Contracting audiovisual services is one of those areas of meeting planning that can be a mystery—and a potentially expensive mystery—for veterans and newbies alike. Planners venturing outside of their comfort zone and into the tech- and labor-intensive realm of the AV supplier can arm themselves with knowledge by asking the following five questions.
Trade Show Display Marketing Tips and Advice
When exhibiting, any successful trade show booth captures the attention of the attendee so the exhibitor can educate them about their product, service, or business. Many trade show booths use pop up displays, retractable banner stands and backdrops for their booth. A new product that has recently been introduced for trade show booths is a 22” or 32" table top digital kiosk. Fascinating trade show attendees has never been easier than with this new light weight, portable display.
Walk any trade show floor these days and you are likely to be struck by how much technology is now a part of the most effective exhibits. From giant video walls to digital kiosks to touchscreens, the latest technology is now a must for marketers. Although leading-edge technology is always expensive at the outset, exhibitors can stretch their dollars by renting the latest technology for their most important shows and by following up on leads to deliver a real return on investment.Read More