9 min read
Karin Roberts: Thu, Nov 07, 2019
It's no secret that networking can be time-consuming and difficult. Organizing meetings, making phone calls, sending emails, and attending...
3 min read
Karin Roberts: Tue, Jun 18, 2019
Why do you spend time, money, energy, resources on events? Going into your events, do you know what results you are pursuing? Common goals include...
3 min read
Karin Roberts: Thu, Dec 13, 2018
Picture this: You just convinced your boss to approve the budget for ten new standing desks for your office -- the ones with electronic buttons so...
3 min read
Karin Roberts: Tue, Oct 30, 2018
We think TRADE SHOWS are the best way to touch a prospect. But in between your shows you might want to look at these tips: For years, there’s been a...
3 min read
Karin Roberts: Tue, Sep 18, 2018
Despite its increasing irrelevance, the tired, old sales pitch still enjoys a large following. Unfortunately, that washed-up elevator pitch generally...
3 min read
Karin Roberts: Thu, Aug 02, 2018
We’ve all heard it before. You’re deep in conversation or on a demo, being sold to, and the sales rep asks you, “Does that make sense?” You quickly...
5 min read
Karin Roberts: Tue, Jul 24, 2018
Great marketers care deeply about copy, obsess over visuals, and pour their hearts into content. It’s this dedication to detail that drives leads,...
3 min read
Karin Roberts: Fri, Jul 13, 2018
Sales promotions aren’t always necessary to close business. In fact, salespeople shouldn’t get in the habit of regularly using promotions when...
3 min read
Karin Roberts: Wed, Jul 11, 2018
How focused are you on what happens to the leads you gathered once the trade show is over? Perhaps you answered that “It’s not my problem – I simply...