2 min read
Karin Roberts: Tue, Oct 22, 2024
You have heard the horror stories of leads from trade shows that could have generated millions in potential business slipping through the cracks...
6 min read
Karin Roberts: Tue, Jul 16, 2024
With any experiential or marketing event, whether it be a brand activation, tradeshow, or conference, there’s an enormous amount of effort that goes...
3 min read
Karin Roberts: Tue, Mar 26, 2024
Showing appreciation by sending a thank-you email following a successful trade show event is a thoughtful gesture towards attendees, sponsors,...
9 min read
Karin Roberts: Thu, Nov 16, 2023
Without feedback, we would never be able to improve. And even though it's hard, feedback is a great way to measure success. With a post event survey,...
6 min read
Karin Roberts: Thu, Mar 23, 2023
The work doesn't end just because the guests are gone. Before you take a much-deserved break, here are some key things you should do as soon as the...
10 min read
Karin Roberts: Tue, Jun 30, 2020
Social media, email, search engine optimization, print advertising, trade shows, conferences… There are so many marketing channels nowadays that...