karin Roberts: Tue, May 24, 2022
The future is beaming brighter for in-person professional meetings and events, with a recent Q1 2022 survey revealing that 84% of American business...
3 min read
Karin Roberts: Thu, Apr 21, 2022
Business success is based on consumer knowledge. If a business is unknown to customers, it cannot become successful. Customers will not seek out your...