3 min read
Karin Roberts: Tue, Jan 28, 2025
I get laughably bad sales prospecting emails every day. I mean really bad. But that’s swiftly changing, with AI making it increasingly easy for just...
6 min read
Karin Roberts: Thu, Nov 21, 2024
When you find yourself in your trade show booth, striving to draw attendees into your space, it's crucial to recognize and understand the diverse...
5 min read
Karin Roberts: Tue, Nov 05, 2024
A trade show is essentially a massive contest for grabbing attention. Imagine the barrage of noise and distractions that an average attendee...
2 min read
Karin Roberts: Thu, Apr 25, 2024
Will you be participating in a trade show this year?? If so, did you know that 70% of all purchasing decisions start with information gathered at a...
3 min read
Karin Roberts: Tue, Aug 11, 2020
Members of Generation Z — loosely defined as people born between the years of 1995 and 2010 — are true digital natives, according to McKinsey &...
4 min read
Karin Roberts: Thu, Jul 16, 2020
You've spent hours prospecting: researching, making warm calls, reaching out after the trade show event via email and on social media. If you have...
5 min read
Karin Roberts: Thu, Jun 11, 2020
From Glossier to Quip, a variety of hip new companies is targeting millennials with...mailers? From postcards to catalogs, “hot, digitally savvy,...
3 min read
Karin Roberts: Thu, May 14, 2020
Great event design gets its inspiration from a multitude of sources. Maybe that inspiration comes from the world of high-end hotel designers, or it...
6 min read
Karin Roberts: Tue, Oct 16, 2018
If you’re in sales, you’ve likely seen the 2011 “Lead Response Management Study.” It analyzed three year’s worth of data,100,000 call attempts, six...
3 min read
Karin Roberts: Thu, Feb 23, 2017
Four states legalized recreational use of marijuana in November—California, Massachusetts, Maine, and Nevada—bringing the total number to eight plus...