Trade Show Display Marketing Tips and Advice

The Hard Truth About Your Customers

Posted on Thu, Dec 13, 2018

Picture this: You just convinced your boss to approve the budget for ten new standing desks for your office -- the ones with electronic buttons so you can adjust the height.  The desks arrive quickly, the setup is easy, and although they all go up, one of them doesn't come down. You can't figure it out on your own, so the easiest way to get this fixed is to jump on a phone call.

You follow the prompts on the automated menu and wait patiently on hold for an answer, only to have to spell out your last name and phone number over and over again while the customer support team keeps putting you on hold and passing you between employees who can't solve your problem.  After the better part of an hour has elapsed, you hang up -- with the desk now functioning properly, but you're feeling distinctly frustrated by the experience.

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Topics: trade show consulting, trade show customers, trade show customer, effective trade show marketing, trade show follow-up, trade show effectiveness

How to Improve Customer Acquisition

Posted on Thu, Sep 06, 2018

When you're growing and scaling a business, two numbers are more important than anything else:

  1. How much it costs to acquire a new customer (or "CAC")
  2. That customer's lifetime value -- how much they'll spend with you over their lifetime (or "LTV")

If your customers are unhappy, you might be in trouble. But if you've invested in their experience, you're well-poised to grow from their success.  When you have a base of successful customers who are willing and able to spread the good word about your business, you create a virtuous cycle.

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Topics: trade show customers, trends in trade show marketing, drawing prospects into a booth, keeping trade show customers

You Care What Happens After the Show?

Posted on Wed, Jul 11, 2018

How focused are you on what happens to the leads you gathered once the trade show is over? Perhaps you answered that “It’s not my problem – I simply hand them off to the sales department (or someone else).”But you know what? Even if that’s the case, you want to take steps to ensure those leads are well taken care of post-show.

Because here are the hard facts: paying attention to what happens after that first encounter with a prospect or customer improves the lifetime relationship you have with them, which means increased revenue potential and repeat sales opportunities.

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Topics: trade show leads, generating leads at trade shows, trade show customers, tradeshow leads, marketing effectively at trade shows, chicago trade show events, trade show follow-up

Fall in Love With Your Trade Show Marketing Company

Posted on Thu, Jan 30, 2014

OK, so maybe love seems a little too strong of a word to associate with a client relationship, but every firm wants to make their clients as happy as possible. Just what is it about a trade show marketing company that might make you deliriously happy?  We hope you will share your opinion in a brief online survey. In the meantime, we’d like to share from our experience and the hints that our customers have been dropping in their RFPs about what they are looking for in an ideal trade show partner. 

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Topics: trade show success, Trade Show Planning, trade show consulting, trade show customers

Six ways to kill your attendees trade show booth experience

Posted on Tue, Nov 27, 2012

Managing a trade show booth space takes a lot of effort, creativity, marketing, and sales knowledge.  It is difficult to wrap all that up into one nice little package - but you have to try.  You have one shot at impressing a lot of potential clients - so you need to take advantage of all the tricks up your sleeve!  Here are six ways you and kill your attendees trade show booth experience - so don't do it!!  Make a 2013 trade show marketing plan!

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Topics: managing your trade show, prospecting at trade shows, Trade Show Ideas, face-to-face marketing, marketing at trade shows, trade show success, trade show tips, trade show customers, effective trade show business, marketing at trade show events

Where should you focus your trade show marketing efforts?

Posted on Thu, Feb 23, 2012

A start in your strategic trade show marketing plan is to determine WHICH trade show events you should attend.  If you already have a trade show exhibit - you need to make sure your investment in that hardware is put to good use. You should be generating leads and meeting the objectives set for your company.  Trade shows should be a valuable asset in your toolkit of marketing efforts - make sure you take advantage of them as a source of leads.

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Topics: trade show plan, trade show leads, Trade Show Ideas, trade show success, trade show tips, trade show investment, trade show customers, trade show results

Show Managers can now set-up their own trade show display

Posted on Thu, Oct 27, 2011

This past Friday we heard some good news regarding work-rule reforms at McCormick Place that were challenged by a federal lawsuit from the Chicago Regional Council of Carpenters and Teamsters Local 727.

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Topics: trade show trends, trade show tips, Trade Show Experience, trade show booth planning, trade show services, trade shows in chicago, trade show managers, trade show customers

How to Create a Customer Profile for Your Trade Show Booth Program

Posted on Thu, Aug 04, 2011

In a previous article titled: Your customer Profile – Part 1 – “The value of creating a customer profile”,  I spelled out five reasons why your exhibit program will benefit from the time you take to understand your customer: These five were:

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Topics: prospecting at trade shows, Trade Show Marketing, tradeshow marketing, trade show advice, trade show tips, trade show customers

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