Trade Show Blog

Practical guidance for planning exhibits, choosing booth sizes, managing
logistics, improving graphics, and getting more from every show on your calendar.

trade show benefits

4 min read

The Hidden Benefits of Trade Shows: Why They Don't Cost, They Pay

Trade shows play important roles in marketing as well as business networking. People will seek to meet people and companies at their own level in the...

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trade show strategies

4 min read

CEIR Q1 Index Results Show US B2B Exhibitions Industry on the Rebound

An expected rebound of the U.S. B2B exhibitions industry is underway, according to the Center for Exhibition Industry Research (CEIR), which released...

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2 min read

Survey Shines a Positive Light on Industry Event Attendance

The future is beaming brighter for in-person professional meetings and events, with a recent Q1 2022 survey revealing that 84% of American business...

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2 min read

Trade Show Reboot in Full Force

Trade shows are back, attracting crowds of attendees and exhibitors. For more than a year, industry insiders have been talking about the light at the...

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Lessons Learned From the Pandemic Experience

8 min read

Lessons Learned From the Pandemic Experience, According to Meetings Industry Leaders

The path forward is often paved by lessons learned from the past. As meetings and events industry professionals work to navigate through the pandemic...

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3 min read

Trade Shows Are Anxiously Ready and Cautiously Optimistic

Before COVID, 2019 was the best year in the history of the global exhibitions and business events ever, declared David DuBois, CMP, CAE, FASAE, CTA,...

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10x20 booth

9 min read

What Cannabis Legalization Means for Meetings

When Illinois became the 11th state to legalize the recreational use and sale of cannabis this past June, the move was seen by many as a tipping...

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3 min read

Ways to Keep Your Trade Show Leads from Slipping Away

There’s a long-standing statistic shared in the trade show world that 80 percent of leads are never followed up. While some may doubt the accuracy of...

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