Trade Show Display Marketing Tips and Advice

Your Guide to Colors: Color Theory, The Color Wheel, & How to Choose a Color Scheme

Posted on Tue, Aug 13, 2019

When you're sifting through your News Feed, what tends to catch your attention? More likely than not, it's YouTube videos, pictures, animated GIFs, and other visual content, right? While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do wonders for catching your readers' attention and enhancing your article or report.  I know what you might be thinking: "I don't know how to design awesome visuals. I'm not creative." Consider this your introductory course to color theory. Read on to learn about the terms, tools, and tips you should know to pick the best colors for your designs.

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Topics: graphics for a booth, trade show graphics, graphics for an exhibit, tradeshow graphics, graphic design, trade show themes

The benefits of an effective booth design

Posted on Tue, May 21, 2019

An effective trade booth design is one that represents a design that is able to deliver incorporated communication during the trade event. Exhibiting is a big investment when it comes to money and time. So, if you are planning on doing it, you should do it right. This means that you should think about every aspect, from what the exhibition stand will look like, to how to set it up, and even how to sell to customers when they are at your booth. Here, you can see how to set up and sell on your booth, as well as the ways to make sure that you stand will be the one that people remember the most.

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Topics: graphic design, trade show display design tips, trade show exhibit design tips, designing an effective booth, exhibit design search

The Ultimate Guide to the Best (Free!) Stock Photo Sites

Posted on Thu, Nov 08, 2018

It’s often said that a picture paints a thousand words. If that is the case, then any images you choose to reflect your brand have to be superb. Imagine putting all of your hard work into building a strong brand and a user-friendly app, only for it all to be undone when you use the wrong imagery to market it. Thanks to platforms like Instagram and Pinterest, we’ve become a highly visual society. The right imagery will showcase your business, but any grainy and cheesy images will put people off your brand.

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Topics: graphics for a booth, trade show graphics, graphics for an exhibit, digital graphics, tradeshow graphics, graphic design

Rocking Stock Photos for your Trade Show and Where to Find Them… for Free!

Posted on Thu, Oct 18, 2018

One of the keys to a great trade show booth is the attention-grabbing element: you need attendees to be drawn to your stand and leave it feeling impressed and pleased, hopefully having created a potential business opportunity. And free stock photos are a great aid in achieving this.

Visual impact is a great way to catch attendees’ eyes, as people are wired to respond a lot more and better to images than to any other communicative element. Photography becomes then an essential component in your booth design, but one not accessible to everyone due to budget constraints.

Free stock photography can help you bring in the visual wow factor to your trade show participation without the spending, but the trick is to know how to use free photos safely, and where to find the kind of images that fulfill both your visual and legal needs. This is exactly the trick you’re going to learn today!

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Topics: graphics for a booth, trade show graphics, graphics for an exhibit, digital graphics, tradeshow graphics, graphic design

Designer’s poster makes the cut at AIGA’s Sight Six Design Exhibition

Posted on Tue, Oct 10, 2017

The Chicago Architecture Biennial (CAB) is the largest architecture and design exhibition in North America. This year’s second edition features over 140 practitioners from 20 countries exhibiting all over the city of Chicago. One of those exhibits is AIGA Chicago’s Sight Six poster design contest. Located in the Chicago Cultural Center, the exhibit featured twelve poster designs that honor the Biennial’s theme “Make New History”. Each poster was inspired by one of the six anchor sites of the CAB and were on display September 12-30, 2017.

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Topics: trade show graphics, graphics for an exhibit, digital graphics, graphic design

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