Trade Show Display Marketing Tips and Advice

4 Questions to Ask When a Buyer Requests Your "Best" Price

Posted on Tue, Sep 12, 2017

I get a really bad feeling in my stomach when a buyer I've just started talking with sends me an email that says, "Give me your best price" Here we go ...There are countless considerations that go into a product or service's price structure. However, most reps don't take the time to understand these mechanics. Most will jump to a discount conversation simply to get the deal inked -- offering what they think is the "best" price they can do. But this is a mistake.

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Topics: Trade Show Marketing, Trade Show Marketing Tips, marketing at events, trade show selling, trade show selling tips

10 Magic Words That Move Prospects to Buy

Posted on Tue, Jun 06, 2017

Emotions are a powerful thing.   Prospects make decisions based on potential ROI, ease of implementation, and likelihood that a product will help them achieve their work goals. But emotion is the undercurrent of these decisions. Fear (that they will fail), hope (that business pain can be fixed), and frustration (that things aren't great right now) -- these emotions are just as important to a purchasing decision as facts and figures. Make no mistake -- logic matters in buying decisions. But there are a few conversational tricks you can use to appeal to your prospect’s emotions and their intellect. For example, use short, basic language instead of complicated phrases. “There’s more” is more effective than “additionally,” while “better” trumps “superior,” according to the graphic.

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Topics: Trade Show Marketing, Trade Show Marketing Tips, marketing at trade shows, marketing at events, exhibit marketing,

6 Signs Throughout the Sales Process Your Prospect Isn't Serious

Posted on Tue, Jan 10, 2017

On average, how many of your deals end in “no decision”? According to CSO Insight’s’ 2016 survey of 675 companies, 23.8% of forecast deals wind up in this category.  There are several potential reasons for this outcome.  First, an internal event beyond your control occurred at the prospect’s company: Your point of contact left her job, the company changed direction, there was an unexpected budget problem, and so on.  Second, you didn’t create enough urgency. The prospect has a legitimate challenge, but you didn’t reveal the immediate and significant costs of inaction.  Third, the prospect wasn’t a good fit. Your product didn’t answer all of their needs or add significant value to their life.  Fourth, the prospect never intended to buy in the first place. Some prospects talk to salespeople knowing they’re not ready or in the right position to sign off on a purchase.

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Topics: trade show plan, marketing at trade shows, trade show tips, Trade Show Planning, marketing at events

7 of the Coolest Experiential Marketing Campaigns We've Ever Seen

Posted on Tue, Aug 30, 2016

Work events are really hit or miss. Let’s be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of a stuffy networking happy hour? That’s why I was not only relieved, but also surprised and delighted, when I attended a holiday party that featured a live, interactive version of an arcade game. An entire room had been curated to look like a video game setting, and people were dressed up as characters from it. There was a giant, real-life scoreboard, boppy electronic music, and best of all, there was no tedious small talk.

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Topics: Trade Show Marketing, face-to-face marketing, marketing at events, marketing at trade show events

28 Apps Every Sales Rep Needs on Their Phone

Posted on Tue, Jul 12, 2016

Salespeople are constantly on the go, whether they're meeting with clients, flying out to give a presentation, working in a trade show booth, or running to a team training. With this in mind, mobile access to sales systems aren't just a nice to have -- they're a necessity.   But besides company software, salespeople can also download productivity, educational, travel, and other just plain useful apps to optimize their time on the road. Here are 28 of our favorites. 

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Topics: Trade Show Marketing, trade show tips, marketing at events, tradeshow tips

15 PREDICTIONS FOR THE NEXT 15 YEARS OF EVENTS

Posted on Tue, Apr 19, 2016

The event industry is in a constant state of evolution and as such, pioneering strategies and concepts that are as successful as they are original is no easy task. The past few years has seen the rise—and proliferation—of social media and new tech tools, increased attention paid to engagement and new market segments, eco-friendly measures and sustainability, and bigger demands from event sponsors. Here are the trends event marketers are looking at right now.
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Topics: events in chicago, Trade Show Marketing, marketing at events

10 Books Every Marketer Needs to Have in Their Library

Posted on Tue, Dec 29, 2015

In the fast-paced, ever-evolving world of inbound marketing, the key to success is to always be observing, adapting, and learning. You need to be a lifelong student of the industry and how it changes. And sometimes, like all great students, that means you need to hit the books.

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Topics: Trade Show Marketing, Trade Show Marketing Tips, marketing at trade shows, trade show tips, marketing messages, marketing at events, marketing at trade show events

The 12 Weirdest (and Best) Things You Can Get For Free

Posted on Tue, Jul 14, 2015

People say the best things in life are free. They also say, however, that there’s no such thing as a free lunch.  So who’s right? We all know there’s truth to both axioms. You can’t buy a sunset, but if someone offers you a free steak dinner, chances are they want something.  Fortunately, we’re here to clear it up for you. We’ve compiled the 12 best (and weirdest) things you can get for free. No tricks, no gimmicks, and best of all -- no money needs leave your bank account.

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Topics: marketing messages, marketing at events

Launch of new website for trade show marketing client

Posted on Tue, Jun 23, 2015

The Tradeshow Network Marketing Group (TNMG) is pleased to announce the launching of a new marketing website and branding for their client, Compass Instruments. TNMG delivered a cleaner, more modern logo for identification and an enhanced user interface featuring a sophisticated product search capability for the company. They also created the company’s new tagline, “Your source for fuels, lubricants and materials testing equipment.” “Compass first came to us three years ago looking for a trade show booth. Because of our understanding of marketing and their product lines, we were then given the opportunity to develop their website," said Karin Roberts, Marketing Manager at TNMG. “Just like in a trade show where you need to drive the right traffic to your trade show booth space, the right website design is critical for driving prospective customers to the company’s products and services.”

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Topics: face-to-face marketing, custom display designs, Trade Show Experience, marketing at events, marketing at trade show events

Emergency Trade Show Booth Items you should have on hand!

Posted on Thu, May 14, 2015

We have all been there: we are at a trade show event and all of a sudden we need something unexpected. At a show venue, a hardware store or supply store is NOT right around the corner and usually is a taxi drive away. So for those unexpected situations that can occur at trade shows – whether the exhibit frame got damaged, someone spilled a drink on your floor, or you don't have enough office supplies at the show – make sure you have the following items with you to be prepared for the unexpected. No matter how prepared you are for the event, glitches can easily occur and derail your trade show success. Instead of waiting for these problems to happen, be proactive and have these items available in case of emergency. 

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Topics: Trade Show Ideas, marketing at trade shows, exhibit investment, trade show investment, tradeshow checklist, marketing at events

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