Two weeks ago, people were tweeting pictures of razors submerged at the bottom of their toilet bowls. No, this wasn’t a wacky teen challenge to make your dad late for work. It was a protest against Gillette’s latest advertisement -- one that confronts toxic masculinity. Brands that craft controversial advertisements like Gillette’s, however, expect this type of response, at least from some people. Taking any kind of stance on sensitive social issues tends to lead to disagreement. But advocating for the causes you truly believe in usually has more pros than cons. Check out these examples!Read More
Trade Show Display Marketing Tips and Advice
If you love Game of Thrones, you’ve got plenty of company these days. And even if you’re not a fan, you can’t escape the buzz. People talk about it all day Monday—and all week long. They reminisce about that one episode three years ago, and debate what’s going to happen next. Funny ... that’s true about GameBuzz, too!Read More
Emotions are a powerful thing. Prospects make decisions based on potential ROI, ease of implementation, and likelihood that a product will help them achieve their work goals. But emotion is the undercurrent of these decisions. Fear (that they will fail), hope (that business pain can be fixed), and frustration (that things aren't great right now) -- these emotions are just as important to a purchasing decision as facts and figures. Make no mistake -- logic matters in buying decisions. But there are a few conversational tricks you can use to appeal to your prospect’s emotions and their intellect. For example, use short, basic language instead of complicated phrases. “There’s more” is more effective than “additionally,” while “better” trumps “superior,” according to the graphic.Read More
Recently a client of mine was attending a trade show for a selected group who could use his services. It was not an audience that was his “bread and butter” but a crowd that could help him seriously expand certain areas of his business. As usual, he packed up his trade show display, business cards and brochure. But this year, he took something else along.Read More
On average, how many of your deals end in “no decision”? According to CSO Insight’s’ 2016 survey of 675 companies, 23.8% of forecast deals wind up in this category. There are several potential reasons for this outcome. First, an internal event beyond your control occurred at the prospect’s company: Your point of contact left her job, the company changed direction, there was an unexpected budget problem, and so on. Second, you didn’t create enough urgency. The prospect has a legitimate challenge, but you didn’t reveal the immediate and significant costs of inaction. Third, the prospect wasn’t a good fit. Your product didn’t answer all of their needs or add significant value to their life. Fourth, the prospect never intended to buy in the first place. Some prospects talk to salespeople knowing they’re not ready or in the right position to sign off on a purchase.
Trade show attendance represents a considerable investment for businesses both big and small. Regardless of a company’s market share, any booth manager will tell you that shows can oftentimes mean the difference between a good year and a stellar year, and the reason is pretty obvious. Trade shows offer the kind of direct access to hundreds or even thousands of prospective clients that you just won’t experience anywhere else. And because most trade shows wrap up after just three days, it means that the window of opportunity to capitalize on the number of leads walking the floor is incredibly short. For this reason, you simply can’t rely solely on bright digital signage to draw in the crowds – in order to make the most of your next trade show; you’re going to have to target your approach.Read More
In the fast-paced, ever-evolving world of inbound marketing, the key to success is to always be observing, adapting, and learning. You need to be a lifelong student of the industry and how it changes. And sometimes, like all great students, that means you need to hit the books.Read More
We have all been there: we are at a trade show event and all of a sudden we need something unexpected. At a show venue, a hardware store or supply store is NOT right around the corner and usually is a taxi drive away. So for those unexpected situations that can occur at trade shows – whether the exhibit frame got damaged, someone spilled a drink on your floor, or you don't have enough office supplies at the show – make sure you have the following items with you to be prepared for the unexpected. No matter how prepared you are for the event, glitches can easily occur and derail your trade show success. Instead of waiting for these problems to happen, be proactive and have these items available in case of emergency.Read More
As the weather warms and flowers begin to bloom, there’s often an urge to do spring cleaning around the house: garage, closets, front yard, you name it. But what about your exhibit marketing program … have you thought about giving it a thorough spring cleaning as well?Read More
If you've ever been part of a company or worked on a product that's undergone a rebrand, you know how absolutely crazy it can be. From establishing goals, to iterating on designs, to actually implementing your branding changes on your website and across all of your marketing channels, it’s a lot of work.