2 min read
Karin Roberts: Mon, Nov 18, 2024
Over the past couple of years, folks have become accustomed to a virtual world that allows them to work, learn and play from the comfort of their own...
3 min read
Karin Roberts: Thu, May 16, 2024
Artificial Intelligence (AI) technology is transforming every industry, allowing enterprises to enhance performance, improve productivity and gain...
13 min read
Karin Roberts: Tue, Nov 14, 2023
When it comes to work events, trade shows, or promotional campaigns, they can really be hit or miss. It's not solely the product that motivates...
8 min read
Karin Roberts: Thu, Aug 17, 2023
Does anything feel better than attending an awesome event? Virtual events let attendees tune in from their living rooms, hybrid events give them...
Karin Roberts: Tue, May 23, 2023
Breezing past your deadlines with time to spare depends on having a great trade show checklist. Many companies nail the logistical part of the...
4 min read
Karin Roberts: Thu, Apr 27, 2023
We’ll excuse you if your head is spinning due to the massive disruption that’s impacted the meetings and events industry in the last two years. While...
6 min read
Karin Roberts: Thu, Oct 27, 2022
How the request for proposal became a vehicle for the misappropriation of someone else's work. Independent event professionals and other meeting...
3 min read
Karin Roberts: Thu, Sep 22, 2022
The meeting and events industry has seen a boom in requests to create memorable moments to celebrate being together again. As in-person events come...
3 min read
Karin Roberts: Thu, May 19, 2022
Here's how to set and enforce new protocols as you bring attendees back to in-person gatherings. Enhanced health and safety protocols became the norm...
3 min read
Karin Roberts: Thu, Apr 21, 2022
Business success is based on consumer knowledge. If a business is unknown to customers, it cannot become successful. Customers will not seek out your...