Trade Show Blog

Practical guidance for planning exhibits, choosing booth sizes, managing
logistics, improving graphics, and getting more from every show on your calendar.

storytelling in your trade show booth

3 min read

How the Events Industry Can Reduce Food Waste

Reducing food waste in the events and hospitality industry may seem daunting, but it is achievable. By taking proactive steps, you can plan menus for...

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6 Key Takeaways from Exhibition and Convention Executives

4 min read

6 Key Takeaways from Exhibition and Convention Executives Forum

As the nation’s elected officials burned the midnight oil to pass a bill to raise the debt ceiling on Capitol Hill in Washington, D.C., trade show...

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2 min read

5 Strategies for Event Planners to Meet Growing Attendee Expectations

Two years, there’s been a significant shift in the way consumers approach life. They’re more invested in physical and mental health, more focused on...

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4 min read

9 Smart Ways to Thank an Event Team

The expression of gratitude has long been known to be a powerful motivator; Forbes recently noted the science behind it. Even small gestures that...

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2 min read

The Power of Story in Exhibit Marketing

From the time we’re children, stories influence us – be it fairy tales, comic books, or literature classics, we all have memories of powerful...

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booth time allottment

7 min read

How to Tell Your Brand Story Across Sales, Marketing, and Services

Primitive humans told stories by the roar of fire pits, bringing together people and communities. Businesses can use technology to achieve the same...

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