4 min read
Karin Roberts: Thu, Nov 13, 2025
Choosing the right event to achieve your goals is more than just picking a date and location—it’s a deliberate decision that can shape the future of...
14 min read
Karin Roberts: Tue, Feb 11, 2025
Organizing a trade show doesn’t begin just a month or two in advance. In reality, it requires anywhere from six months to a full year of preparation...
13 min read
Karin Roberts: Tue, Nov 14, 2023
When it comes to work events, trade shows, or promotional campaigns, they can really be hit or miss. It's not solely the product that motivates...
3 min read
Karin Roberts: Tue, Oct 24, 2023
Coming out of the pandemic, fears that events might struggle to reclaim their audience surfaced. But today, the audience is returning and expected to...
1 min read
Karin Roberts: Thu, Sep 07, 2023
The relationship between destination organizations and their local communities, and thus meeting planners, has evolved dramatically over the last few...
3 min read
Karin Roberts: Tue, Dec 13, 2022
With two years of various restrictions, work-from-home conditions and fewer options outside of our homes, we had ample opportunity to reflect on and...
5 min read
Karin Roberts: Thu, Nov 17, 2022
Times have changed, no doubt about it. People are sick of being sick; things are more expensive; there seem to be challenges around every corner. In...
5 min read
Karin Roberts: Tue, Aug 09, 2022
UFI , the Global Association of the Exhibition Industry, has released its latest flagship Global Exhibition Barometer research report, designed to...
4 min read
Karin Roberts: Thu, Jun 23, 2022
Industry events are excellent for bringing an engaged audience together. And when you’re well prepared for these events, you can make a big impact on...
3 min read
Karin Roberts: Thu, Jun 16, 2022
In today’s hybrid world, guests who choose to attend an event in person are likely seeking meaningful face-to-face connections that can be harder to...