It’s often said that a picture paints a thousand words. If that is the case, then any images you choose to reflect your brand have to be superb. Imagine putting all of your hard work into building a strong brand and a user-friendly app, only for it all to be undone when you use the wrong imagery to market it. Thanks to platforms like Instagram and Pinterest, we’ve become a highly visual society. The right imagery will showcase your business, but any grainy and cheesy images will put people off your brand.Read More
Trade Show Display Marketing Tips and Advice
One of the keys to a great trade show booth is the attention-grabbing element: you need attendees to be drawn to your stand and leave it feeling impressed and pleased, hopefully having created a potential business opportunity. And free stock photos are a great aid in achieving this.
Visual impact is a great way to catch attendees’ eyes, as people are wired to respond a lot more and better to images than to any other communicative element. Photography becomes then an essential component in your booth design, but one not accessible to everyone due to budget constraints.
Free stock photography can help you bring in the visual wow factor to your trade show participation without the spending, but the trick is to know how to use free photos safely, and where to find the kind of images that fulfill both your visual and legal needs. This is exactly the trick you’re going to learn today!Read More
The Chicago Architecture Biennial (CAB) is the largest architecture and design exhibition in North America. This year’s second edition features over 140 practitioners from 20 countries exhibiting all over the city of Chicago. One of those exhibits is AIGA Chicago’s Sight Six poster design contest. Located in the Chicago Cultural Center, the exhibit featured twelve poster designs that honor the Biennial’s theme “Make New History”. Each poster was inspired by one of the six anchor sites of the CAB and were on display September 12-30, 2017.Read More