5 min read
Karin Roberts: Tue, Jan 02, 2024
Traditionally, the “marketing funnel” has been a guide for marketers to move their prospects along a continuum from awareness to consideration to...
3 min read
Karin Roberts: Thu, Dec 09, 2021
As a business owner, you’re no doubt keenly aware that your client base is the lifeblood of your company. A steady stream of new customers allows you...
3 min read
Karin Roberts: Thu, Dec 13, 2018
Picture this: You just convinced your boss to approve the budget for ten new standing desks for your office -- the ones with electronic buttons so...
6 min read
Karin Roberts: Thu, Sep 06, 2018
When you're growing and scaling a business, two numbers are more important than anything else: How much it costs to acquire a new customer (or "CAC")...
3 min read
Karin Roberts: Wed, Jul 11, 2018
How focused are you on what happens to the leads you gathered once the trade show is over? Perhaps you answered that “It’s not my problem – I simply...
1 min read
Karin Roberts: Thu, Jan 30, 2014
OK, so maybe love seems a little too strong of a word to associate with a client relationship, but every firm wants to make their clients as happy as...