Trade Show Display Marketing Tips and Advice

In a world where retail eCommerce sales surpassed $2.3 billion this year, touting your products at fairs, trade shows, and festivals might seem like an outdated tactic to grow your business.  However, showcasing your product or service in real life still has high sales potential today. 82% of trade show attendees are directly involved in their teams’ purchasing decisions, so setting up shop at fairs, trade shows, and festivals is one of the best ways to connect with your target accounts’ key decision makers. Trade shows can also help you connect with other players in your industry, market your brand to a large audience, and gather feedback about your products. To help you get the most out of your next trade show, we’ve compiled five effective strategies for selling your products at your booth. And hopefully, they can help you instantly attract your visitors’ attention and convince them to buy on the spot.

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Topics: trade show effectiveness,, motivating at trade show events, marketing effectively at trade shows, trade show display design tips, attracting an audience, tips on how to sell at trade shows

When attempting to determine whether a question is aggressive or assertive, length is your first clue. In general, longer questions feel more aggressive than assertive ones. When the salesperson leads with intent or context, prospects can feel pressured to respond a certain way. Getting right to the point, on the other hand, makes prospects feel like they can answer however they’d like.

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Topics: trade show effectiveness,, motivating at trade show events, tips on how to sell at trade shows, selling in your trade show booth, tradeshow success

This article is specific to trade shows in the APPAREL market.  The way we do business in the apparel and textile industries is being altered at lightning speed. With that in mind, the trade shows that serve those industries also are taking major steps to keep up with that changing world. We caught up with trade-show organizers to find out what they are doing to better serve customers.  Here is what they had to say:

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Topics: trade show effectiveness,, motivating at trade show events, trade show motivation, marketing effectively at trade shows, trade show display design tips

Whether you’re a new event or an event with a 50-year (or longer!) legacy, you must break out of the standard education session/networking event/trade show floor model to create an experience to remember to compete in today’s market. Fortunately, event planners have more resources than ever to accomplish this challenge.

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Topics: trade show exhibit design tips, booth experience, Trade Show Experience, face-to-face marketing, trade show motivation, motivating at trade show events

We think TRADE SHOWS are the best way to touch a prospect.  But in between your shows you might want to look at these tips:  For years, there’s been a debate raging in the sales community: When reaching out to a prospect for the first time, should you call or email?  After all, first interactions with prospects are key -- you’re aiming to establish trust, provide value, gather key information, and perhaps even secure a follow-up meeting. If you don’t use the right medium, they’ll be less receptive to your message (and that’s assuming they engage at all).

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Topics: trade show effectiveness,, trade show follow-up, motivating at trade show events, attracting an audience, selling in your exhibit space, trade show selling, prospecting at trade shows

For all the powerful processing work the human mind can do, it's still prone to making bizarre assumptions and jumping to illogical conclusions. Unfortunately, we don't usually recognize these patterns as strange. Since they're unconscious, they seem normal. Like it or not, these biases are part of us, so those in the business of persuasion can benefit from learning how to spot and play to them.

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Topics: trade show effectiveness,, keeping customers, motivating at trade show events, marketing effectively at trade shows, effective trade show marketing, attracting an audience, trade show booth selling

I play this game every single time I go through the line at the grocery store, and while you might think it sounds crazy, hear me out: Since I started doing this two months ago, my ability to quickly build a rapport with a total stranger has improved dramatically.  This might be a great thing to practice and use in your trade show exhibit at your next trade show event.

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Topics: selling at medical events, chicago trade show events, motivating at trade show events, marketing effectively at trade shows, effective trade show marketing, drawing prospects into a booth, attracting an audience

Edith Wharton once said, “Ah, good conversation -- there’s nothing like it, is there? The air of ideas is the only air worth breathing.”  Ms. Wharton had a way with words (written and otherwise), but she would likely be horrified to know that most of our daily conversations nowadays start with shorthand texts or three-line emails.

And yet, in spite of the proliferation of texting and emailing in modern conversations, you still have to know how to strike up a conversation to get a raise, build your network, ask someone out, or provide someone with feedback. It's as important now as it ever was to know how to break the ice, get to the point, make a connection, and frame a request.

But it's hard. That's why we put together this handy guide on talking to anyone about anything. We hope these tips help you navigate everything from cocktail parties to conference rooms with the greatest of ease.

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Topics: motivating at trade show events, selling on the trade show floor, tradeshow selling, trade show selling, selling at trade shows, selling in your trade show botoh

When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it. Because it can be challenging to determine the ROI of your presence at live events, leaving the event with a closed sale or two under your belt can really help to immediately demonstrate the worth of your presence. On-site selling can be extremely difficult, so before you attend your next trade show or event, here are six steps you can take to increase your chances of successfully executing on-site sales.

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Topics: trade show display search, trade show motivation, motivating at trade show events, designing an effective booth, attracting an audience, selling in your exhibit space, trade show selling tips

Sales promotions aren’t always necessary to close business. In fact, salespeople shouldn’t get in the habit of regularly using promotions when mastering essential negotiations skills.  For sales leaders, promotions either make the customer’s decision easier or motivate the salesperson to work a little harder. Both scenarios require a something extra from the seller.

So, are sales promotions necessary in 2018?  Oh baby, they sure are. When constructed correctly and deployed intelligently, they should enhance, not disrupt, the sales process. Here’s some advice on how to make your sales promotions kick ass instead of a pain in the ass.

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Topics: chicago trade show events, trade show follow-up, motivating at trade show events, marketing effectively at trade shows, trade show booth selling, trade show selling tips