3 min read
Karin Roberts: Tue, Dec 02, 2025
Even in the age of digital networking, trade shows remain one of the most effective ways to connect with your audience. Face-to-face interaction is...
2 min read
Karin Roberts: Thu, Aug 21, 2025
For businesses that regularly engage in trade show marketing, controlling setup, dismantle, and labor costs is key to maximizing both ROI and booth...
2 min read
Karin Roberts: Thu, Feb 20, 2025
Evaluating the effectiveness of your trade show program by monitoring essential metrics enables you to consistently enhance your brand’s strategy and...
2 min read
Karin Roberts: Thu, Jan 16, 2025
Trade shows serve as a platform for businesses to showcase their products and services to a targeted audience. They bring together manufacturers,...
4 min read
Karin Roberts: Thu, May 09, 2024
Trade shows play important roles in marketing as well as business networking. People will seek to meet people and companies at their own level in the...
7 min read
Karin Roberts: Thu, Apr 04, 2024
Trade shows can be an exceptional platform for exhibitors to not only reconnect with existing clients but also to attract new business from potential...
3 min read
Karin Roberts: Tue, Oct 11, 2022
There is no doubt that trade shows are a valuable marketing tool for businesses. They provide the opportunity to get in front of many potential...
2 min read
Karin Roberts: Thu, Jul 07, 2022
In the past few years, audiences experienced much more than just a pandemic (which would’ve been enough on its own). People also experienced extreme...
2 min read
Karin Roberts: Thu, Sep 23, 2021
You are dramatically less likely to contract Covid-19 at a business event than by simply performing day-to-day activities such as grocery shopping,...
4 min read
Karin Roberts: Tue, Jul 13, 2021
Maybe it’s because Soundings Founder Tracy Judge makes it her mission to match companies with relevant freelance event professionals that she could...