Trade Show Display Marketing Tips and Advice
A millennium is a period of one thousand years. It is similar to the terms biennium , a period of two years, and century , a period of one hundred years. The term derives from the Latin mille , meaning thousand, and annum , meaning year. So what is a MILLENNIAL? This is a term used to describe a new Millennial Generation or Generation Y. There are no precise dates when the generation starts and ends but researchers and commentators use birth years ranging from the early 1980s to the early 2000s. So what does that mean to you and your trade show marketing efforts? EVERYTHING! In a recent CEIR/SISO Study - it was revealed how young professional exhibitors think. You need to understand this study because these are our next customers! Take a look at this article:Read More
The Tradeshow Network Marketing Group (TNMG) is pleased to announce the launching of a new marketing website and branding for their client, Compass Instruments. TNMG delivered a cleaner, more modern logo for identification and an enhanced user interface featuring a sophisticated product search capability for the company. They also created the company’s new tagline, “Your source for fuels, lubricants and materials testing equipment.” “Compass first came to us three years ago looking for a trade show booth. Because of our understanding of marketing and their product lines, we were then given the opportunity to develop their website," said Karin Roberts, Marketing Manager at TNMG. “Just like in a trade show where you need to drive the right traffic to your trade show booth space, the right website design is critical for driving prospective customers to the company’s products and services.”Read More
If you've ever been part of a company or worked on a product that's undergone a rebrand, you know how absolutely crazy it can be. From establishing goals, to iterating on designs, to actually implementing your branding changes on your website and across all of your marketing channels, it’s a lot of work.
Having a booth on the trade show or convention floor always involves some kind of risk - will they stop by, will it be inviting enough, will it pack them in? But using the right elements can give you the best return on your investment in trade show display rentals. One of the best ways to generate interest and create buzz is to include audio visual elements and special lighting. By including the latest audio and visual equipment, you’ll send the message that your company is successful, cutting-edge and innovative. You’ll also enhance your booth’s overall message and engage visitors on a deeper level while attracting more attention.
Studies have shown that if a message is presented in multiple formats it is retained longer in the memory. So if you want attendees to remember your company’s message, presenting it visually on an LCD screen as well as on banners is a step in the right direction. Adding sound from a laptop video, a company jingle or an engaging but brief demonstration will reinforce the message even more.
Tablet computers frequently make appearances at marketing and industry events these days because they’re easy to carry, fun to use and relatively inexpensive to lease or rent for a long weekend or a few weeks at a time. Visitors to your exhibit area will immediately respond to requests for contact information if they can quickly and easily fill out the information on an iPad or other tablet. You can also use tablets or rented laptops to provide a virtual tour of your manufacturing facility, home office or other relevant site. Visitors love to give input, so consider creating an online survey that attendees can answer using the electronic devices you’ve included with your trade show display rentals. Do you have an online catalogue of your products or services? Set up an interactive kiosk where visitors can browse your catalogue and place their orders at the event.
Create An Active, Real Time Social Media Environment
Display your company blog on large television screens and encourage visitors to post their own comments. They’ll enjoy seeing their posts on the big screen and you’ll be increasing your links at the same time. Better yet, set up a Twitter account and create a custom hash tag that others can use to post their own tweet. You can invite guests to connect via LinkedIn, Facebook or any other social media. The traffic you’ll generate when using rented screens, tablets and projectors can keep things going long after you’ve sent your trade show display rentals back to the rental company.Read More
It seems that in our age of consumerism we have managed to accumulate more and more things for people to steal. This includes everything from identities, ideas, inventions and even inventories of things we need to keep our trade show booth alive. With all the worry about ensuring that our exhibit and peripherals arrive at the show on time, leaving security as a nice too item leaves you vulnerable to the whim of some unscrupulous person who sees something of value in an unmanned booth and takes it for his own.
Want to maximize opportunities for strategic promotions and lead management for your next show? In this exhibitor webinar, you’ll discover simple steps you can take to significantly increase the return on your exhibiting investment and help guarantee success.
Making time for strategic planning is tough …so our friends at Image Specialist have assembled a group of trade show marketing experts to offer tips and insights to assist in your exhibit marketing program. These experts have been hand-selected to be your mentors during the Y.E.S. Challenge because of their expertise and desire to see exhibitors succeed. They’ll help you get clear on what’s working in exhibit marketing and why, plus discover possibilities you’ve overlooked that can not only streamline your planning, but also maximize the return on your investment.
Back in 1936, when Dale Carnegie published his famous How to Win Friends and Influence People, he shared a list of six ways to make people like you:
The Tradeshow Network Marketing Group, a Chicago-based trade show exhibit design firm, is pleased to announce that Ms. Karen Dix has joined their marketing team as their new marketing strategist. Karen has more than 15 years experience in helping small and medium size businesses create results-driven strategies to meet their marketing objectives with brand management, website and content development, advertising, public relations and social media. Karen will be assisting clients in the creation and implementation of integrated marketing programs to maximize their trade show marketing efforts.