2 min read
Karin Roberts: Tue, Aug 18, 2026
Watch the video above to hear my story. Thirty-six years ago, I started The Tradeshow Network from a home office in Illinois with one simple goal—to...
4 min read
Karin Roberts: Tue, Feb 17, 2026
Trade shows can be powerful growth drivers, but they are also complex, expensive, and time-consuming. From exhibit design and logistics to labor...
6 min read
Karin Roberts: Tue, Oct 14, 2025
Trade shows present invaluable opportunities to make a measurable impact on your business goals—but true success hinges on your ability to stand out,...
4 min read
Karin Roberts: Tue, Feb 18, 2025
In the face of people’s changing perceptions toward alcohol consumption, fueled by an increasing focus on health and wellness, the growing...
6 min read
Karin Roberts: Thu, Nov 21, 2024
When you find yourself in your trade show booth, striving to draw attendees into your space, it's crucial to recognize and understand the diverse...
3 min read
Karin Roberts: Tue, Sep 17, 2024
Face-to-face interaction strengthens interpersonal connections among team members. This helps to establish and build trust. Especially if you're...
4 min read
Karin Roberts: Thu, Feb 08, 2024
Trade shows serve as a powerful platform that brings together businesses from the same industry, attracting hundreds, and sometimes even thousands,...
4 min read
Karin Roberts: Tue, Jul 11, 2023
As the nation’s elected officials burned the midnight oil to pass a bill to raise the debt ceiling on Capitol Hill in Washington, D.C., trade show...
4 min read
Karin Roberts: Thu, Mar 09, 2023
You’ve set the date. You’ve booked your booth. You just need to figure out how you’re going to attract attendees. This might look like a daunting...
1 min read
Karin Roberts: Thu, Jan 26, 2023
Exhibiting at a trade show can be a valuable way for a company to promote its products or services, build brand awareness, and connect with potential...